This was a project for my Brand Identity class at Nuova Accademia di Belle Arti in Milan, Italy. The only requirement was to create a summer line for Tic Tac. This presentation was created by my partner Defne Toros (Art Institute of Chicago) and I.

1. POP IT
SUMMER 2015 NEW TIC TAC LINE

2. Group // Allison Donahue and Defne Toros
Project // Tic Tac Summer Brand
Class // Brand Identity
Term // Spring 2015
Professor // Alessandro Baici

3. POP IT 3
CONCEPT
We do not like the shape of the Tic Tac container.
Summer is a fun, relaxing, refreshing time.
The square shape of the current container does
not portray those qualities.
We need something more fresh and summerlike.
We want our flavors to make you think you’re in
paradise, whatever your perception of paradise is.

4. IDEA
POP IT 4
We want our Tic Tac container to portray the world-wide
image of the popsicle.
Not only will the container be more interactive, but more
organic and fun.
Tic Tac is already a popular brand, but the refreshed
image will attract the younger crowd even more.
There’s always the possibility of adding the popsicle stick
to the container for display and packaging purposes.

5. paradise
popsicle
refreshing
bliss
MOODBOARD
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6. POP IT!
it’s summertime
NAMING AND VISUAL
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7. POP IT!
it’s summertime
REASON FOR NAME
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There are a couple of different meanings behind our summer brand name.
We shortened popsicle, so it’s sort of a play on words.
We also thought about the action of “popping the tic tac into your mouth.”
We also encourage you to be active during the summer by “popping your body” while working out.

8. FLAVORS
lemon lime
zingy orange
mint breeze
berry paradise
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9. CONTAINER DESIGN 1
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10. CONTAINER DESIGN 2
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With the stick, the tic tac container would sit in the packaging like this so the customer can pick it up by the stick.

11. POP IT 11
Packaging ideas version 1
BASIC PACKAGING IDEA

12. mint breeze
POP IT 12
Pop It!
It’s Summertime
berry paradise
Pop It!
It’s Summertime
berry paradise
Pop It!
It’s Summertime
lemon lime
Pop It!
It’s Summertime
Packaging ideas version 1 with transparency and on the actual container.
PACKAGING IDEA 1

13. POP IT 13
Pop It!
It’s Summertime
lemon lime
Pop It!
It’s SummertimePop It!
It’s Summertime
berry paradisezingy orange
PACKAGING IDEA 2
Packaging ideas version 2 with a transparent fruit

14. POP IT 14
Pop It!
It’s Summertime
zingy orange lemon lime
It’s SummertimePop It! Pop It!
It’s Summertime
berry paradise
PACKAGING IDEA 3
Packaging ideas version 2 with a transparent popsicle

15. POP IT 15
Pop It!
It’s Summertime
zingy orangelemon lime
It’s SummertimePop It!
berry paradise
Pop It!
It’s Summertime
PACKAGING IDEA 4
Packaging ideas version 2 with a transparent popsicle and popsicle stick

16. POP IT 16
It’s SummertimePop It!
Pop It!
zingy orangelemon lime
Pop It!
berry paradise
Pop It!
Summer 2015 Edition
N
ew
ADVERTISING

17. POP IT 17
It’s SummertimePop It!N
ew
Pop It!
zingy orangelemon lime
Pop It!
berry paradise
Pop It!
cool down with Tic Tac
ADVERTISING