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Dijital Çağda Mobil Uygulamalar


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Avea Pazarlamadan Sorumlu Genel Müdür Yardımcısı Hakan Kaplan'ın Webrazzi Summit 2010 sunumu

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Dijital Çağda Mobil Uygulamalar

  1. 1. How are mobile phones changing social media ? Hakan Kaplan - Avea 1
  2. 2. How are mobile phones changing social media ? Social media is a natural sweetspot for mobile since mobile devices are the center of how people communicate via voice, text, email or social media sites.* *Comscore 2
  3. 3. New Trends Are Coming 3
  4. 4. Web History Connection------------------ 1996 Content----------- 1999 2001 Search---------- Community 2005 ----------------- Social Platform 2007 ----------------------- Realtime Info Network 2009-10 ----------------------- 4
  5. 5. Connectivity + Mobile + Social is changing the very definition of Marketing and Commerce Marketing CommerceCommunication 5
  6. 6. Social links are the new currency 6
  7. 7. Social links are the new currency 7
  8. 8. Social media and mobile data consumption Social media integrated apps will drive mobile will drive Turkey’s mobile growth, pushing pragmatists and conservatives to upgrade devices and add mobile data for VAS 8
  9. 9. 500M monthly active users 150M mobile users Social media and mobile: Facebook today 9
  10. 10. 00 20 40 60 80 100 120 140 160 180 200 Facebook Mobile users 10x growth and strong momentum of mobile social media usage 10
  11. 11. 00 20 40 60 80 100 120 140 160 180 200 Facebook Mobile users 10x growth and strong momentum of mobile social media usage 500.000 + Avea Subscribers visit 1.200.000 + Avea Subscribers visit 11
  12. 12. A problem with social media & mobile consumption behaviour 12
  13. 13. “It’s not information overload, it’s filter failure”* Filters will matter more than ever ! *Clay Shirky 13
  14. 14. A service for curiosity of conservative social media users Avea subscribers can follow celebrities’ tweets without login in twitter via “StarTakip” service text messages. They only need to text 2468, name of twitter user account they want to follow. 14
  15. 15. AveaPaylaş lets users to enjoy sharing content at social media platforms such as Facebook, Twitter, flickr from a single interface Easy Subscription Send your user name to service no Upload your content through WAP or Web’den Update your status conveniently Share photo & video from one interface 15
  16. 16. NFC- Avea Mobile Wallet • Mobile phone becomes credit card • Any contactless payment applications suchs as transportation, building entrance can be loaded to your mobile device. • Location based services can integrate with your social media profiles via the applicaitons on your NFC simcard. 16
  17. 17. Sum up: Mobile social media and marketing • Mobile gets you closer to “the moment of truth” • We will easily see a sudden interest and demand in mobile commerce • We will need a “point of entry” for using mobile social media for our marketing efforts • After the “tipping point” of mobile/social penetration local mobile commerce will be in our lives. 17