campaign based presentation

1. PRESENTATION ON
MISS CALL ALERT CAMPAIGN

2. BRIEF
¢ Miss call campaign for western region
¢ Demographic segmentation: Youth Age 16-25 years
¢ Targeted areas: Western region of Nepal

3. OBJECTIVE
¢ To generate the awareness among the consumer for the use of miss call alert service
provided by smart cell
¢ Campaign need to be base on radio spot, Paper ad and Flyers

4. COMMUNICATION STRATEGY

5. ¢ Since the target audience for the service is youth, tone for the communication need to be
trendy, fashionable, ready for change or accept the change.

6. CREATIVE RENDITION

7. ¢ It should be personal and trendy enough to connect with the teenagers and young adults.
¢ There are several categories in which teenagers’ lives revolve around such as, friends, family,
pets, personal (internet/fb/social media),school and so on.
¢ To relate with the service we are using the concept of “the importance of missing things we
love dearly.

8. KEY LINE

9. RADIO SPOT

10. ART WORK

11. OPTION 1

12. Paper release series 4

13. Paper release series 2

14. Paper release series !1

15. Paper release series 3

16. OPTION 2

17. Paper release series 1

18. Paper release series 1

19. Paper release series 1

20. FLYER

21. Flyer inside

22. Flyer inside

23. THANK YOU