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The Three Keys to Engaging
                  C-Suite Executives

                                                   Januar...
True or False
 •    My company could have stronger relationships with customer C-
      Suite executives
 •    My company ...
What Attracts C-Suite Execs?

 • Peers
 • World-class thought leaders
 • True value in exchange for time, effort and
   ex...
Three Keys to Attracting C-Suite Executives
 • Stimulate the intellectual
        – Peers
        – World-class thought le...
C-Suite Engagement Programs Deliver

     • Target and deliver C-level executives exclusively and
       repeatedly
     •...
How It Works
                            ROI & ROO                           ROI & ROO
                            project...
Why It Works

 • Creates an exclusively branded, must-attend
   platform
 • Builds a network of peers
 • Creates an educat...
Oracle Case Study
   •     150 C-level customers
   •     2 Days of activities at Ritz Carlton Half Moon
         Bay
   •...
Oracle Success

  • $40 Million of Business Directly Attributed to
    Executive Summit
  • High Customer Satisfaction
  •...
Oracle – Take Two
 •    260 CIOs from Fortune 1000
      companies
 •    2 days of activities
 •    Ritz Carlton Half Moon...
Thank you.
                                    For more information:
                      www.customerengagement.com
    ...
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Customer Engagement Strategies C Suite Programs

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Customer Engagement Strategies C Suite Programs

  1. 1. The Three Keys to Engaging C-Suite Executives January, 2007 © 2006-2007 Customer Engagement Strategies, Inc.
  2. 2. True or False • My company could have stronger relationships with customer C- Suite executives • My company could do a better job of providing customer C-Suite executives with strategic insight and information that they can use to be more successful • My company could have more success attracting customer C-Suite executives to meetings and events • My company could do a better job of understanding how our brand promises align with our customer C-Suite executives experience • My company could use a more robust process for developing, planning, implementing and measuring programs designed to engage customer and prospect C-Suite executives © 2006 Customer Engagement Strategies, Inc.
  3. 3. What Attracts C-Suite Execs? • Peers • World-class thought leaders • True value in exchange for time, effort and expense • Unique, peak experiences © 2006 Customer Engagement Strategies, Inc.
  4. 4. Three Keys to Attracting C-Suite Executives • Stimulate the intellectual – Peers – World-class thought leaders – Time for reflection • Stimulate the emotional – Peers – Time for relaxation • Create a peak experience – World-class venues – World-class activities © 2006 Customer Engagement Strategies, Inc.
  5. 5. C-Suite Engagement Programs Deliver • Target and deliver C-level executives exclusively and repeatedly • Strengthen corporate brand and credibility • Drive new revenue • Accelerate pipeline opportunities • Enhance existing relationships • Build customer loyalty • Deliver demonstrable ROI and ROO for marketing dollars • Increase customer life-time value © 2006 Customer Engagement Strategies, Inc.
  6. 6. How It Works ROI & ROO ROI & ROO projections measurement Final Final Information Goals & Implement Assess Program Report & Gathering Objectives Program Program Definition Briefing How will audience be How was audience transformed transformed by experience by experience and/or and/or relationship? What will relationship? Did audience audience think, feel and do? think, feel and do as planned? © 2006 Customer Engagement Strategies, Inc.
  7. 7. Why It Works • Creates an exclusively branded, must-attend platform • Builds a network of peers • Creates an educational, problem-solving environment • Re-combines the emotional and intellectual • Earns you the right to go for the close • Delivers measurable ROI and ROO © 2006 Customer Engagement Strategies, Inc.
  8. 8. Oracle Case Study • 150 C-level customers • 2 Days of activities at Ritz Carlton Half Moon Bay • Speakers: – Henry Kissinger – Gerald Ford – Larry Ellison • Partner: – Callaway • Gift Certificate • Free fittings & class © 2006 Customer Engagement Strategies, Inc.
  9. 9. Oracle Success • $40 Million of Business Directly Attributed to Executive Summit • High Customer Satisfaction • Business Relationships Strengthened • Now Committed To Quarterly Targeted Customer Engagements © 2006 Customer Engagement Strategies, Inc.
  10. 10. Oracle – Take Two • 260 CIOs from Fortune 1000 companies • 2 days of activities • Ritz Carlton Half Moon Bay • Targeted prospects representing $75 Million in new revenue generation and pipeline acceleration • Senator George Mitchell; Chuck Phillips, Morgan Stanley; John Madden, Monday Night Football; Larry Ellison, Oracle • Success - $75 Million goal achieved © 2006 Customer Engagement Strategies, Inc.
  11. 11. Thank you. For more information: www.customerengagement.com hklein@customerengagement.com 781-559-8202 © 2006 Customer Engagement Strategies, Inc.

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