1. Ashok Patel
(281)793-4760 | amp471@gmail.com
Objective
I am seeking a product marketing manager role with a company where I can use my experience,
leadership, communication skills, and education to help the company meet and exceed its
business goals.
Relevant Experience
PRODUCT MARKETING MANAGER|HEWLETT PACKARDENTERPRISE |DEC 2015 -PRESENT
· Productmanager forthe HPE Apollo 6000Server withintheHPC portfolio
· Development of value proposition and positioning for HPCApollo servers
· Establish marketing strategies and execute plans with accountand regional sales teams. Developed
impactful sales tools that drive revenue and gross margin goals of HPC Apollo 6000 servers
· Initiated and executed breakthrough cross-functionalstrategies that increased revenue and market
share
· Design and drive the future HPC product vision based on customer needs, internal products and
services
· Established key ecosystem partnership for high speed interconnects, accelerators and options that
drove technical and business objectives
· Lead cross-organizational teams in the development and execution of marketing long-term strategies
and plans
SR. PRODUCT MARKETINGMANAGER|HEWLETT PACKARDENTERPRISE|NOV 2010 – NOV 2015
· Managed HPE Smart Array and SAS HBA controllers, PCIe implementation across entire ProLiant line
· SCSITradeAssociation – represented HPE to define new enterprise class technology such as 12 Gb/s
SAS. As a STA member, initiated and lead the SCSI Express as a project and ran subcommittee to deliver
marketing collateral
· Responsible foroutbound marketing activities for HPE Smart Array and HBA controllers, Secure
Encryption,Smart Cache and HPE Smart Storage Administrator. Storage product offering coverthe
entire ProLiant portfolio
o Develop product positioning and messaging to differentiate the products from competitors
o ProductLaunch and sales enablement by providing value proposition of the products, white
papers, QuickSpecs, and sales training
o Develop product collateralincluding literature, pricing, competitiveanalysis, and sales
presentation materials to support regional product managers and the sales team
o Develop pricing strategies to assure competitiveness, desired market share, sales growth,and
gross margin objectives
 Performmarket intelligence, research to identify customers’ needs and propose new product
opportunities
 Gather field input from customers and sales channel relating to new product needs and support
materials for existing products
 Take a leadership role in the planning fordesign and implementation of a product selection

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 Create and manage MRDs, product definition, PORs,competitive analysis, volume forecasting,
quarterly business review,present roadmaps, customer briefing, pricing and gross margin analysis
 Create long-term next generation product strategy to drive demand for ISS Storage
 Manage and present product content, messaging and logistics of tradeshow events
SYSTEM ENGINEER |HEWLETT PACKARD |APR2007 – NOV 2010
 Broadened responsibility in test qualification team that included technical lead and program manager
for storage centric products
 Define test procedures and test plan to assure appropriate quality forstorage projects based on new
features, functionality,and hardware changes
 Coordinate test efforts with outsource companies from test planning to execution to issue
identification and resolution
 Projectsinclude – blades, servers, storage, and various OS including VMware
 Increase efficiency intesting to meet product schedule withoutsacrificing quality
 Communicate and assist developers with issues identified during testing phase forfailure analysis
 Provideguidance, training and mentoring to further develop test team
 Managed resources, risks and schedule for projects
SYSTEMS ENGINEER |HEWLETT PACKARD|MAY2000 – MAR2007
 Tested Intel and AMD based servers within multiple networking OS environments (Windows 2000,
Windows 2003, Red Hat Linux, SLES, and VMware ESX) utilizing multiple topologies and environments
 Duties involveserver integration testing utilizing fibre channel, Smart Array and, network controllers
 Focus on load balancing, configuration, identification of bottlenecks, clustering, and forcingstress
loads on servers and external storage enclosures
 Identify key issues with the product, software, and any abnormality in server and storage functionality
that impacted product quality
MANUFACTURING PRODUCT ENGINEER|COMPAQCOMPUTERCORP|FEB1994– APR 2000
 Provideproduct engineering support fordesktop products on the manufacturing lines. Address FPF
(first pass fallout)alarms on real time basis, FPIA(final product integrity audit) failures as required,
release engineering memos and launch purges
 Providetechnical support to the manufacturing when process of functionalproblems arises
 Capture and analyze the root cause forfailed sub-assemblies on products and trackinconsistencies
 Expanded role between Nov 1998 – April 2000 to improve factory production output as a
manufacturingprocessengineer
o Altered manufacturing processes for the desktops, portables and server platforms by optimizing
and reconfiguring production line to increase production and quality
o Provideline support, cycletime and quality monitoring and making improvements. Coordinate
with methods team to develop procedures for alternative manufacturing techniques in order to
reduce fallout and improve throughput
Education
BACHELOROFSCIENCE |DECEMBER1993 |UNIVERSITYOFHOUSTON
· Major: ElectricalEngineering