Branding and color psychology Session 5

1. Prepared and presented by:
Assmaa Khaled
Heba T’Allah Waleed
MSTC 1
Branding
&
Color Psychology
Session Five

2. MSTC 2
AGENDA:
• Branding.
• Fonts.
• What is color?
• Types of colors.
• The meaning of the colors.
• How to define your brand?
• Objectives that a good brand will achieve.

3. MSTC 3
“
”

4. MSTC 4

5. MSTC 5
Fonts

6. What ?
MSTC 6

7. MSTC 7

8. MSTC 8

9. MSTC 9

10. MSTC 10
+ =

11. MSTC 11
+ =

12. MSTC 12
TYPES OF
COLORS
COOLWARM

13. MSTC 13
WARM
RED YELLOW
ORANGE

14. MSTC 14
COOL
BLUE PURPLE
GREEN

15. MSTC 15
Colors
meaning

16. “ Colors follow
the changes of the emotions.”
- Pablo Picasso
MSTC 16

17. RED
• Energy
• Passion
• Anger
MSTC 17

18. Green
• Nature
• Peaceful
• Possessiveness
MSTC 18

19. Blue
• Trust
• Peace
• Loyalty
• Frigidity
MSTC 19

20. Cyan
• Communication
• Clarity of mind
• Impractical
MSTC 20

21. Magenta
• Universal harmony
• Emotional balance
• Encouraging
MSTC 21

22. Yellow
• Optimistic
• Impatience
• Jealous
MSTC 22

23. Black
• Secretive
• Mystery
• Elegance
MSTC 23

24. White
• Pure
• Perfection
• Innocence
MSTC 24

25. MSTC 25
Silver
• Emotional
• Sensitive
• Fluid
MSTC 25

26. GOLD
• Success
• Quality
• Prestige
MSTC 26

27. Orange
• Social communication
• Optimism
• Confidence
• Friendly
MSTC 27

28. Indigo
• Idealism
• Wise
• Addictive
MSTC 28

29. Violet
• Imagination
• Creative
• Impractical
MSTC 29

30. Pink
• Love
• Girlish
• Silly
• Immature
MSTC 30

31. Brown
• Friendly
• Serious
• Security
• Comfort
MSTC 31

32. Grey
• Compromise
• Unemotional
• Balance
• Neutral
MSTC 32

33. Colors
MSTC 33

34. MSTC 34
How to define your brand?

35. 1. Products and Services
MSTC 35

36. 2. Define Your…
MSTC 36
Mission
Core
Value Vision

37. MSTC 37

38. 3. Company Specialization
MSTC 38

39. 4. Who is your..
MSTC 39

40. MSTC 40

41. 5. Slogan
MSTC 41

42. 6. Personality for your company
MSTC 42

43. Objectives
a good
brand will achieve
MSTC 43

44. MSTC 44
1. Delivers the message clearly

45. MSTC 45

46. 2. Confirms your credibility
MSTC 46

47. MSTC 47
3. Connect Emotionally

48. MSTC 48

49. MSTC 49
4. Motivates the buyer

50. MSTC 505. User loyalty

51. MSTC 51
SUMMARY

52. MSTC 52
QUESTIONS

53. MSTC 53
THANK
YOU

54. MSTC 54
Contacts
www.facebook.com/heba.t.waleed
Assmaa-Khaled-FCI@hotmail.com
Heba T’Allah Waleed
Hebatallahwaleed@outlook.com
Assmaa Khaled
Assmaa Khaled

55. MSTC 55
MSTC Contacts
facebook.com/CairoTC
facebook.com/groups/MSTCCU15Family/
twitter.com/MSTCCU
Instagram.com/MSTCCU