this is a company related information.

1. type private
Industry FMCG (Fast-moving consumer goods)
Founded 28 August 1898
Founder Donald M. Kendall, Herman Lay, Caleb Bradham
Headquarters Purchase, New York, United States
Key people INDRA NOOYI
Services Equipment , customer order placement
Owner PEPSIco
Number of
employees
263,000
Slogan here, it's Pepsi , PEPSI OH YES ABHI!
website www.pepsicoindia.co.in
Introduction of PEPSICO

2. market strategies of PEPSI
1. Extremely high visibility: enormous resources allocated for advertising
2. Positioned as a product or the youth: targets “Generation next”
3. Organize big events
4. TV adds
5. Give PEPSI T-shirt
6. YOUTUBE advertisement
7. Tags of facebook #LiveForNow, #summerpic, #NOW
8. Tags of twitter #meetbyonce
9. Facebook page = https://www.facebook.com/pepsi/
10. Twitter page = https://www.twitter.com/pepsi/
11. Provide festival discount
12. Do advertisement in big event like
1. Pepsi IPL
2. Sports event

3. year Success of pepsi
1970 PepsiCo moves from New York City to its new world headquarters in
Purchase
1973 Foods International, later called PepsiCo Foods International (PFI) and
subsequently named Frito-Lay International, is established to market
snack foods around the world.
1998 PepsiCo acquires Tropicana Products from Seagram Company Ltd., the
biggest acquisition ever undertaken by PepsiCo.
2002 Quaker Oatmeal celebrates the 125th anniversary of the nation's
number-one choice for a nutritious, hot breakfast cereal.
2008 PepsiCo announces plans to invest US $1 billion in China over the next
four years as part of the strategy to expand in emerging markets and
broaden the portfolio of locally relevant products
2015 PepsiCo celebrates its 50th anniversary as a combined food and
beverage company.

4. PEPSI CLLABORATES

5. Thank you