The document discusses different pricing strategies for a product including mass pricing for high volume and low margins, innovative pricing through investment in R&D and consistent innovation, and economical pricing focused on high frequency, mass volume and low margins. It also mentions challenges of entering an established market with crowded players and fierce competition.

1. pricing.

2. mass
• high volume
• low margin

3. innovative
• investment in R&D
• consistent
innovation
• product lifecycle

4. entry
• crowded market
• established players
• fierce competition

5. economical
• high frequency
• mass volume
• low margin

6. subscription
• one-time cost
• lifetime value

7. thank you.