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Jean-Daniel Lévy, Head of the Opinion department of Harris Interactive France
Pierre-Hadrien Bartoli, Research Manager - Opinion department of Harris Interactive France
Copyrights & US tech giants
What are the expectations in Europe?
September 2018
for
France
Summary
Survey methodology P.3
Perception of relations between the EU
and the US tech giants
P.4
Focus on the protection and remuneration
of creators
P.14
Media organisations content P.17
3
Survey conducted online from the 24th to the 30th of August 2018.
Sample of 1 000 people representative of the French population aged 18
and over, among a European sample of 6 600 people representative of the
population aged 18 and over in Czech Republic, France, Germany, Greece,
Italy, Poland, Romania and Spain (1 000 in France and 800 in the other
countries).
Quota method and adjustments applied to:
sex, age, socio-professional category / incomes, living area.
Survey methodology
Perception of relations between
the EU and the US tech giants
39
37
34
29
61
63
66
71
Reliable information in
European countries
The sovereignty and
independence of European
countries
The fair remuneration of
artists in European countries
Data privacy and protection
for citizens of European
countries
Preserve Do not preserve
66% of French consider that US tech giants do not preserve the fair
remuneration of artists in the European countries
5
Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?
- To all, in % -
Views on the role of US tech giants in Europe, detailed by country
6
Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?
- To all, in % of « Preserve »-
49
53
48
50
39
37
34
29
53
53
49
39
45
39
41
34
Czech Republic France Germany Greece
Reliable information in European
countries
The sovereignty and independence
of European countries
The fair remuneration of artists in
European countries
Data privacy and protection for
citizens of European countries
Views on the role of US tech giants in Europe, detailed by country
7
Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?
- To all, in % of « Preserve »-
48
46
38
37
64
63
57
54
62
58
54
57
47
43
36
40
Reliable information in European
countries
The sovereignty and independence
of European countries
The fair remuneration of artists in
European countries
Data privacy and protection for
citizens of European countries
Italy Poland Romania Spain
According to 65% of French, US tech giants have more power than the
European Union
8
In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon?
65%
US tech giants
35%
European Union
- To all, in % -
Perception of the power of US tech giants by country
9
In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon?
- To all, in % « US tech giants » -
626465666767
7778
Italy PolandRomania SpainGreece Czech
Republic
France Germany
Mean in the 8 European countries :
67%
US tech giants
76% of French consider that the US tech giants compromise the proper
functioning of democracy in Europe
10
Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper
functioning of democracy in Europe?
76%
Compromise
24%
Does not
compromise
- To all, in % -
Feeling that US tech giants compromise or not the functioning of democracy in
Europe by country
11
47495151
626466
76
Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper
functioning of democracy in Europe?
- To all, in % of « Compromise » -
France Czech
Republic
Greece ItalyGermany Romania Spain Poland
Mean in the 8 European countries :
61%
Compromise
According to 76% of French, internet platforms are not fair when they share their revenues
generated by their services with artists and content creators
12
Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their
services with artists and content creators whose content appears on their platforms?
76%
Not fair
24%
Fair
- To all, in % -
13
4647
63666666
72
76
Perception of unfairness regarding the way internet platforms share the revenue
generated by their services with artists and content creators, by country
Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their
services with artists and content creators whose content appears on their platforms?
- To all, in % of « Not fair » -
France RomaniaCzech
Republic
ItalyGermany Spain Greece Poland
Mean in the 8 European countries :
66%
Not fair
Focus on the protection and the
remuneration of creators
34
54
8
4
Completely in favour Somewhat in favour
Somewhat opposed Completely opposed
88% of French approve the implementation of rules to guarantee creators’
protection and remuneration
15
Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the
distribution of their content on internet platforms (YouTube, Facebook, etc.)?
88%
In favour
12%
Opposed
- To all, in % -
16
17
25
47
34
42
3141
36
Approval of the protection and remuneration of creators, by country
Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the
distribution of their content on internet platforms (YouTube, Facebook, etc.)?
- To all, in % of « In favour » -
In
favour
Completely
in favour
92 91 89 88 88 86 81
69
Greece PolandItaly SpainRomania France Germany Czech
Republic
Mean in the 8 European countries :
87%In favour
37% Completely in favour
Media organisations content
31
49
15
5
Yes, definitely Yes, somewhat
No, not really No, not at all
80% of French think that internet platforms should remunerate media organisations when
they reuse their content
18
Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos,
videos, etc.)?
80%
Yes
20%
No
- To all, in % -
19
1843
31
2329
41
26
39
Yes
Yes,
definitely
86 86 84 83 81 80 79
66
Reuse of media content by country
Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos,
videos, etc.)?
- To all, in % of « Yes » -
Greece GermanyRomania SpainItaly Poland France Czech
Republic
Mean in the 8 European countries :
81%Yes
32% Yes, definitely
Follow the Harris Interactive news on:
Contacts
www.harris-interactive.com Facebook Twitter LinkedIn
About Harris Interactive…
Harris Interactive France is a historic player in the research market, proposing innovative, qualitative and quantitative approaches, in France and
abroad. proposant des approches innovantes, qualitatives et quantitatives, en France comme à l’international.
Driven by the energy of passion, inspired by innovation and convinced that the marked is in full mutation, Harris Interactive supports its
clients facing new challenges and re-thinks the research profession with them.
Since July 2014, Harris Interactive Europe (uniting Harris Interactive France, Germany and UK) has joined ITWP thus allowing this international
group to expand its presence in the research field.
Jean-Daniel Lévy
Head of the Opinion department of Harris Interactive France
01 44 87 60 30 - jdlevy@harrisinteractive.fr

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Copyrights & US tech giants - Expectations in Europe

  • 1. Jean-Daniel Lévy, Head of the Opinion department of Harris Interactive France Pierre-Hadrien Bartoli, Research Manager - Opinion department of Harris Interactive France Copyrights & US tech giants What are the expectations in Europe? September 2018 for France
  • 2. Summary Survey methodology P.3 Perception of relations between the EU and the US tech giants P.4 Focus on the protection and remuneration of creators P.14 Media organisations content P.17
  • 3. 3 Survey conducted online from the 24th to the 30th of August 2018. Sample of 1 000 people representative of the French population aged 18 and over, among a European sample of 6 600 people representative of the population aged 18 and over in Czech Republic, France, Germany, Greece, Italy, Poland, Romania and Spain (1 000 in France and 800 in the other countries). Quota method and adjustments applied to: sex, age, socio-professional category / incomes, living area. Survey methodology
  • 4. Perception of relations between the EU and the US tech giants
  • 5. 39 37 34 29 61 63 66 71 Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries Preserve Do not preserve 66% of French consider that US tech giants do not preserve the fair remuneration of artists in the European countries 5 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % -
  • 6. Views on the role of US tech giants in Europe, detailed by country 6 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % of « Preserve »- 49 53 48 50 39 37 34 29 53 53 49 39 45 39 41 34 Czech Republic France Germany Greece Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries
  • 7. Views on the role of US tech giants in Europe, detailed by country 7 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % of « Preserve »- 48 46 38 37 64 63 57 54 62 58 54 57 47 43 36 40 Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries Italy Poland Romania Spain
  • 8. According to 65% of French, US tech giants have more power than the European Union 8 In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon? 65% US tech giants 35% European Union - To all, in % -
  • 9. Perception of the power of US tech giants by country 9 In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon? - To all, in % « US tech giants » - 626465666767 7778 Italy PolandRomania SpainGreece Czech Republic France Germany Mean in the 8 European countries : 67% US tech giants
  • 10. 76% of French consider that the US tech giants compromise the proper functioning of democracy in Europe 10 Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper functioning of democracy in Europe? 76% Compromise 24% Does not compromise - To all, in % -
  • 11. Feeling that US tech giants compromise or not the functioning of democracy in Europe by country 11 47495151 626466 76 Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper functioning of democracy in Europe? - To all, in % of « Compromise » - France Czech Republic Greece ItalyGermany Romania Spain Poland Mean in the 8 European countries : 61% Compromise
  • 12. According to 76% of French, internet platforms are not fair when they share their revenues generated by their services with artists and content creators 12 Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their services with artists and content creators whose content appears on their platforms? 76% Not fair 24% Fair - To all, in % -
  • 13. 13 4647 63666666 72 76 Perception of unfairness regarding the way internet platforms share the revenue generated by their services with artists and content creators, by country Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their services with artists and content creators whose content appears on their platforms? - To all, in % of « Not fair » - France RomaniaCzech Republic ItalyGermany Spain Greece Poland Mean in the 8 European countries : 66% Not fair
  • 14. Focus on the protection and the remuneration of creators
  • 15. 34 54 8 4 Completely in favour Somewhat in favour Somewhat opposed Completely opposed 88% of French approve the implementation of rules to guarantee creators’ protection and remuneration 15 Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the distribution of their content on internet platforms (YouTube, Facebook, etc.)? 88% In favour 12% Opposed - To all, in % -
  • 16. 16 17 25 47 34 42 3141 36 Approval of the protection and remuneration of creators, by country Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the distribution of their content on internet platforms (YouTube, Facebook, etc.)? - To all, in % of « In favour » - In favour Completely in favour 92 91 89 88 88 86 81 69 Greece PolandItaly SpainRomania France Germany Czech Republic Mean in the 8 European countries : 87%In favour 37% Completely in favour
  • 18. 31 49 15 5 Yes, definitely Yes, somewhat No, not really No, not at all 80% of French think that internet platforms should remunerate media organisations when they reuse their content 18 Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos, videos, etc.)? 80% Yes 20% No - To all, in % -
  • 19. 19 1843 31 2329 41 26 39 Yes Yes, definitely 86 86 84 83 81 80 79 66 Reuse of media content by country Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos, videos, etc.)? - To all, in % of « Yes » - Greece GermanyRomania SpainItaly Poland France Czech Republic Mean in the 8 European countries : 81%Yes 32% Yes, definitely
  • 20. Follow the Harris Interactive news on: Contacts www.harris-interactive.com Facebook Twitter LinkedIn About Harris Interactive… Harris Interactive France is a historic player in the research market, proposing innovative, qualitative and quantitative approaches, in France and abroad. proposant des approches innovantes, qualitatives et quantitatives, en France comme à l’international. Driven by the energy of passion, inspired by innovation and convinced that the marked is in full mutation, Harris Interactive supports its clients facing new challenges and re-thinks the research profession with them. Since July 2014, Harris Interactive Europe (uniting Harris Interactive France, Germany and UK) has joined ITWP thus allowing this international group to expand its presence in the research field. Jean-Daniel Lévy Head of the Opinion department of Harris Interactive France 01 44 87 60 30 - jdlevy@harrisinteractive.fr