Avea Pazarlamadan Sorumlu Genel Müdür Yardımcısı Hakan Kaplan'ın Webrazzi Summit 2010 sunumu

1. How are mobile
phones
changing social
media ?
Hakan Kaplan - Avea
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2. How are mobile phones changing social media ?
Social media is a natural sweetspot for mobile since
mobile devices are the center of how people
communicate via voice, text, email or social media
sites.*
*Comscore 2

3. New Trends Are Coming
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4. Web History
Connection------------------
1996
Content-----------
1999
2001
Search----------
Community
2005
-----------------
Social Platform
2007
-----------------------
Realtime
Info Network
2009-10
-----------------------
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5. Connectivity + Mobile + Social is changing the very definition of
Marketing and Commerce
Marketing
CommerceCommunication
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6. Social links are the new currency
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7. Social links are the new currency
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8. Social media and mobile data consumption
Social media integrated apps will drive mobile will drive Turkey’s
mobile growth, pushing pragmatists and conservatives to
upgrade devices and add mobile data for VAS
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9. 500M
monthly active users
150M
mobile users
Social media and mobile: Facebook today
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10. 00
20
40
60
80
100
120
140
160
180
200
Facebook Mobile users
10x growth and strong momentum of mobile
social media usage
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11. 00
20
40
60
80
100
120
140
160
180
200
Facebook Mobile users
10x growth and strong momentum of mobile
social media usage
500.000 +
Avea Subscribers visit 0.facebook.com
1.200.000 +
Avea Subscribers visit m.facebook.com
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12. A problem with social media &
mobile consumption behaviour
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13. “It’s not information overload, it’s filter failure”*
Filters will matter more than ever !
*Clay Shirky 13

14. A service for curiosity of conservative social media users
Avea subscribers can follow celebrities’ tweets without login
in twitter via “StarTakip” service text messages. They only
need to text 2468, name of twitter user account they want to
follow.
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15. AveaPaylaş lets users to enjoy sharing content at social media
platforms such as Facebook, Twitter, flickr from a single interface
Easy
Subscription
Send your user name to
service no
Upload your content
through WAP or Web’den
Update your
status
conveniently
Share photo &
video from one
interface
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16. NFC- Avea Mobile Wallet
• Mobile phone becomes credit card
• Any contactless payment
applications suchs as
transportation, building entrance
can be loaded to your mobile
device.
• Location based services can
integrate with your social media
profiles via the applicaitons on
your NFC simcard.
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17. Sum up: Mobile social media and marketing
• Mobile gets you closer to “the moment of truth”
• We will easily see a sudden interest and demand in
mobile commerce
• We will need a “point of entry” for using mobile
social media for our marketing efforts
• After the “tipping point” of mobile/social
penetration local mobile commerce will be in our
lives.
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