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Ford social mediastoryblogwell-scottmonty

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Ford social mediastoryblogwell-scottmonty

  1. 1. Zero to 60 : Ford’s Social Media Story Scott Monty ( @ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
  2. 4. Great products Great leaders Common elements of successful companies
  3. 5. “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
  4. 6. Leadership
  5. 7. Ninety percent of social media is just showing up. It’s the other half that’s hard.
  6. 9. Accessibility
  7. 10. Transparency
  8. 11. Authenticity
  9. 12. Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.
  10. 13. Making it happen
  11. 15. Out on the social web http://facebook.com/ford http://delicious.com/fomoco http://flickr.com/FordMotorCompany http://scribd.com/FordMotorCompany http://twitter.com/ford * http://upcoming.org/user/692359 http://autos.yahoo.com/newcars/reviews/ford.html http://youtube.com/ford http://youtube.com/fordvideo1
  12. 16. Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
  13. 17. Alan Mulally on Twitter
  14. 21. PlaidNation.com
  15. 22. WeddingRoadTrip.com
  16. 26. Effective?
  17. 31. What’s next? <ul><li>Cross-training staff </li></ul><ul><li>Rolling it into other functions </li></ul><ul><li>Going for the 1% </li></ul><ul><li>Connecting with enthusiasts </li></ul><ul><li>Update FordProposals.com </li></ul><ul><li>Listening to our community for suggestions </li></ul>
  18. 32. Twitter: @ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty This presentation is available at: http://slideshare.net/scottmonty

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