2. Sales Management
Vice President of Sales - reported to the President and Founder
Advised the President on all matters including strategic direction, sales,
marketing, product development, operations and finances Strategically
managed all accounts: CableLabs, Comcast, Cablevision, Cox, Charter,
Echostar, Motorola, Cisco Systems, Arris, Broadcom, ST Micro, Texas
Instruments, Intel, Echostar
In first three months advised President to abandon $1MM R&D investment
in general test market and focus on DOCSIS product portfolio because
DAQTron did not have the resources to effectively pursue
Responsible for $7MM in sales at 15% net profit margin in first year and
achieving 40% year over year growth
Managed worldwide channel sales partners in Europe and Asia
Orchestrated the worldwide launch of the DP-360 DOCSIS 3.0 Protocol
Analyzer, created go-to-market strategy/marketing collateral
Worked closely with the executive management team to sell the company
to Averna and transition the product portfolio and sales process to the
new organization
3. DAQTron Executive Management Team
From left to right , restaurant in Montreal, CA
Joseph Kovac – VP of Marketing, Bob Sandage-President/Founder, Fred Wetzel-VP of Sales
5. Products
Jupiter System
DOCSIS 3.0 cable modem testing
DP-360 DOCSIS 3.0
Protocol Analyzer
Digital Video Broadcast
Generation and Analysis Platform
6. Sales Management
Director of Sales - reported to Averna VP of sales
Averna purchased DAQTron in 2009
Led six month initiative to integrate DAQTron into Averna which
included transitioning some of my previous responsibilities to
other folks on the Averna sales team
Achieved $5.5MM in sales with the new Averna product portfolio
despite having four different assignments after the acquisition
Developed and managed the East Coast region and local partner
relationships
