Study on consumer behaviour

1. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
A STUDY ON CONSUMER PERCEPTION TOWARDs the DIGITALIZATION OF
FINANCIAL SERVICES
NAME–SATYASWARUPMISHRA
IndustryGuideName–Mr. SHIDHANTASEKHARMAHUNTA

2. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
INTRODUCTION
The financial services industry is witnessing a revolutionary change towards digitization in an era
dominated by technology innovation. My internship was focused on carrying out a thorough
investigation of consumer attitudes in view of this transformation. This study explores the area of
financial service digitalization and reveals the complex interaction between consumers and the
changing face of modern finance. This research contributes to a thorough understanding of the
continuing developments and problems within the financial industry's digital transformation
through a rigorous investigation of consumer attitudes, interests, and concerns.

3. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
INTERNSHIP ORGANIZATION
UCO Bank, established in 1943, is a prominent public sector bank headquartered in Kolkata,
India. The bank has a long history and has continually contributed significantly to India's financial
system. UCO Bank offers a wide range of financial services through its extensive network of
branches and offices, both locally and abroad. UCO Bank is committed to providing solutions that
cover retail banking, corporate banking, digital services, wealth management, and more to a wide
range of customers. The bank has been a leader in implementing contemporary technologies to
improve operational effectiveness and client experience, demonstrating its commitment to
keeping up with changing market trends. Due to its long history and dedication to quality, UCO
Bank has become a key player in the Indian banking industry.

4. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Objective of the Study
• To study the consumer attitude toward digitalized financial services
• To know consumer acceptance of digitalized financial services.
• To know consumer engagement and satisfaction with the digitalization of
financial services.

5. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Research Methodology
This study on consumers’ perceptions of the digitization of financial services included.
• Structured questionnaires that were created and distributed.
• A sample size of 100 people as part of its research methodology.
• Purposive sampling was used to choose a representative sample of each
demographic group.
• descriptive analysis, was performed on the data to identify trends and patterns in
attitudes among consumers.

6. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Results & Findings
• Participants, especially those in the above 18 and below 50 age range,
show a great interest in digital services.
• Respondents above the age of 50, Few of them prefer traditional
banking systems and others are slowly adopting digital services.
• Convenience and accessibility are the two major factors for consumers
to adopt digital financial services.
• Security and privacy issues emerged as significant roadblocks

7. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Conclusion
• The fact that digital transformation in banking is a process not an end goal.
• Accessibility, Speed, and efficiency is the key factor for people to adopt digital
services.
• Security risks and improper knowledge of the technology are the major
problems.
• Proper knowledge can make digital services more fruitful for every age group.

8. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Learnings at the Organization
• The quicker you embrace change, the better your chances of thriving
within it.
• Within the company, customers are in charge, and adjustments are
made in response to their complaints.

9. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
suggestions
• Quick resolution and action for cyber fraud would create more faith in
digital banking transactions.
• Better customer service and reduced errors or issues from the Bank's
side during transactions

10. AMITY GLOBAL
BUSINESS SCHOOL Bhubaneswar
Thank you