4. Persona - Daniel
Daniel is 30 years old and owns a bakery
shop. His bakery is famous for its
chocolate chip cookies. He always get
calls from his customers who want to
order his cookies and have them
delivered. However, he is not able to
both run the shop and go out to make
deliveries throughout the day.
5. Persona - Michelle
Michelle is a 26 year old investment
banker. She is constantly sitting in
Zoom meetings throughout her
work day. In addition, she usually
does not like to cook. Due to this,
she is unable to go out to get food or
make food for herself. She wants to
be able to promptly attend her
meetings without having to starve
all day.
10. June 2015
Expands
outside the
US to
Toronto
May 2019
Operating in
4000 cities and
340,000 stores
across US and
Canada
Jan 2020
Become the
largest food
delivery
service in the
US
Today
Worth
about 42
billion
dollars
12. Competition
DoorDash GrubHub Uber Eats
Delivery Fee
(bigger fee for larger
distances)
$1.99 - $5.99 $2.50 - $7.50 $0.49 - $4.99
Service Fee 10 - 11% None 15% of the total order,
$2.50 minimum, up to
$4.50
Subscription Service ✅ ✅ ✅
Availability Over 4000 cities in
US, P. Rico, Canada,
Australia
Over 4000 cities in US
and London
Over 750 cities across
all 6 inhabited
continents