presentation of sonyericson

1. NAME AYAZ KHAN
ID 6932
Topic: joint Venture of
Sony Ericsson

2. HISTORY OF ERICSON COMPANY GALLERY

3. HISTORY OF SONY COMPANY

4. SONY ERICSON JOINT VENTURE

5. THE VISION OF THE COMPANY IS
 To become the communication entertainment
brand,
 by inspiring people to do more than just
communicate, and enabling everyone to create and
participate in entertainment experiences.

6. MOTIVATION BEHIND THIS JOINT VENTURE
 Transaction Cost Economics
 Resource-based
 technical knowhow
 Expertise
 knowledge

7. REASONS FOR JOINT VENTURE
 The main reason for the venture was to integrate
Sony's consumer electronics expertise with
Ericsson's technological knowledge in the
communications sector

8. WHY JOINT VENTURE IS NOT
SUCCESSFUL?
 Customer base products
 Innovative products
 Attract the customer
 Advance mobile version
 R & d
 Proactive approach

9. JOINT VENTURE ALWAYS SUCCESSFUL IF
COMPANY SET A TARGET:
 because it shows that in which direction they are
moving.
 not meeting the set date profit, due to which they
face loss.
 Not properly research and development
 Not properly done strategies, and EFE, IFE.