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Copyrights & Tech Giants : quelles attentes en Europe ?

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Dans le cadre du débat au Parlement Européen sur les droits d’auteurs (notamment sur les plateformes Internet), Harris Interactive s’est intéressé au regard que portent les citoyens de 8 pays européens (France, République Tchèque, Allemagne, Grèce, Italie, Pologne, Roumanie, Espagne) sur ce domaine et ses acteurs.

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Copyrights & Tech Giants : quelles attentes en Europe ?

  1. 1. Jean-Daniel Lévy, Head of the Opinion department of Harris Interactive France Pierre-Hadrien Bartoli, Research Manager - Opinion department of Harris Interactive France Copyrights & Tech giants What are the expectations in Europe? September 2018 for
  2. 2. Summary Survey methodology P.3 Perception of relations between the EU and the tech giants P.4 Focus on the protection and remuneration of creators P.17 Media organisations content P.21
  3. 3. 3 Survey conducted online from the 24th to the 30th of August 2018. European sample of 6 600 people representative of the population aged 18 and over in Czech Republic, France, Germany, Greece, Italy, Poland, Romania and Spain France : sample of 1 000 people representative of the population aged 18 and over Spain, Italy, Germany, Poland, Czech Republic, Romania and Greece : samples of 800 people representative of the population aged 18 and over in each contry Quota method and adjustments applied to: sex, age, socio-professional category / incomes, living area. Survey methodology
  4. 4. Perception of relations between the EU and the tech giants
  5. 5. 50 48 43 40 50 52 57 60 Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries Preserve Do not preserve Views are quite mixed among the different countries on the role of tech giants in Europe 5 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % -
  6. 6. Views on the role of tech giants in Europe, detailed by country 6 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % of « Preserve »- 49 53 48 50 Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries 39 37 34 29 53 53 49 39 45 39 41 34 Czech Republic France Germany Greece
  7. 7. Views on the role of tech giants in Europe, detailed by country 7 Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …? - To all, in % of « Preserve »- 48 46 38 37 64 63 57 54 62 58 54 57 47 43 36 40 Reliable information in European countries The sovereignty and independence of European countries The fair remuneration of artists in European countries Data privacy and protection for citizens of European countries Italy Poland Romania Spain
  8. 8. Perception of the power balance between EU and tech giants by the population 8 In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon? 67% US tech giants 33% European Union - To all, in % -
  9. 9. Perception of the power of tech giants by country 9 In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon? - To all, in % « US tech giants » - 626465666767 7778 67% US tech giants Italy PolandRomania SpainGreece Czech Republic France Germany
  10. 10. 66 34 Perception of the power balance between EU and tech giants in each country 10 In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon? US tech giantsEuropean Union - To all, in % - 65 35 62 38 77 23 78 22 64 36 67 33 67 33 Czech Republic France Germany Greece Italy Poland Romania Spain
  11. 11. Tech Giants are generally perceived as being a potential risk for the functioning of European democracies 11 Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper functioning of democracy in Europe? 61% Compromise 39% Does not compromise - To all, in % -
  12. 12. Feeling that tech giants compromise or not the functioning of democracy in Europe by country 12 47495151 626466 76 Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper functioning of democracy in Europe? - To all, in % of « Compromise » - 61% Compromise France Czech Republic Greece ItalyGermany Romania Spain Poland
  13. 13. 76 24 66 34 64 36 62 38 47 53 51 49 51 49 49 51 Perception of the risk tech giants can possibly pose to the functioning of European democracies in each country 13 Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper functioning of democracy in Europe? ▪ Compromises ▪ Does not compromise - To all, in % - Czech Republic France Germany Greece Italy Poland Romania Spain
  14. 14. A feeling of unfairness dominates concerning the way internet platforms share the revenue generated by their services with artists and content creators whose content appears on their platforms 14 Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their services with artists and content creators whose content appears on their platforms? 66% Not fair 34% Fair - To all, in % -
  15. 15. 15 4647 63666666 72 76 Perception of unfairness regarding the way internet platforms share the revenue generated by their services with artists and content creators, by country Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their services with artists and content creators whose content appears on their platforms? - To all, in % of « Not fair » - 66% Not fair France RomaniaCzech Republic ItalyGermany Spain Greece Poland
  16. 16. 66 34 Perception on the way internet platforms share the revenue generated by their services with artists and content creators, in each country 16 Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their services with artists and content creators whose content appears on their platforms? ▪ Fair ▪ Not fair - To all, in % - 76 24 72 28 63 37 66 34 46 54 47 53 66 34 Czech Republic France Germany Greece Italy Poland Romania Spain
  17. 17. Focus on the protection and the remuneration of creators
  18. 18. 37 50 10 3 Completely in favour Somewhat in favour Somewhat opposed Completely opposed There is a major approval among the different countries about the introduction of rules to guarantee creators’ protection and remuneration 18 Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the distribution of their content on internet platforms (YouTube, Facebook, etc.)? 87% In favour 13% Opposed - To all, in % -
  19. 19. 19 17 25 47 34 42 3141 36 Approval of the protection and remuneration of creators, by country Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the distribution of their content on internet platforms (YouTube, Facebook, etc.)? - To all, in % of « In favour » - 87%In favour 37% Completely in favour 92 91 89 88 88 86 81 69 In favour : Completely in favour : Greece PolandItaly SpainRomania France Germany Czech Republic
  20. 20. 47 39 11 3 41 50 6 3 17 52 24 7 31 58 8 3 25 56 14 5 34 54 8 4 42 46 8 4 36 56 6 2 Attitude on the European Union implementing rules concerning the protection and remuneration of creators, in each country 20 Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the distribution of their content on internet platforms (YouTube, Facebook, etc.)? ▪ Completely in favour ▪ Somewhat in favour - To all, in % - ▪ Somewhat opposed ▪ Completely opposed Czech Republic France Germany Greece Italy Poland Romania Spain
  21. 21. Media organisations content
  22. 22. 32 49 15 4 Yes, definitely Yes, somewhat No, not really No, not at all People mostly think as well that internet platforms should remunerate media organisations when they reuse their content 22 Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos, videos, etc.)? 81% Yes 19% No - To all, in % -
  23. 23. 23 1843 31 2329 41 26 39 81%Yes 32% Yes, definitely 86 86 84 83 81 80 79 66 Yes : Yes, definitely : Reuse of media content by country Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos, videos, etc.)? - To all, in % of « Yes » - Greece GermanyRomania SpainItaly Poland France Czech Republic
  24. 24. 26 60 10 4 18 48 25 9 31 49 15 5 23 58 15 4 41 4312 4 43 3617 4 39 47 12 2 29 54 15 2 Reuse of media content, in each country 24 Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos, videos, etc.)? ▪ Yes, definitely ▪ Yes, somewhat - To all, in % - ▪ No, not really ▪ No, not at all Czech Republic France Germany Greece Italy Poland Romania Spain
  25. 25. Follow the Harris Interactive news on: Contacts www.harris-interactive.com Facebook Twitter LinkedIn About Harris Interactive… Harris Interactive France is a historic player in the research market, proposing innovative, qualitative and quantitative approaches, in France and abroad. proposant des approches innovantes, qualitatives et quantitatives, en France comme à l’international. Driven by the energy of passion, inspired by innovation and convinced that the marked is in full mutation, Harris Interactive supports its clients facing new challenges and re-thinks the research profession with them. Since July 2014, Harris Interactive Europe (uniting Harris Interactive France, Germany and UK) has joined ITWP thus allowing this international group to expand its presence in the research field. Jean-Daniel Lévy Head of the Opinion department of Harris Interactive France 01 44 87 60 30 - jdlevy@harrisinteractive.fr

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