3. Project: Desperado IPA Beer
About the Company: A local brewery out of Chula Vista that exclusively sells IPA
beers as a niche brand. They are looking to develop their image and gain brand
recognition. The beer aims at mostly men 21-35 years old and people who prefer
local San Diego area breweries
Scope of Project: The logo, label, box, business identity system, promotional kit with
giveaway merchandise
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6. Project: Andrew Holtzman, Realtor at Keller Williams
About the Realtor: With over ten years of experience in the field, Andrew is a young
professional marketing to successful young buyers and sellers in Los Angeles,
Hollywood, Studio City, and Sherman Oaks
Scope of Project: The logo, sign, business cards, home flyers, and postcards
9. Project: Misschief Perfume
About the Company: The “LALA” label is introducing their new “Misschief” scent.
Their demographic is female, 13-22 years old, still in school, from middle income to
affluent families, and the company is looking for something outside the box to
catch young shoppers’ eyes
Scope of Project: Logo, bottle design, and box
10. Project: Moxie Flavored Water
About the Company: New product line looking for a niche group of people looking
for a healthy and fun alternative to soda. Mostly of the demographic are female,
18-40 years old
Scope of Project: Logo and flavor icons and application, bottle style
12. Project: “This is Vegas” video game
About the Company: A veteran in the gaming industry, “H Gun” is releasing a new
game. It’s aimed at teens and adults, both men and women, ages 13-35. They are
fans of ‘Sim City’ and similar types of games
Scope of Project: Logo creation
13. Project: “The Silo” film
About the Movie: A story of a post-apocalyptic society that must live underground
in a silo due to radioactivity making the surface uninhabitable. They watch on TV as
convicted criminals are sent outside to clean the video cameras, their only view of
the world. The demographic of fans is mostly men and some women, readers of the
book “Wool” by Hugh Howey, and science fiction buffs
Scope of Project: Title treatment, key art for the teaser poster, billboard, and bus ad
14. Project: “Shark Week” 30th anniversary special edition DVD set
About The Show: Discovery Channel’s biggest success story finally comes to DVD in
a commemorative set for its 30th anniversary. The demographic is mostly men and
some women, fans of the marathon shows and sharks
Scope of Project: Complete DVD packaging and alternate
logo creation
16. Project: Website for Intrepid Safaris
About the Company: A luxury safari company hoping to update their web
presence to target more upscale travelers
Scope of Work: Creating desktop, tablet, and mobile versions of
the site from scratch, utilizing own photographs
18. Project: Invitations for circus/carnival themed wedding reception
Scope of Work: Design creation for cards and envelopes,
letterpress, and foil printing
19. Project: Invitations for a destination wedding in Ravello, Italy
Scope of Work: Screenprinted handkerchief invitation, RSVP
postcard, letterpress event card, box and wrapping
21. Project: Surface design and application for “Femme Florale” line
About the Company: A new brand focusing on the female demographic, ages
12-40, looking to expand into department stores
Scope of Work: Pattern creation through manipulated original photographs,
creation of badges, application of badges and patterns to real materials
30. Project: Delilah magazine
About the Company: A new publication aimed mostly at ages 18-34 that are fans
of Etsy and a fun, healthy, attainable, and fashionable image
Scope of Work: Logo, layouts, and added imagery
