1. Social Media Marketing &
Analytics(DynamiCars)
Low Jun Wei(112585X)
Lee Gah Fai(110962J)
Evangeline Teng(113290N)
Tang Hui Wen(113840D)

2. Agenda
 Company Information
 Website Goals
 Products and Services
 Competitor Analysis
 Branding
 Intellectual Property and Core Competencies
 Our Campaign
 Video Demonstration

3. Company Information
 Company Name : DynamiCars
 Duration Of Campaign : 30 Days
 Business Goals : Increase
 Brand Awareness
 Popularity
 Sales

4. Website Goals
 Number Of Views
 Number Of Likes
 Profit

5. Product/Services
 Electric Car
 Portable Battery
Target Audiences
 Aged 19 - 30
 People living in HDBs

6. Competitive Survey
 Social Media Platforms

7. Branding
 Environmental friendly electric cars
 Affordable
 Elegant design

8. Intellectual Property and Core
Competencies
 Brand Identity
Car and car parts
 Technology
High capacity electric chargeable & portable car battery
 Design
Ergonomically car design

9. Our Campaign
Cars of Next Generation
 A advertisement video to promote our brand and products
 Objective
 Gain awareness of our brand and our products.
 Channel
 Facebook – Video & Screenshot
 YouTube - Video
 Twitter - Screenshot
 Instagram - Screenshot

10. Our Campaign
 Expected Outcomes
 Gain awareness
 Facebook – Number of shares & comments
 YouTube – Number of views
 Instagram – Number of comments
 Gain popularity
 Facebook – Number of likes
 YouTube – Number of likes
 Twitter – Number of retweet
 Instagram - Number of likes
 Higher popularity -> Higher sales

11. Video demonstration