Sony Ericsson is a joint venture between Sony and Ericsson formed to combine Sony's expertise in consumer electronics with Ericsson's knowledge in mobile communications. The main motivation was to leverage their complementary resources and technical knowhow. Their vision is to become the leading brand for communication and entertainment by inspiring new experiences. For a joint venture to succeed, companies must set clear targets, invest adequately in research and development, and implement effective strategies.

1. NAME AYAZ KHAN
ID 6932
Topic: joint Venture of
Sony Ericsson

2. HISTORY OF ERICSON COMPANY GALLERY

3. HISTORY OF SONY COMPANY

4. SONY ERICSON JOINT VENTURE

5. THE VISION OF THE COMPANY IS
 To become the communication entertainment
brand,
 by inspiring people to do more than just
communicate, and enabling everyone to create and
participate in entertainment experiences.

6. MOTIVATION BEHIND THIS JOINT VENTURE
 Transaction Cost Economics
 Resource-based
 technical knowhow
 Expertise
 knowledge

7. REASONS FOR JOINT VENTURE
 The main reason for the venture was to integrate
Sony's consumer electronics expertise with
Ericsson's technological knowledge in the
communications sector

8. WHY JOINT VENTURE IS NOT
SUCCESSFUL?
 Customer base products
 Innovative products
 Attract the customer
 Advance mobile version
 R & d
 Proactive approach

9. JOINT VENTURE ALWAYS SUCCESSFUL IF
COMPANY SET A TARGET:
 because it shows that in which direction they are
moving.
 not meeting the set date profit, due to which they
face loss.
 Not properly research and development
 Not properly done strategies, and EFE, IFE.