This document discusses the use of artificial intelligence and chatbots in marketing. It outlines how chatbots can transform traditional sales and marketing funnels by allowing direct two-way conversations with customers. Examples are given of clothing and automotive brands using chatbots for personalized customer assistance and targeted campaigns. Statistics show growing markets for chatbots and their benefits across industries like e-commerce, insurance, and healthcare. The future potential of major companies developing chatbot technologies is also mentioned.

1. ARTIFICIAL
INTELLIGENCE(AI)
IN
MARKETING

2. 1
• THE JOURNEY OF ONLINE MARKETING
2
• FUNNEL TRANSFORMATION
3
• WHY CONSUMER MESSAGING IS SO ATTRACTIVE?
4
• STASTICS
5
• FUTURE ASPECTS OF CHATBOTS
FLOW OF PRESENTATION

4. Traditional Sales & Marketing Funnel
Land on
website
Become lead in
CRM
Get Follow Up E-
Mail
Fill out form
Get 2nd Follow Up E-
Mail
Get Another Follow Up E-
Mail
Are You Qualified
Schedule A call
Talk to someone
(may be)

5. Solution to Talk directly to your audience
and convert them into paying
customers

6. Hi
Hi
Messenger bots allow you to have a two way
conversation with your audience regularly and
give you detailed data to re target with unique and dynamic
marketing constantly

7. Artificial Intelligence Integrated
Sales & Marketing Funnel

8. THINKBeyond
The app!

9.  Spring, a clothing brand for example are using chatbots
to communicate with their customers conversationally,
 As well as being a personal shopping assistant
 Offers a more personalized approach to marketing and
brands can provide new promotional opportunities to
customers
 Every conversation is logged, which will help marketers
shape and build targeted campaigns.
E-COMMERCE SECTOR

10.  This bot is called HondasFromHome.com.
 In the first two weeks of a soft launch, more than
200 people stayed in Facebook
 They used to search vehicle inventory, schedule
test drives, schedule service appointments, get
information for credit approval, and request to
chat live with a person.
 All of this was being done with a bot — they never
had to leave Facebook!
AUTOMOBILE SECTOR

11. 149.3
197
352.9
0.
50.
100.
150.
200.
250.
300.
350.
400.
2016 2017* 2021*
AppDownloadinBillons
Number of mobile app downloads worldwide in 2016, 2017 and
2021 (in billions)
Source@Statista

12. 113
525.4
994.5
0
200
400
600
800
1000
1200
2015 2017 2024*
MARKETREVENUEINMILLIONU.S.DOLLARS
Size of Chatbot market Worldwide in 2015, 2017 and 2024 (in
billions U.S. Dollars)
Source@Statista

13. 90%
85%
80%
70%
58%
42%
30%
28%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
E-commerce Insurance Healtcare Retail Hospitality Logistics Recuritment Technology Other
INDUSTRIES THAT WILL BENEFIT MOST FROM THE CHAT BOTS
Source@Statista

14. • 57% of consumers are interested in chatbots for their instantaneity. (HubSpot, 2017)
• 55% of consumers are interested in interacting with a business using messaging apps
to solve a problem. (HubSpot, 2017)
Consumer Engagement
• Chatbots are expected to save banks between $0.50 and $0.70 per interaction. (Foye,
2017)
• Chatbots could save businesses up to £6 billion per year cross industries. (Foye, 2017)
Business Profitability
• Between 2016 and 2021, we expect the chatbot marketing to grow at a compound
rate of 35.2%. (Markets and markets, 2017)
• By 2020, over 80% of businesses are expected to have some sort of chatbot
automation implemented (Business Insider, 2016)
Chatbot Industry Landscape

15. Amazon Alexa
Apple SIRI
BIG BRANDS COMING UP WITH……..

16. FUTURE ASPECTS OF CHATBOT