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People&'&Performance&'&Priorities
Brent&Darden,&Owner&
Brent&Darden&Consulting
PRIORITIES
PEOPLE
PERFORMANCE
POSSIBILITIES
PEOPLE
IHRSA MEMBER RETENTION REPORT: Volume 1 | Issue 3
Focus on
Member
Loyalty
What makes good clubs good
… and bad clubs bad?
C
®
retentionpeople
the
Customer Experience Solutions from the Retention Experts
People
Talent Acquisition
Recruiters’ use of online
resources to vet
candidates
Norman Brinker-
“wasn’t a fan of hiring people to play first base;
he just wanted to hire a good baseball player”
Interview Hard…
…Manage Easy
Homework Works
INSIGHTFUL
INTERVIEW
QUESTIONS
INSIGHTFUL INTERVIEW QUESTIONS
HIRE FROM WITHIN
EXTERNAL HIRES ARE
61% MORE LIKELY TO BE
FIRED THAN INTERNAL
PROMOTES.
INC. MAGAZINE
On-boarding Experience
PERFORMANCE
High achievement always takes
place in the framework of high
expectation …
GRAND CANYON: Most Difficult / Isolated – New Hance Trail

 

For those seeking a more rugged, and therefore more secluded
experience, the New Hance trail offers both. Of our trips along this
path, human contact has only occurred twice! Just finding the
unmarked trailhead takes quite a bit of luck and effort! For much of this
hike you will be using your hands, feet, elbows, heels, backside, heck
maybe even your forehead! It offers no reliable water sources, involves
scrambles over rugged unmaintained trail, and features numerous
technical obstacles.
“The loftier the building,
the deeper must the
foundation be laid.”
- Thomas Kempis
250
Cultural Commitment!
Yo u g e t w h a t y o u
D E M A N D
y o u e n c o u r a g e
w h a t y o u
T O L E R A T E
I G N I T ED I S C R E T I O N A RY
E N E RG Y / E F F O RT
30%
52%
18%
Gallups “State of the American Workplace” - 2013
Engaged Disengaged Actively Disengaged
* 350,000 respondents
ENGAGEMENT CATEGORIES
1
Engaged employees work with
passion and feel a profound
connection to their company.
They drive innovation and move the
organization forward.
2
Not Engaged employees are
essentially “checked out.” They’re
sleepwalking through their workday,
putting time — but not energy or passion —
into their work.
3
Actively Disengaged employees
aren’t just unhappy at work; they’re
busy acting out their unhappiness.
Every day, these workers undermine what
their engaged coworkers accomplish.
01
I know what is
expected of me
at work.
07
At work, my opinions
seem to count.
02
I have the materials
and equipment I need
to do my work right.
08
The mission or purpose
of my company makes
me feel my job
is important.
03
At work, I have the
opportunity to do what
I do best every day.
09
My associates or
fellow employees are
committed to doing
quality work.
04
In the last seven
days, I have received
recognition or praise
for doing good work.
10
I have a best friend
at work.
05
My supervisor, or
someone at work,
seems to care about
me as a person.
11
In the last six months,
someone at work has
talked to me about
my progress.
06
There is someone at
work who encourages
my development.
12
This last year, I have
had opportunities
at work to learn and
grow.
GALLUP’S Q12®
Gallup found that
“engaged” employees
are in better health and
have healthier habits!
“When people are placed
in positions or given
responsibilities that do
not take advantage of
their individual
strengths, they are like
sundials in the shade.”
Abraham Lincoln
Lead With Heart
“There is a direct link between
empathy and commercial success.”
Belinda Parmar - Harvard Business Review
“Thriving” - 67% “Struggling” - 33% “Suffering” - 1%
How do employees describe their “wellbeing”?
Kill your performance ratings?
Pay attention to your employees … any kind of attention!
1 2 3 4 5 6 7 8 9 10
?
Crucial Conversations Feedback Continuum
Human Capital Pyramid
People Performance Grid
High Values/
Low Performance
High Values/
High Performance
Low Values/
Low Performance
Low Values/
High Performance
By Gary Hamell
Cull the Herd When Necessary
Identify & Implement
“pride builders”
B A N D W A G O N
t h e
e f f e c t
Recognize & Celebrate Success!
Employee of the
“Moment”
Tie Recognition to specific
behaviors and values.
What's going on at TELOS? Stay in the know... View this email in your browser
IT'S PERSONAL.
IT'S A GREAT DAY TO BE A PART OF TEAM TELOS.
Below are the weekly updates and recent CIA recipients.
CIAS:
Chris R.- for sharing our facebook posts and inviting friends to visit the club on
facebook.
Interns and Avri- for helping to prepare for the All Staff meeting.
Lindsay S.- for assisting with party décor.
Member comment of the week:
"TELOS does a great job at keeping the member experience at a high level. And
they care about the well being of each member."
Highlight of the week:
T-shirts for the Anniversary Party!
T-shirts for employees to promote the party will be in this Friday afternoon. Stop by
the business office to pick yours up!
Avri Boswell <aboswell@telosfitnesscenter.com>
To: Brent Darden <bdarden@telosfitnesscenter.com>
FW: TELOS: Team Talk
October 1, 2013 11:13 AM
Promote
Potential
Reward
Tell Me
Follow the ”Tell Me - Show Me - Involve Me” Formula
Show Me
Involve Me
“ENTREpLOYEES”
PRIORITIES
Understand the
“Principle of Strategic Consumption"
Norman Brinker-
“wasn’t a fan of hiring people
first base; he just wanted
good basebal
Master
B S
Business Simplification
The
“Why”of everyday work?
Establish & Share the
goal Hierarchy
5 Things Loyal Members/ Promoters Care
About Most:
1. Friendly staff / trainers / instructors
2. Plenty of good quality / working equipment
3.Variety and schedule of classes / programs
4. Clean facility
5. Good customer service
Members’ experience is largely driven by
their satisfaction with the ‘fundamentals’ –
cleanliness, friendliness, facility,…
1This	document	is	confiden/al	and	is	intended	solely	for	the	use	and	informa/on	of	the	client	to	whom	it	is	addressed.	
11%
(8.8)
11%
(9.2)
10%
(8.8)
10%
(8.3)
7%
(8.7)
6%
(8.5)
6%
(9)
40%
(NA)
Top Drivers
Weight (%); Avg Score (X.X)
Gym Cleanliness
Front Desk Staff
Equipment Condition
Locker Room/Showers
Equipment Selection
Group Exercise Programs
Personal Training Staff
Other
Touchpoints that Drive Retention
(surveyed members only − All Clubs)
…communicate the investments you make in these areas.
THE BETTER QUESTION IS NOT
DID I DO MY JOB?
BUT
IS THE CUSTOMER HAPPY?
Commitment
Avoid Commitment Drift.
Distinguish the “Important” from
the “Crucial”.
Distinguish the “Important”
from the “Crucial”.
Mission First — People Always
No amount of success at work can
compensate for failure at home.
1. Faith
2. Family
3. Friends
4. Fitness
5. Finance
www.brentdarden.com
brent@brentdarden.com
Underwrite
Mistakes
When
Necessary
“In my experience, the thing that has
the most significant impact on a
movie’s budget—but never shows up
in a budget—is morale. If you have
high morale, for every $1 you spend,
you get about $3 of value.”
-Brad Bird
Traditions
Training
“Coaching is not what you
know. It’s what your
student learns.”
- Andre Agassi
`
all
organizations
are perfectly aligned
to get the results they are getting.
share
goalswide
company
People ~ Performance ~ Priorities
March 2016
www.brentdarden.com
EXERCISE
THE
LEADERS
INVITATION

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Ihrsa 2016 people, performance, &amp; priorities copy

  • 5. IHRSA MEMBER RETENTION REPORT: Volume 1 | Issue 3 Focus on Member Loyalty What makes good clubs good … and bad clubs bad? C ® retentionpeople the Customer Experience Solutions from the Retention Experts People
  • 7.
  • 8.
  • 9.
  • 10. Recruiters’ use of online resources to vet candidates
  • 11. Norman Brinker- “wasn’t a fan of hiring people to play first base; he just wanted to hire a good baseball player”
  • 15. HIRE FROM WITHIN EXTERNAL HIRES ARE 61% MORE LIKELY TO BE FIRED THAN INTERNAL PROMOTES. INC. MAGAZINE
  • 17.
  • 19. High achievement always takes place in the framework of high expectation …
  • 20. GRAND CANYON: Most Difficult / Isolated – New Hance Trail   For those seeking a more rugged, and therefore more secluded experience, the New Hance trail offers both. Of our trips along this path, human contact has only occurred twice! Just finding the unmarked trailhead takes quite a bit of luck and effort! For much of this hike you will be using your hands, feet, elbows, heels, backside, heck maybe even your forehead! It offers no reliable water sources, involves scrambles over rugged unmaintained trail, and features numerous technical obstacles.
  • 21.
  • 22. “The loftier the building, the deeper must the foundation be laid.” - Thomas Kempis
  • 24. Yo u g e t w h a t y o u D E M A N D y o u e n c o u r a g e w h a t y o u T O L E R A T E
  • 25.
  • 26. I G N I T ED I S C R E T I O N A RY E N E RG Y / E F F O RT
  • 27. 30% 52% 18% Gallups “State of the American Workplace” - 2013 Engaged Disengaged Actively Disengaged * 350,000 respondents
  • 28. ENGAGEMENT CATEGORIES 1 Engaged employees work with passion and feel a profound connection to their company. They drive innovation and move the organization forward. 2 Not Engaged employees are essentially “checked out.” They’re sleepwalking through their workday, putting time — but not energy or passion — into their work. 3 Actively Disengaged employees aren’t just unhappy at work; they’re busy acting out their unhappiness. Every day, these workers undermine what their engaged coworkers accomplish.
  • 29. 01 I know what is expected of me at work. 07 At work, my opinions seem to count. 02 I have the materials and equipment I need to do my work right. 08 The mission or purpose of my company makes me feel my job is important. 03 At work, I have the opportunity to do what I do best every day. 09 My associates or fellow employees are committed to doing quality work. 04 In the last seven days, I have received recognition or praise for doing good work. 10 I have a best friend at work. 05 My supervisor, or someone at work, seems to care about me as a person. 11 In the last six months, someone at work has talked to me about my progress. 06 There is someone at work who encourages my development. 12 This last year, I have had opportunities at work to learn and grow. GALLUP’S Q12®
  • 30. Gallup found that “engaged” employees are in better health and have healthier habits!
  • 31. “When people are placed in positions or given responsibilities that do not take advantage of their individual strengths, they are like sundials in the shade.” Abraham Lincoln
  • 32. Lead With Heart “There is a direct link between empathy and commercial success.” Belinda Parmar - Harvard Business Review
  • 33. “Thriving” - 67% “Struggling” - 33% “Suffering” - 1% How do employees describe their “wellbeing”?
  • 35. Pay attention to your employees … any kind of attention!
  • 36. 1 2 3 4 5 6 7 8 9 10 ? Crucial Conversations Feedback Continuum
  • 37. Human Capital Pyramid People Performance Grid High Values/ Low Performance High Values/ High Performance Low Values/ Low Performance Low Values/ High Performance By Gary Hamell
  • 38. Cull the Herd When Necessary
  • 40. B A N D W A G O N t h e e f f e c t
  • 43. Tie Recognition to specific behaviors and values.
  • 44. What's going on at TELOS? Stay in the know... View this email in your browser IT'S PERSONAL. IT'S A GREAT DAY TO BE A PART OF TEAM TELOS. Below are the weekly updates and recent CIA recipients. CIAS: Chris R.- for sharing our facebook posts and inviting friends to visit the club on facebook. Interns and Avri- for helping to prepare for the All Staff meeting. Lindsay S.- for assisting with party décor. Member comment of the week: "TELOS does a great job at keeping the member experience at a high level. And they care about the well being of each member." Highlight of the week: T-shirts for the Anniversary Party! T-shirts for employees to promote the party will be in this Friday afternoon. Stop by the business office to pick yours up! Avri Boswell <aboswell@telosfitnesscenter.com> To: Brent Darden <bdarden@telosfitnesscenter.com> FW: TELOS: Team Talk October 1, 2013 11:13 AM
  • 46. Tell Me Follow the ”Tell Me - Show Me - Involve Me” Formula Show Me Involve Me
  • 49. Understand the “Principle of Strategic Consumption"
  • 50. Norman Brinker- “wasn’t a fan of hiring people first base; he just wanted good basebal Master B S Business Simplification
  • 52. Establish & Share the goal Hierarchy
  • 53. 5 Things Loyal Members/ Promoters Care About Most: 1. Friendly staff / trainers / instructors 2. Plenty of good quality / working equipment 3.Variety and schedule of classes / programs 4. Clean facility 5. Good customer service
  • 54. Members’ experience is largely driven by their satisfaction with the ‘fundamentals’ – cleanliness, friendliness, facility,… 1This document is confiden/al and is intended solely for the use and informa/on of the client to whom it is addressed. 11% (8.8) 11% (9.2) 10% (8.8) 10% (8.3) 7% (8.7) 6% (8.5) 6% (9) 40% (NA) Top Drivers Weight (%); Avg Score (X.X) Gym Cleanliness Front Desk Staff Equipment Condition Locker Room/Showers Equipment Selection Group Exercise Programs Personal Training Staff Other Touchpoints that Drive Retention (surveyed members only − All Clubs) …communicate the investments you make in these areas.
  • 55. THE BETTER QUESTION IS NOT DID I DO MY JOB? BUT IS THE CUSTOMER HAPPY?
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  • 62. Distinguish the “Important” from the “Crucial”. Distinguish the “Important” from the “Crucial”.
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  • 64. Mission First — People Always
  • 65. No amount of success at work can compensate for failure at home. 1. Faith 2. Family 3. Friends 4. Fitness 5. Finance
  • 67.
  • 69. “In my experience, the thing that has the most significant impact on a movie’s budget—but never shows up in a budget—is morale. If you have high morale, for every $1 you spend, you get about $3 of value.” -Brad Bird
  • 71. “Coaching is not what you know. It’s what your student learns.” - Andre Agassi
  • 72. ` all organizations are perfectly aligned to get the results they are getting.
  • 74. People ~ Performance ~ Priorities March 2016 www.brentdarden.com