7. Who are we?
• We are colorful
• We are fun
• We are trustworthy
• We are safe
• We are Popper’s
8. What makes us so fun?
Popper’s signature “pop” comes from a chewy
core of pure potassium, giving our peanuts a
delightful chemical reaction whenever it comes
in contact with water.
Fun for kids
Cheap for business
9. Who would want to use PPP?
• Business owners who want to surprise their
consumers while still going by the book
• Anyone who is shipping to families with children
10. Introducing John Keith
John Keith is in his late forties, and
early fifties. He has a lovely wife,
and two darling daughters. He
runs a shipping company and has
to save money to send his
children to college; however he
does not want to hurt his
consumers by decreasing the
packing peanut to package ratio.
11. Introducing James Smith
This lively young boy has only two
things on his mind: fun and joy.
What happens when he gets a new
toy? He breaks it in a few seconds.
Which is why his mother needs
Popper’s Peanuts, that look almost
identical to real peanuts, so when
little James tries to eat them, the
potassium core will react to the
water in his saliva and create a
delightful reaction!
12. Our colors
• We keep things
casual and easy,
reflecting upon
our product:
casually used and
easily made
13. The P
• Our P comes from great grandpappy’s name, Popper, and Packing Peanuts
• Since the logo is mainly one solid color, don’t
set it too large as it will look terrible
• Keep 1/3’’ margin around the logo
•Only use black or blue when associating with
formal business dealings
14. Tekton Pro
• We use Tekton Pro for our more stylistic projects.
– Usually in blue, but red and purple are okay as well
– Yellow and green are too bright for white backgrounds
• We use boring old Times New Roman in black for formal
dealings
– “No reason to fix what ain’t broke” - Grandpappy Popper
15. Gist of it
• Simple
• Fun
• Exciting
• Cheap
• Relatively safe
