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1. Executive Summary
In groups of 4, Foundation in Natural and Built Environments students who
took the Introduction to Business module were involved in an annual charity
drive. The purpose of this assignment is to raise funds for a charity
organization.This gives us an opportunity to run a business venture and
also to gain experiences about how a business is run throughout a week.
Our team decided to raise funds by selling homemade foods and drinks
made by ourselves and of course to find a sponsor. Our products we
decided on was taufu fah, soya bean, grass jelly, popiah and kacang kuda
(chickpeas). We chose food and beverage as our products because our
products is more unique and students can seldom find them in our
university.
All profits will be donated to the Breast Cancer Welfare Association
(BCWA), a selfhelp support group. Its members comprise of breast cancer
survivors, family members of breast cancer patient, related professionals
and interested persons. The mission of BCWA rests on the philosophy that
a volunteer or a breast cancer survivor uses her experience to help other
women recovering from with breast cancer. We chose this charity
organizations because breast cancer is very commonly known among
Malaysians but not many people actually understands about it.
A total of RM 2594.45 was raised by our team, Girl Power for BCWA.
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2. Objectives
1.1 Breast Cancer Welfare Association (BCWA)
➢ 5th floor, Bangunan Sultan Salahuddin Abdul Aziz Shah, 16 Jalan
Utara, 46200 Petaling Jaya, Selangor, Malaysia
➢ +60 37954 0133
The reason we decided to donate to BCWA is because breast cancer is
very commonly known among Malaysians but not many understand the risk
and the actual reason of the pink ribbons.
The pink ribbon evokes traditional feminine gender roles, caring for other
people, being beautiful, being good, and being cooperative. The pink ribbon
represents fear of breast cancer, hope for the future, and the charitable
goodness of people and businesses who publicly support the breast cancer
movement. It is intended to evoke solidarity with women who currently have
breast cancer. And since we are all girls in this group, why not support
women?
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3. Target Market
● Students
Most students in Taylor’s Lakeside University come early for morning
classes due to the limited parking spaces and do not have time for their
breakfast. Most of them would usually buy some convenient food such as
waffle and snacks from the vending machine. Most stalls in campus sell
foods that are packaged, students can just come and buy it and go for their
class, which is very convenient for them to do so. Judging by the fact that
there are a lot of students would spend their money on luxury stuff such as
Starbucks, Chatime etc., we believe that students in Taylor’s University
have high spending power.
● Friends
We promoted about what we are doing and what we are going to sell on
social medias like Facebook, Instagram and Twitter, our friends would
know about this charity drive and support us. And because it is easier to
communicate with them about our products compare with strangers,
therefore it would also be easier to persuade them to buy our products. The
purpose of our charity drive is to earn profit in order help our charity
organization, so we would emphasize this fact to persuade our friends to
support our charity organization. Most of them have normal spending
power.
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4. Competition Analysis
Our competitors are of course the other groups in our business class that
were also involved in the same charity drive as us, but the two of our main
competitors were:
1) Hazel Ong’s Group
They were also selling homemade popiah like us but with seaweed wrap
like the Hosaka Japanese Snack Food in Sunway Pyramid. Besides that,
they also sold homemade cookies and few sliced fruits.
We were worried that no one would buy our popiahs as we heard quite a
number of customers claiming that the other group’s popiah had seaweed
and our popiah tasted a little too dry and plain.
● Strengths: Wide varieties of food.
● Weaknesses: Nonhalal and this would decrease the amount of
customers they would get.
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2) Khoo Zer Kai’s Group
Pretty sure that this group is the strongest among all and is most of the
other group’s competitor. This group was sponsored by Softsrve ice cream,
one of the most famous sensation in Subang. As you can see from the
picture above, their booth were crowded and people were lining up
throughout the five days of charity drive.
● Strengths: They did not have to walk
around with trays of what they are selling to
ask others if they are interested or not,
instead, people come over and ask if they
are ready to sell.
● Weaknesses: They sell out really fast
and sometimes the voltage needed to freeze
the ice cream in the ice cream machine is
not enough.
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5. Product & Packaging
5.1 Products
The products that our group sold was tau fu fah, soya bean, chickpeas,
popiah and grass jelly. All these products are homemade with fresh
ingredients which would bring back childhood memories.
The actual reason we chose to sell these food is because we think these
are suitable for breakfast and there are no authentic homemade taufoofah,
soya bean, popiah or kacang kuda around campus unlike the powder made
pudding like taufoofah available from SugarKid.
vs
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● Tau Fu Fah (priced RM5 per pack)
It is a homemade taufoo fah sponsor by an aunty in the morning market at
PJS 7 . It is an Asian delicacy made from tofu, a very smooth and soft kind
of pudding, usually served with white sugar and also brown sugar. It can be
eaten warm or chilled. Customers would definitely buy this because this
traditional taufoo fah is rather rare to find in a modern era like nowadays.
● Soya Bean (priced RM5 per bottle)
The aunty also sponsored us the homemade soya bean that we sold. It is a
traditional food uses of soybeans include soy milk, and from the latter tofu
and tofu skin as well. Soybean is good for all of us because it is full of
antioxidants such as vitamin E and B complex, which will help to restore
the radiance of our skin.
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● Chickpeas (priced RM3 per cup)
In malay, it is known as kacang kuda. It has a delicious nutlike taste and a
texture that is buttery, yet somehow starchy and pasty. Eating chickpeas
provides you with a vegetarianfriendly source of protein, Also, it is a rich
source of dietary fiber which will help keep your colon healthy. We serve
these chickpeas fresh and hot from the steamer and that is what makes
customers to keep buying them.
● Popiah (priced RM6 per tray)
It is fresh spring rolls we made ourselves. We serve A vegetable popiah
that full of vegetables such as carrot, cucumber, mengkuang and others.
The popiah skin is a soft, thin paperlike crepe or pancake made from
wheat flour. It was a good choice for our customer as our popiah can take
as lunch and it was a healthy food to choose with as there are many
vegetables inside the popiah.
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● Grass Jelly (priced RM3 per cup)
Grass jelly was also freshly made by
ourselves. It is traditionally made with an
herbal grass jelly, water and simple sugar
syrup. Grass jelly is made from an herbal plant
which have special healthful effect of cooling
the body. The solidified grass jelly can be cut
up and served warm or cold in a syrup.
5.2 Packaging
In order to reduce cost and wastage, we used recycled plastic containers
and plastic bottles to package all of our products. We also used the pink
ribbons that BCWA gave us and stick them on our products as seen in the
picture below.
We decided to use transparent plastic containers instead of paper cups is
because we think that the product itself is the main attraction and eye
catching to most of the people who walk past our booth.
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6. Pricing
The selling price of our products are as follow:
> 2 popiahs for RM6 in a tray, chickpeas RM3 per cup, grass jelly RM3 per
cup, soya bean RM5 per bottle, taufoofah RM5 per container.
For the soya bean and taufu fah, we decided to have a promotion where
you can get 2 taufoofah or 2 soya bean or even one taufoofah and one
soya bean for RM8.
Cost Price Selling Price Units Revenue
Popiah (2 per tray) RM 2.70 RM 6 67 RM 402
Chickpeas RM 1 RM 3 41 RM 123
Soya Bean (sponsored) RM 5 132 RM 660
Taufoofah (sponsored) RM 5 108 RM 540
Cincau RM 0.50 RM 3 20 RM 60
Promotion (sponsored) RM 8 52 RM 208
Total revenue RM 1993
From the table, the cost prices of popiah and chickpeas are RM2.70 and
RM1 respectively. Thus, with the sales prices of RM6 for popiah and RM3
for chickpeas, we are able to generate a revenue that is on average of 2.22
times the cost price of popiah and a 3 times the cost price of chickpeas.
Our taufoofah and soya bean are sponsored by the aunty. Since the aunty
is also selling the taufoofah and soya bean at the market at a price of RM2
per bottle, so we decided to sell it for RM5 per bottle during the charity
drive.
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7. Promotion
● Social Network
A Facebook page was created to show
our group poster, menu and others to the
public before the charity drive. Other than
that, posts were also done on Instagram
to increase publicity. We would always
update our new information through
Facebook and Instagram.
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● Poster
An A3 poster and A4 sized menu was designed by Cynthia Fong using
Adobe Photoshop and printed. This is to allow passersby can have a quick
glance of what we were selling and the price of our food and beverage also
shown in the poster.
With this A3 poster, we hope that they would stop to read and donate. The
quote ‘cancer messed with the wrong girl.’ to help attract everyone’s
attraction.
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8. Sponsors
We have approached a few individuals and corporate for sponsorship as to
support BCWA and our charity drive.
Individuals
1. Audrey Ting and family RM 100
2. Cynthia Fong and family RM 200
Corporate
> WOW Family Karaoke Snooker & Lounge
The reason we approach them for funding our
charity drive is because we know them
personally and they are financially generous.
We contacted the individuals by telephone
calls and face to face meeting, corporate by
sponsorship letter and telephone calls.
In addition, WOW Family Karaoke Snooker
and Lounge is willing to sponsor us an amount of RM 800 in total and
packaging needed for our products such as plastic cups and small plastic
containers. The money was handed to us in cash.
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9. Distribution
The products we sold were homemade popiah, chickpeas, soya bean, and
taufu fah. We had to wake up early in the morning during the charity drive
to prepare and finish the popiah and chickpeas before 8am because they
have to be freshlymade. After finishing our popiah and chickpeas, we will
have to drive to Cynthia’s house to get the taufoofah and soya bean.
Customers can order our product online as we did promote our products on
social media such as Instagram and Facebook. We also started selling our
products a few days before the charity drive at the open space outside the
library.
During the week of charity drive, customers came to our stall just in front of
the Student Life Centre to buy our homemade food or to make a donation.
Customers do not have to wait for our products as we already packaged
and prepared them nicely and it is just a fivesecondsmatter to put it in a
plastic bag for the customers. We also walked around the campus to ask
for donation and sell our products during lunch hours at studios and in front
of lecture halls for students’ or lecturers’ conveniences.
10. Green Measures
As all of our products are food and beverage, relatively few environmental
waste is produced. Only for the recycled plastic packaging for our products,
everything else is environmentallyfriendly. Other than that, we reduced the
carbon footprint by carpooling when we go SS15 to buy our ingredient for
popiah.
Besides that, electricity is only used to power the steamer. The steamer we
had is for the chickpeas, as mentioned before, we serve warm and fresh
chickpeas.
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11. Human Resource Planning
According Lecture 4.1 of our Introduction to Business class, organizing is a
component of the management process would improve productivity and the
communication within a certain group or business becomes more efficient.
Hence, a clear job scope is important to direct and guide each member to
do their respective roles and the workload will be evenly divided.
11.1 Organizational Chart:
➔ Overall management:
Names Roles
Audrey Ting Ming Fang Accountant, Treasurer & Chickpeas
Chow Kah Yien Chief Saleswoman & Popiah
Fong Wen Ying Cynthia Public relations, Social media
Lim Zi Shan Leader, Popiah, Transportation & Saleswoman
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12. Evaluation of Results
At the end of this project, we managed to achieve more than our target
which is more than RM 2500 consisting our sales and donation.
Profit and Loss Statement
RM RM
Revenue
Net Sales 1993
Less: Cost of Good Sold
Popiah 181
Chickpeas 120 (301)
Gross Profit 1692
Add: Sponsor 1100
Donation 76.45 1176.45
Adjusted Gross Profit 2868.45
Less: Operating Expenses
Typhoid Injection (240)
Plastic Trays (28.6)
Chopsticks (5.3)
Total operating expenses (274)
Net Profit 2594.45
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![SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
Assignment: Charity Drive Report
Group members:
Name Student ID
Audrey Ting Ming Fang 0320247
Chow Kah Yien 0320300
Fong Wen Ying Cynthia 0320499
Lim Zi Shan 0320372
Introduction to Business [BUS30104]
Lecturer: Chang Jau Ho
Submission Date: 20th June 2015](https://image.slidesharecdn.com/charitydrivereport-150622122456-lva1-app6892/85/Charity-drivereport-1-320.jpg)
