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Are you planning an event or tweetup? Do you know how to plan and promote virally, leveraging word of mouth? Do you know ho the influencers in your field are? Do you know how to appeal to them? Can you quantify the impact of a successful event on your brand's awareness? Can you measure it against other events? Do you know what it takes to keep the buzz going long after the event is over? Read on to find out...
This report was co-authored by Maria Ogneva from Attensity360 and Gabriel Carrejo from Bonfire Interactive / Silicon Valley Tweetup, and focused on Napa Valley Tweetup as a case study of a successful event.