Agricultural, Allied Products, Agro Processed Products, its status in Indian Market. Emerging Issues in the business Agriculture Produces. Agriculture Marketing: Concept, Definition, Scope and Objectives, Upcoming Practices in Agriculture Marketing. Agribusiness-Emerging Branches, Non Conventional Forms of Agribusiness, Retailing & Merchandising of Agri Produces, Export Potential for farm products-Supporting Services. Role of Agencies for promotion of Exports of Agri Products, Role of Agencies for marketing of Agri Products, Standards of Agriculture Produces, Organized Retailing in Agri Inputs and Outputs. Marketing Mix of Agriculture Products, Role of Information and Communication Technology in Agriculture Marketing.

1. AGRICULTURAL AND
ALLIED PRODUCTS
(UNIT-1/1)

2. COVERAGE
CONCEPT OF PRODUCT
CLASSIFICATION OF PRODUCTS
BROAD CLASSIFICATION OF AGRICULTURE
SECTOR PRODUCTS
AGRICULTURAL PRODUCTS
AGRICULTURE ALLIED PRODUCTS

3. CONCEPT OF PRODUCT
ECONOMISTS’ VIEW
ANYTHING HAVING UTILITY IS CALLED A
PRODUCT
MARKETING MANAGEMENT POINT OF VIEW
ANYTHING THAT IS OFFERED FOR
ATTENTION, ACQUISITION AND USE OR
CONSUMPTION IS CALLED PRODUCT

4. CLASSIFICATION OF
PRODUCTS
TANGIBILE / INTANGIBLE
DURABLE / NONDURABLE
PERISHABLE / NONPERISHABLE
CONVENIENCE / SHOPPING /
SPECIALITY
CONSUMER / INDUSTRIAL

5. NONDURABLE PRODUCTS
TANGIBLE GOODS WHICH
NORMALLY ARE CONSUMED
IN ONE OR A FEW USES

6. DURABLE PRODUCTS
TANGIBLE GOODS WHICH
NORMALLY SURVIVE
MANY USES

7. SERVICES / INTANGIBLE
ACTIVITIES , BENEFITS,
OR SATISFACTION WHICH
ARE OFFERED FOR SALE

8. CONVENIENT PRODUCTS
GOODS WHICH CUSTOMERS
USUALLY PURCHASE
FREQUENTLY, IMMEDIATELY
AND WITH MINIMUM OF
EFFORTS IN COMPARISON
AND BUYING

9. SHOPPING PRODUCTS
GOODS WHICH CUSTOMERS,
IN THE PROCESS OF
SELECTION AND PURCHASE,
CHARACTERISTICALLY
COMPARE ON SUCH BASES AS
SUITABILITY, QUALITY, PRICE
AND STYLE

10. SPECIALITY PRODUCTS
GOODS WITH UNIQUE
CHARACTERISTICS AND/OR
BRAND IDENTIFICATION FOR
WHICH A SIGNIFICANT GROUP
OF BUYERS ARE HABITUALLY
WILLING TO MAKE A SPECIAL
PURCHASING EFFORT

11. BROAD CLASSIFICATION OF
AGRICULTURE SECTOR
PRODUCTS
AGRICULTURAL PRODUCTS
AGRICULTURE ALLIED PRODUCTS
AGRO-PROCESSED PRODUCTS

12. AGRICULTURAL
PRODUCTS
GOODS PRODUCED
THROUGH FARMING /
AGRICULTURE

13. AGRICULTURE ALLIED
PRODUCTS
GOODS WHICH ARE EITHER
DEPENDANT ON
AGRICULTURE OR ARE BY-
PRODUCTS OF
AGRICULTURE

14. AGRO PROCESSED
PRODUCTS
GOODS MANUFACTURED
BY USING RAW MATERIALS
FROM AGRICULTURE OR
ARE PROCESSED
AGRICULTURE GOODS

15. AGRICULTURAL PRODUCTS
CEREALS (ALL TYPES)
FRUITS (ALL TYPES)
VEGETABLES (ALL TYPES)
GREEN FODDER
FLOWERS – FLORA AND FAUNA
SPICES (ALL TYPES)
PLANTS WITH MEDICINAL VALUES
HERBAL TOXICANTS (TOBACO ETC.)

16. AGRICULTURAL PRODUCTS
INDUSTRY RAW LIKE SUGAR CANES,
RUBBER, GUMS
TEA AND COFFEE
BAMBOO AND CANES
FOREST
FOREST WOOD
SEEDS
COTTON AND JUTES

17. AGRICULTURE ALLIED PRODUCTS
CATTLE
PIGS
POULTRY
FISHES
GOATS
OTHER ANIMALS AND BIRDS
DRY FODDER
FIRE WOODS
AGRI INPUTS

18. SUMMING UP