1. Selling Cars with Google 101:
Search
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2. 14 hours
per week
watching TV
14 hours
per week spent online
Accounts for 41%
of media consumption
Other media (hours/week):
• Listening to Radio: 4
• Reading Newspapers: 1
• Reading Magazines: 1
Source: “US Entertainment and Media Consumer Survey Report 2007,” JupiterResearch (April 2007); 2
“Online Advertising Spending vs. Total US Advertising Spend,” eMarketer (March 2007)

3. Google Trends: Cars Are Hot!
http://www.google.com/trends
(Yes, Cars are hotter than Britney Spears.)
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4. Search: Google Outperforms in Auto Category
Google drives more US visits to Automotive websites
than all other search engines combined
Searches Conducted in the US Automotive Share of Top Three Sites
Other
1%
Ask MSN Search
4% 10%
MSN/Live
9%
Yahoo Search
19%
Yahoo
18%
Google Google
68% Search
71%
Source: Nielson / Netratings October 2007; Study represents the top ten US Search providers Custom analysis by
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comScore Networks, Compete, Inc. Automotive Online Media Effectiveness Study, November 2007

5. What Are Car Buyers Searching for Online?
Searches Performed by Online Automotive Researchers
Located dealers 41% 2006
38%
33% 2005
Searched dealer inventory 40% 2004
39%
24%
Compared vehicles 58%
57%
52%
Searched for make/model 65%
and brand info 64%
63%
Searched for pricing info. 75%
74%
59%
Q: Thinking about the vehicle you most recently purchased and/or are planning to
purchase or lease, what kind of activities did you conduct online? (Select all that apply.)
Source: JupiterResearch/Ipsos-Insight Automotive Consumer Survey (10/06), n = 1,109 (online automotive researchers, US only); JupiterResearch/Ipsos-Insight
Automotive Consumer Survey (12/05), n = 1,179 (online automotive researchers, US only); JupiterResearch/Ipsos-Insight Automotive Consumer Survey (12/04),
n = 1,053 (online automotive researchers, US only) © 2007 JupiterResearch, LLC
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6. Connect With Consumers When They Search
Sponsored Links
Reach consumers at
the moment they
demonstrate interest
Natural Search
Results generated
algorithmically –
unbiased and unpaid
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7. Paid Search
Why Advertise on Google?
Appear on Making & Model Searches
Only Pay When Your Ad is Clicked
You Control What You Pay
You Decide Where Your Ads Appear
You Control Your Marketing Messaging
Determine Your Exact ROI
Sponsored Links
Reach consumers at
the moment they
demonstrate interest
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8. GEO-TARGETING: Only Advertise in Your Local Area
How does it work?
• Select the geography
you want to target
• Your text and display ads will
appear only in that geography
States
DMAs
Cities Benefits for partner
Zip Code • Focuses your marketing
Radius efforts to relevant and
Custom desirable markets
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9. Google Advertising is 100% Accountable
• Set your own price
– Daily budget based on your objectives
• Conversion tracking: real-time ROI and ROO data
• Modify, change, or cancel your campaign at any time
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10. Thank you!
For more information, check out
the next video in our series:
Selling Cars with Google 102
Local Business Ads
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