this is new and latest information about Nokia's new strategy in Indian market. it easy in reading and analysis data which is done by internet survey with help of google forms. there is all details of Nokia's information . data, analysis and interpretation of Nokia's products.
Top profile Call Girls In Indore [ 7014168258 ] Call Me For Genuine Models We...
Study of Strategy of Nokia in Indian market. 2019
1. 1
A
PROJECT ON
“STUDY OF NEW STRATEGY OF NOKIA IN INDIAN MARKET”
PROJECT SUBMITTED TO
K.S.K.V KACHCHH UNIVERSITY
FOR THE PARTIAL FULFILLMENT OF PROGRAMME OF BACHALOR OF
BUSINESS ADMINISTRATION
BY
PARESH SOOMAR MAHESHWERY
ROLL NO.6
UNDER SUPERVISION OF
MAURVI GOR
ASSISTANT LECTURAR
VEERAYATAN INSTITUTE OF COMPUTER APPLICATION AND
BACHELOR OF BUSINESS ADMINISTRATION
2. 2
DECLARATION
I, Paresh Soomar Maheshwary hereby declare that a report on “STUDY OF NEW
STRATEGY OF NOKIA IN INDIAN MARKET”
has been submitted as a part of curriculum for the degree of Bachelor of Business
Administration at Veerayatan Institute of Computer Application and Bachelor of
Business Administration affiliated to Kachchh University.
Student’s signature
Roll no.6
Veerayatan institute of BBA & BCA
K.S.K.V Kutch University
Date:
Place:
3. 3
CERTIFICATE
This is to certify that a report on
“STUDY ON NEW STRATEGY OF NOKIA IN INDIAN
MARKET”
is submitted by Paresh Soomar Maheshwary student of B.B.A.
SEM-6 submit to Veerayatan Institute of Computer application
and business administration Affiliated to K.S.K.V. Kachchh
University in the fulfilment of the requirement for the
completion of B.B.A Semester-6, 2018-2019.
Mauvri gor
(Assistant lecturer,)
(Veerayatan institute of BBA & BCA, Mandvi-Kachchh)
4. 4
ACKNOWNLEDGMENT
This online survey has helped to developing analysing my ability.
I am very thankful to Mrs. Ritu Jain administrator of our institution who had arranged this visit in a well
industry and provided best possible facilities.
I wish to thank you to Mauvri Gor ma’am who gave her best in guiding this report.
Lastly, I am heartily thankful to my classmates and friend for their help and encouragement.
Paresh Soomar maheshwary
Roll no.
Semester-6
Veerayatan institute of BBA &BCA
5. 5
PREFACE
The B.B.A course has introduced practical studies as one of its subjects. In this, the student is given the
opportunity various industries and required to know, how practically the work is performed. This is also
teaching the student, how to present themselves in front of different people, their attitude their way of
communicating and working as team.
In today’s world of globalization, liberalization, privatization there is more opportunity and they keep
knocking at your doorstep very time. world is becoming day to day smaller so grab the opportunity for
success.
All this ability and qualities have been become nearly too compulsory and especially for the student of
management, who want to get success in his career.
We, being student of B.B.A SEM-6 student were taken to the study of strategy of Nokia ltd for online
survey and result of data analysis.
6. 6
Sr.no Title of table Page no.
1 Table of age 24
2 Table of gender 25
3 Table of how much you are satisfied with new strategy of Nokia in
the market?
26
4 Table of how much you are satisfied with new design of Nokia's
smartphones
27
5 Table of how much you are satisfied with Nokia's distribution
network?
28
6 Table of what is your opinion on Nokia's phones quality and sound
in new launch smartphones?
29
7 Table of how much you are using Nokia phones? 30
8 Table of how much you give rate to price of Nokia phones? 31
9 Table of how much rate you give to relaunching of Nokia's old
technological phones in new design in Indian market?
32
10 Table of do you agree that Nokia idea to launch old phones in
market?
33
11 Table of do you agree with quality of mateial is good enough to
satisfied consumer in indian market ?
34
12 Table of which you Nokia phone you like most? (smartphones) 35
13 Table of how much rate you give nokia on design in indian market? 36
14 Table of what is new in Nokia's smartphones to buy? 37
7. 7
No. particular Page no.
Chapter 1 Introduction 8
Chapter 2 Research methodology 11
Chapter 3 Company profile 14
Chapter 4 Data analysis and
interpretation
23
Chapter 5 Finding and suggestion 37
bibliography 39
Appendix 40
9. 9
Nokia Corporation
Logo since 1978
Main entrance of Nokia's headquarters in Espoo
Type Pvt. Ltd. (holding company)
Traded as
Nasdaq Helsinki: NOKIA
Euronext: NOKIA
NYSE: NOK
Industry Telecommunications equipment
Networking equipment
Founded 12 May 1865; 153 years ago in Tampere, Grand Duchy of Finland
Founders Fredrik Idestam
Leo Mechelin
Eduard Polón
Headquarters Espoo
,Finland
Area served Worldwide
10. 10
Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130
countries. Nokia is divided into four business groups: Mobile Phones, Multimedia, Enterprise Solutions,
and Networks. The Mobile Phones group markets wireless voice and data products in consumer and
corporate markets. The Multimedia segment sells mobile gaming devices, home satellite systems, and
cable television set-top boxes. The Enterprise Solutions group develops wireless systems for use in the
corporate sector. Wireless switching and transmission equipment is sold through the company's
Networks division. Nokia operates 15 manufacturing facilities in nine countries and maintains research
and development facilities in 12 countries
Key people Risto Siilasmaa (Chairman)
Rajeev Suri (President and CEO)
Kristian Pullola (CFO)
Number of
employees
102,761 (2017)
Divisions Nokia Networks
Nokia Technologies
Subsidiaries Bell Labs
Alcatel Mobile
NGP Capital
Nuage Networks
Alcatel Submarine Networks
Website www.nokia.com
12. 12
RESEARCH METHOLODOGY
Achieving accuracy in any research in depth study regarding the subject. As the prime objective of the
project is to prepare a report on research of Nokia LTD., the research methodology adopted is basically
based on primary data via which the most recent and accurate piece of first-hand information could be
collected. Secondary data has been used to support primary data wherever is needed.
Primary data was collected using questionnaire method.
Source of secondary data, our main source of secondary data is googled and website of the company.
Procedure of research methodology
1. Our sample size is 51.
2. The questionnaire was filled by user of Nokia.
3. The questionnaire was combination of both open and closed ended questions.
4. The data during which questionnaires were filled was between a week.
5. Finally, the collected data and information was analysed and complied to arrive at the
conclusion and recommendation given.
13. 13
Objective of study
a. To understand the new strategy of Nokia in the Indian market.
b. To measure how much people like the Nokia’s product.
c. To study and analyse the entry strategies of Nokia in India.
d. To analyse the role of the brand image in sustaining the market leadership.
e. To analyse the localization strategy of Nokia (this acted as a major tool for gaining
leadership in the market).
f. To analyse the competitive scenarios in the mobile market of India.
Limitation
1. The survey is taken in the inner area of Gujarat in India.
2. It is taken into consideration that the survey is approximately figures. It in any form of true proof
that this survey is to make only for getting knowledge purpose only.
3. This survey is of general purpose for study. To know research procedure.
15. 15
Company history
Nokia Corporation is a Finnish multinational telecommunications, information technology,
and consumer electronics company, founded in 1865. Nokia's headquarters are in Espoo, in the
greater Helsinki metropolitan area. In 2017, Nokia employed approximately 102,000 people across over
100 countries, did business in more than 130 countries, and reported annual revenues of around €23
billion. Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock
Exchange. It is the world's 415th-largest company measured by 2016 revenues according to the Fortune
Global 500, having peaked at 85th place in 2009. It is a component of the Euro Stoxx 50 stock market
index.
The company has had various industries in over 150 years. It was founded as a pulp mill and had long
been associated with rubber and cables, but since the 1990s focuses on large-scale telecommunications
infrastructures, technology development, and licensing.
On 3 August 2015, Nokia announced that it had reached a deal to sell its Heredigital maps division to a
consortium of BMW, Daimler AG and Volkswagen Group for €2.8 billion. The deal closed on 3
December 2015.
Nokia in India
Nokia’s growth story in India has been almost contemporaneous with that of the South Asian nation’s
telecom sector.
Nokia began its India operations in 1995, and currently has offices in 10 of the country’s major cities
including, New Delhi, Mumbai, in Maharashtra and Kolkata, in West Bengal, and Ahmedabad in
Gujarat. Its operations include a handset business, a research and development unit in the southern Indian
city of Bangalore and a manufacturing facility in Chennai also in south India.
Nokia’s arrival came a year after India’s telecom sector opened to private companies and the first cellular
services licenses were given out. Currently, the country has the second largest telecom market after China.
16. 16
The phone company, whose core cell phone business was bought out by Microsoft Corp. Tuesday, has
had many firsts in India. The first phone call on a cell phone here was made on a Nokia handset through
a Nokia network.
In 1998, the company introduced its first Indian ringtone – “Saare Jahan Se Accha”– on a Nokia 5110
handset. The ring tone, whose title loosely translates to “the best in the world,” is an anthem that was used
against the British when India was under colonial rule.
Nokia in 2000 introduced its first phone with a user menu in Hindi, the language most widely spoken in
India and an official language in the country, on its Nokia 3210 handset.
In 2002, the company introduced its first camera phone – Nokia 7650, and a year later it introduced its
Nokia 1100 – the companies first made-for-India phone.
Nokia introduced text messaging in Hindi in 2004, and the same year also introduced the first wi-fi enabled
phone – Nokia Communicator N9500. It added user interfaces in other Indian languages in 2005.
In 2006, the Finnish company was the first firm to set up a manufacturing unit for mobile phones at
Sriperumbudur, near the southern Indian city of Chennai in Tamil Nadu.
Nokia, in 2007, launched its first regional news portal in India, while in 2009 it launched Nokia Life –
information tools on mobile phone handsets – for the first time in India.
In May this year, Nokia chose India for the global launch of its sub-$100 handset – Asha 501, introduced
in the country by its chief executive Stephen Elop.
Still, the pioneer in mobile telephone handsets has had a rough ride in India. Once the only handset
company, Nokia has lost out to Korea’s Samsung Electronics and Indian handset sellers in recent years.
The former king of the Indian mobile phone market, Nokia dropped a rank to be placed at number two
behind Samsung during the last financial year with a 27.2% market share with a significant 18% drop in
revenue, according Indian telecom trade publication New Delhi-based Voice & Data.
“In the 12 months ended March 2013, Nokia revenues from Indian operations were placed at 97.80 billion
rupees ($1.47 billion) compared to 119.25 billion rupees in Financial Year 12,” the publication said,
attributing lower revenue to “a few strategic missteps.”
17. 17
“Nokia’s drop-in market share (in India) started when the company failed to sense the need of a dual-SIM
phone for the Indian consumer, and the same was tapped by the Indian players’ years ahead of global
players like Nokia,” Voice & Data said Aug 20.
Nokia’s choice to go with Microsoft Windows software for its smartphones, rather than Google’s Android
platform, left potential customers with too little choice, it added. Nokia’s Lumia series phones, which
witnessed huge growth globally in the initial phases after its launch, did not draw much attention in India,
Voice & Data said.
18. 18
Products of Nokia
Nokia 8 Sirocco
The Nokia 8 Sirocco has power in reserve for effortless performance with 6 GB
RAM and 128 GB1
of internal storage, for a less uncertain tomorrow. It also allows wireless charging
and the ability to charge 50% in 30 minutes to always avoid getting bored on your morning commute.
And real life isn’t always sunny, so we’ve made the Nokia 8 Sirocco IP67 water resistant as well.
Nokia 7
The Nokia 7 Plus brings the Android One experience to the Nokia smartphone
range. This means no unnecessary apps, no hidden processes eating into your
battery life, no skins or UI changes. Just a clean, pure version of Android 9 Pie
that stays secure with all the latest updates, powered by latest Google services.
And your personal Google Assistant, of course.
Nokia 1
Nokia 1 comes with YouTube Go, designed to run faster and use less data while
+you view videos and stream. You can choose the playback quality and even download videos to watch
offline later.
19. 19
Nokia 105
Featuring a curved, ergonomic body and an island key layout for easier dialling
and texting, the Nokia 105 gives you the feeling of a solid, quality phone
nestled in the palm of your hand.
Nokia 150
Beautifully designed with a polycarbonate shell that keeps its colour even when
scratched, the Nokia 150 stays looking great whatever life throws at you. With an impressive 2.4” (6.09
cm) screen and incredible battery life, you can now enjoy all your favourite features for longer.
Nokia 3310
The new Nokia 3310 takes the iconic silhouette of the original and reimagines
it for 2017. The custom designed user interface brings a fresh look to a classic,
whilst the 2.4” (6.09 cm) polarized and curved screen window makes for better
readability in sunlight.
20. 20
Nokia 8110 4G
The return of the icon. Much like the original, the new Nokia 8110 4G has a
curved protective cover you can slide open to pick up calls and slide back to end them. The unique
shape also means you can spin the phone in ways you never imagined.
21. 21
CSR (Corporate Social Responsibility) ACTIVITIES
Nokia’s active CSR programmes in India are aligned with Nokia’s key themes of Corporate Community
Investment and with Section 135 and Schedule VII of the Companies Act 2013 and Companies (CSR
Policy) Rules 2014. These programs actively seek to improve the overall quality of life and have a positive
impact on the local communities where the company operates as well as the society at large. Nokia India
has a stated CSR policy that places special emphasis on keeping children and their communities safer and
more resilient, and the environment cleaner. Nokia partners with credible and engaged implementation
partners in this endeavour. At present, Nokia’s CSR activities are spread across seven states (Andhra
Pradesh, Bihar, Delhi, Rajasthan, Karnataka, Uttar Pradesh and Tamil Nadu) across India. Nokia focuses
on leveraging technological advancement for improved delivery of basic services and involving local
communities and government for enhanced capacity for action in each of these interventions.
Nokia lays a lot of emphasis on ensuring that all CSR projects run efficiently and are effective in the long
term. Nokia partners with niiti Consulting Pvt. Ltd. to monitor and evaluate projects and assess and audit
them at regular intervals. The evaluation of the programmes is based on the project’s logic model, as
defined by the Organisation of Economic Co-operation and Development (OECD) for development
evaluations
Building resilience in children and their communities against risks and disasters The Save the Children
and Nokia partnership was forged in 2014 with a vision to create resilience among children and their
communities through improved access to social protection and increased capacity to reduce disaster risks.
The initiative aims to build resilience of vulnerable children, their families and communities in five states
of India (Andhra Pradesh, Bihar, Delhi, Rajasthan and Tamil Nadu) through an innovative approach
integrating information technology, Disaster Risk and Relief (DRR) and Child Sensitive Social Protection
(CSSP). The programme focuses on leveraging technology for delivering basic services as well as generate
enhanced capacity for action. Information and communication technology linked to mapping and network
solutions play an extremely important role in laying the framework for targeting, tracking, linking and
distribution of social protection entitlements on the one hand, and enable the community
22. 22
Advertisement of Nokia
Nokia has released a television commercial that showcases Bhatt at the centre of Diwali celebrations in a home
with all the family members. The joyous and heart-warming film captures the emotions of the entire family with
Bhatt’s Nokia phone. For instance, Bhatt captures the emotion of a mother who is upset about her son not being
able to make it to Diwali. She then uses the same to cheer her up with selfies. In another frame, she is
HMD Global, the home ofNokia phones, has releasedthe second Diwali campaign for the Indian market after they
started their second innings. The brand has gone ahead and appointed Bollywood actress Alia Bhatt, as the face of
Nokia taking pictures of the elders partying and kids having fun during the festival.
The key thought behind the film is that Nokia phones are not just restricted to a category of audiences, but it is for
all. Be it elders, youngsters of working people, all can use it. The festive campaign with Bhatt takes an affectionate
and light-hearted look at the unique role played by a young person (and her Nokia smartphone) in making Diwali
celebrations with her loved ones truly special.
The brand chose Bhatt as the face of the campaign because it believes that Bhatt connects strongly with today’s
generation who are multi-dimensional, multi-faceted, multi-achievers. In 2017, HMD launched the first Diwali
24. 24
Effect of new strategy by Nokia
Interpretation
People from age of above 18-30 has given 49% response. 30-40 age respondent has given 17.6% response.
40-50 age has given 15.7%. 50-60 age respondent has given us 17.1% response. 49% people are come to
age of teenager. So, from above data we have conclusion that teenagers have interest on survey.
17.6% 30-40
15.7% 40-50
49% 18-30
17.7% 50-60
100% total
25. 25
Interpretation
72.5% percentage male have given response. 27.5% percentage female have given response. 0.00% are
other. From the above data we can say that 72.5% are male who give high response than female. So, we
come to conclusion from above data that male have give much response in the survey that can say they
use Nokia mobile.
Gender Percentage
Male 72.5%
Female 27.5%
Other 0
total 100%
26. 26
Interpretation
35.3% percentage people are satisfied with nokia phones. 35.3% percentage people are very satisfied.
27.5% percentage are not satisfied. 1.9% percentage are none who have neglect to response. So, from
above data and table we have get conclusion that 35.3% people are satisfied with new strategy of Nokia
in Indian market.
percentage Response
35.3% Satisfied
35.3% Very satisfied
27.5% Dissatisfied
1.9% None
100% Total
27. 27
Interpretation
In this analysis, only 39.2% percentage people are satisfied by new design of nokia phones in the
market. 33.3% people are dissatisfied with new design because of rival firm have advance in design
technology. In comparison to others Nokia have given their best in opinion of 33.3% respondents so we
can say that Nokia must make more advanced technological drives to strengthen their power.
percentage Response
23.5% Satisfied
39.2% Very satisfied
33.3% Dissatisfied
4.00% None
100% Total
28. 28
Interpretation
In this analysis we come to conclusion that only 17.6% percentage people are satisfied by Nokia’s
distribution network. 41.2% respondent are very disappointed for distribution network in India. Nokia is
weak in network with comparison to its rival firms. So, we can say that Nokia must improve their
quality in networking.
percentage Response
17.6% Satisfied
35.3% Very satisfied
41.2% Dissatisfied
5.9% None
100% Total
29. 29
Interpretation
In this analysis, there is two equal percentage. 45.1% very much and mostly are equal response. In this
case there are two equal proportion of percentage that say very much and mostly. Only 1.9% respondents
have never using nokia phones which is very important to nokia to make effect very much produce better
in quality.
Percentage Response
45.1% Very much
45.1% Mostly
9.8% Never
100% total
30. 30
Interpretation
In this analysis, there are two equal percentage on rate 3,5 at 19.6%, which are higher than another rate.
In this rating only in rate 3 and 5 are have highest and equal proportion response in comparison to other
rates. It is because of price in which Nokia has given lowest price in comparison to others nokia have
focus on Indian market to sale their products.
31. 31
Interpretation
In this analysis, there are two equal response at 2,3 rates on 25.5%. the idea of launching of old gsm
phones is risky but Nokia have made good effort to make innovation in telecom industry to make new
idea into implementation. Idea of presenting old phones which nobody is making. Nokia have made new
segment of new classic phones which we use in early 2000.
32. 32
Interpretation
In this analysis, there 60.8% of yes for launching of old phones in new design with add features. 37.3%
respondent have said no.it is clear from data that launching of old phones have very risky because of
smartphones era come. But Nokia has thought in way to present phones which were not consumes
battery in comparison of others.
Percentage Response
60.8% Yes
37.3% No
1.9% May be
100% Total
33. 33
Interpretation
In this analysis, 41.1% percentage are saying no. 51% percentage are saying yes. It is clear from above
data that 51% respondent have say yes to material which is use by Nokia in the Indian market. It can say
that Nokia have make good material that have ability to make decision to purchase their phones. it has
also clear that it has given time to make strengthen.
Percentage Response
51% Yes
47.1% No
1.9% May be
100% total
34. 34
Interpretation
In this analysis, Nokia 4 is highest choice to customers who like it most. Nokia is having make good
product that we can say from above data and Nokia 4 is make good product in sound and video quality.
This is we can say also to quality of the product.
percentage Products
13.7% Nokia 1
9.8% Nokia 2
23.5% Nokia 3
19.6% Nokia 4
17.6% Nokia 5
4.00% Nokia 6
4.00% Nokia 7
7.8% Nokia 8
100% total
35. 35
Interpretation
In this analysis, there is highest rating on 2. Where 20 respondents have responded at 41.7%. from the
above data we can say that nokia has given more response in the look and design of nokia phones that
have been plus point for Nokia.
Percentage Rate Count
20.8% 1 10
41.7% 2 20
16.7% 3 8
8.3% 4 4
12.5% 5 6
100%
Total
48
37. 37
FINDINGS
1. people are come to age of teenager. So, from above data we have conclusion that teenagers have
interest on survey.
2. male have give much response in the survey that can say they use Nokia mobile.
3. we have get conclusion that 35.3% people are satisfied with new strategy of Nokia in Indian
market.
4. rival firm have advance in design technology. In comparison to others Nokia
5. Most of respondent are very disappointed for distribution network in India. Nokia is weak in
network with comparison to its rival firms.
6. Most of respondents have never using nokia phones which is very important to nokia to make
effect very much produce better in quality.
7. Nokia has given lowest price in comparison to others nokia have focus on Indian market to sale
their products.
8. Idea of presenting old phones which nobody is making. Nokia have made new segment of new
classic phones which we use in early 2000.
9. it is clear from data that launching of old phones have very risky because of smartphones era come.
But Nokia has thought in way to present phones which were not consumes battery in comparison
of others.
10. Nokia have make good material that have ability to make decision to purchase their phones. it
has also clear that it has given time to make strengthen.
11. Nokia 4 is make good product in sound and video quality. This is we can say also to quality of the
product.
12. Nokia has given more response in the look and design of nokia phones that have been plus point
for Nokia.
38. 38
SUGGESTION
1. Company should invest money on advertising through media, Internet and personal selling to
promote the products, to increase awareness in the market.
2. Holdings on outlets and publication in the prominent magazines help in increasing its awareness
among the consumer to evoke the demand of their brand. .
3. Policy of replacing problem arising sets should be done timely and the retailer should be
accommodated immediately.
4. More attention and concern should be given to the highest selling outlets of NOKIA and the chain
should reach to the consumer as well. .
5. Allurement and discount schemes should be given to the highest selling outlets of NOKIA and
the chain should reach to the consumer as well.
6. More glow sign and broad should be installed.
7. Contests sweep stakes and games should be arranged on regular basis for the consumer involving
incentives and prizes. .
8. The sales executive should go to each outlet of their route once in a week and try to cover outlet
that are in a distributor network.
9. The net and free sample scheme should be the same for net every retailers by the company.
10. Some credit facilities should be given to good sales providing outlets.
11. The company should try to influence the wholesalers of NOKIA in the city offering more profitable
scheme and confidence building measures. In metropolitan areas.
12. Company should make proper schedule or particular days for hearing the complaints of their
customer and retailers.
40. 40
APPENDIX
Name:
Age:
Gender:
1.how much you are satisfied with new strategy of Nokia in the market?
a. Satisfied
b. Very satisfied
c. Dissatisfied
d. None
2. how much you are satisfied with new design of Nokia's smartphones
A. Satisfied
B. Very satisfied
C. Dissatisfied
D. None
4.how much you are satisfied with Nokia's distribution network?
A. Satisfied
B. Very satisfied
C. Dissatisfied
D. None
41. 41
5.what is your opinion on Nokia's phones quality and sound in new launch smartphones?
Long answer
6.how much you are using Nokia phones?
A. Very much
B. Mostly
C. None
7.how much you give rate to price of Nokia phones?
1 to 5
8.how much rate you give to relaunching of Nokia's old technological phones in new design in Indian
market?
1 to 5
9.what was reason that has affected downfall to Nokia in Indian market compare to competitors?
Long answer text
10.do you agree that Nokia idea to launch old phones in market?
A. Yes
B. No
42. 42
11.do you agree with quality of material is good enough to satisfied consumer in Indian market?
A. Yes
B. No
12.which you Nokia phone you like most? (smartphones)
e. Nokia 1
f. Nokia 2 series
g. Nokia 3 series
h. Nokia 4 series
i. Nokia 5 series
j. Nokia 6 series
k. Nokia 7 series
l. Nokia 8 series
13.your precious feedback please?
m. Long answer
14.how much rate you give nokia on design in Indian market?
n. 1 to 5
43. 43
15.what is new in Nokia's smartphones to buy?
o. Latest technology
p. Size of phones
q. Material of phones
16.what you feel that nokia have given better product than previous products which were launched?
r. Long answer text
