Submit Search
Upload
Creating and Capturing Customer Value
•
Download as PPTX, PDF
•
3 likes
•
234 views
A
Asfand Yar
Follow
Marketing in Business Creating and Capturing Customer Values
Read less
Read more
Marketing
Report
Share
Report
Share
1 of 37
Download now
Recommended
Chapter 1-creating-and-capturing-customer-value
Chapter 1-creating-and-capturing-customer-value
http://www.trendenews.com/
Chapter 2
Chapter 2
RizzaMaeOrdanza
MARKETING
MARKETING
Abhinav Ag
Ch 01-creating-and-capturing-customer-value
Ch 01-creating-and-capturing-customer-value
Nazmul Hasan Mahmud
A kotler ch 01 05
A kotler ch 01 05
Akash Maurya
Chapter-1 Marketing: Creating and Capturing Customer Value
Chapter-1 Marketing: Creating and Capturing Customer Value
Yousif Solangi
Kotler pom13e student_02
Kotler pom13e student_02
MohdAlifHafifi
01
01
Prime University
Recommended
Chapter 1-creating-and-capturing-customer-value
Chapter 1-creating-and-capturing-customer-value
http://www.trendenews.com/
Chapter 2
Chapter 2
RizzaMaeOrdanza
MARKETING
MARKETING
Abhinav Ag
Ch 01-creating-and-capturing-customer-value
Ch 01-creating-and-capturing-customer-value
Nazmul Hasan Mahmud
A kotler ch 01 05
A kotler ch 01 05
Akash Maurya
Chapter-1 Marketing: Creating and Capturing Customer Value
Chapter-1 Marketing: Creating and Capturing Customer Value
Yousif Solangi
Kotler pom13e student_02
Kotler pom13e student_02
MohdAlifHafifi
01
01
Prime University
Defining Marketing for 21st Century / Marketing Management By Kotler Keller
Defining Marketing for 21st Century / Marketing Management By Kotler Keller
Choudhry Asad
Ch 1
Ch 1
Ehab Yousry
Armstrong mai12 inppt_01
Armstrong mai12 inppt_01
Jamie Pleasant
Ch 2
Ch 2
Ehab Yousry
principles of marketing
principles of marketing
Sahil Singla
Chapter 1 somali marketing
Chapter 1 somali marketing
siciid xuseen
Chapter #1
Chapter #1
Mirawati Sahib
Principles of marketing_chapter_2
Principles of marketing_chapter_2
Anis Arafat
principles of marketing Chapter #1
principles of marketing Chapter #1
Absar Shabbir
Principles of marketing
Principles of marketing
Ch Irfan
Kotler pom13e student_01
Kotler pom13e student_01
MohdAlifHafifi
Kotler pom13e instructor_01_-_ge
Kotler pom13e instructor_01_-_ge
Hashim Shiyuti
Kotlermm14ch01
Kotlermm14ch01
Youth for Better Future
Kotlermm14ch05dppt 6
Kotlermm14ch05dppt 6
Youth for Better Future
Kotler mm 14e_09_ippt
Kotler mm 14e_09_ippt
Beulah Heights University
Week 01 marketing creating and capturing customer value
Week 01 marketing creating and capturing customer value
fayyaz ahmed wagho
Kotler mm 14e_02_ippt
Kotler mm 14e_02_ippt
Fahim Muntaha
Kotlermm14ch01dppt 2
Kotlermm14ch01dppt 2
Youth for Better Future
Kotlermm13 chapter 10
Kotlermm13 chapter 10
Youth for Better Future
Chapter2 marketing management
Chapter2 marketing management
umar0007
Marketing ppt principles of marketing by
Marketing ppt principles of marketing by
JihaneJihane10
chapter_1_2.pptxmkikkmklkmmknklkml,pjkmk
chapter_1_2.pptxmkikkmklkmmknklkml,pjkmk
jihanejihane6
More Related Content
What's hot
Defining Marketing for 21st Century / Marketing Management By Kotler Keller
Defining Marketing for 21st Century / Marketing Management By Kotler Keller
Choudhry Asad
Ch 1
Ch 1
Ehab Yousry
Armstrong mai12 inppt_01
Armstrong mai12 inppt_01
Jamie Pleasant
Ch 2
Ch 2
Ehab Yousry
principles of marketing
principles of marketing
Sahil Singla
Chapter 1 somali marketing
Chapter 1 somali marketing
siciid xuseen
Chapter #1
Chapter #1
Mirawati Sahib
Principles of marketing_chapter_2
Principles of marketing_chapter_2
Anis Arafat
principles of marketing Chapter #1
principles of marketing Chapter #1
Absar Shabbir
Principles of marketing
Principles of marketing
Ch Irfan
Kotler pom13e student_01
Kotler pom13e student_01
MohdAlifHafifi
Kotler pom13e instructor_01_-_ge
Kotler pom13e instructor_01_-_ge
Hashim Shiyuti
Kotlermm14ch01
Kotlermm14ch01
Youth for Better Future
Kotlermm14ch05dppt 6
Kotlermm14ch05dppt 6
Youth for Better Future
Kotler mm 14e_09_ippt
Kotler mm 14e_09_ippt
Beulah Heights University
Week 01 marketing creating and capturing customer value
Week 01 marketing creating and capturing customer value
fayyaz ahmed wagho
Kotler mm 14e_02_ippt
Kotler mm 14e_02_ippt
Fahim Muntaha
Kotlermm14ch01dppt 2
Kotlermm14ch01dppt 2
Youth for Better Future
Kotlermm13 chapter 10
Kotlermm13 chapter 10
Youth for Better Future
Chapter2 marketing management
Chapter2 marketing management
umar0007
What's hot
(20)
Defining Marketing for 21st Century / Marketing Management By Kotler Keller
Defining Marketing for 21st Century / Marketing Management By Kotler Keller
Ch 1
Ch 1
Armstrong mai12 inppt_01
Armstrong mai12 inppt_01
Ch 2
Ch 2
principles of marketing
principles of marketing
Chapter 1 somali marketing
Chapter 1 somali marketing
Chapter #1
Chapter #1
Principles of marketing_chapter_2
Principles of marketing_chapter_2
principles of marketing Chapter #1
principles of marketing Chapter #1
Principles of marketing
Principles of marketing
Kotler pom13e student_01
Kotler pom13e student_01
Kotler pom13e instructor_01_-_ge
Kotler pom13e instructor_01_-_ge
Kotlermm14ch01
Kotlermm14ch01
Kotlermm14ch05dppt 6
Kotlermm14ch05dppt 6
Kotler mm 14e_09_ippt
Kotler mm 14e_09_ippt
Week 01 marketing creating and capturing customer value
Week 01 marketing creating and capturing customer value
Kotler mm 14e_02_ippt
Kotler mm 14e_02_ippt
Kotlermm14ch01dppt 2
Kotlermm14ch01dppt 2
Kotlermm13 chapter 10
Kotlermm13 chapter 10
Chapter2 marketing management
Chapter2 marketing management
Similar to Creating and Capturing Customer Value
Marketing ppt principles of marketing by
Marketing ppt principles of marketing by
JihaneJihane10
chapter_1_2.pptxmkikkmklkmmknklkml,pjkmk
chapter_1_2.pptxmkikkmklkmmknklkml,pjkmk
jihanejihane6
Chapter_1_Creating_and_Capturing_Custome.ppt
Chapter_1_Creating_and_Capturing_Custome.ppt
DrMoizAkhtar
Chapter_1_Creating_and_Capturing_Custome.pptx
Chapter_1_Creating_and_Capturing_Custome.pptx
DrMoizAkhtar
Chapter 1
Chapter 1
CherryLynTolentino1
solomon_rprc7_sppt01.ppt
solomon_rprc7_sppt01.ppt
shahzadghafoor4
Chapter 1.ppt
Chapter 1.ppt
FaroqOmar1
Chapter-1-Creating-and-Capturing-Customer-Value.pptx
Chapter-1-Creating-and-Capturing-Customer-Value.pptx
jimmyk12
Principles of Marketing - Chapter 1
Principles of Marketing - Chapter 1
Perkha Khan
Chapter-1.ppt
Chapter-1.ppt
SheenaRCunanan
Principles of marketing_chapter_1
Principles of marketing_chapter_1
Anis Arafat
1_INTRODUCTION TO MKT.ppt
1_INTRODUCTION TO MKT.ppt
DrTrecy1
Kotler pom13e instructor_01
Kotler pom13e instructor_01
Hùssâîn Mîrzã
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Umairahmad154
Marketing
Marketing
AliKazam2
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
MuhammadFarazKhan16
Marketing : Customer Value & Relationships
Marketing : Customer Value & Relationships
LeJag
chapter 1.ppt
chapter 1.ppt
RehmanEmon1
Marketing.chap01ppt
Marketing.chap01ppt
Arooska
PPT_Slides_Lecture1.ppt
PPT_Slides_Lecture1.ppt
NugrohoHardiyanto
Similar to Creating and Capturing Customer Value
(20)
Marketing ppt principles of marketing by
Marketing ppt principles of marketing by
chapter_1_2.pptxmkikkmklkmmknklkml,pjkmk
chapter_1_2.pptxmkikkmklkmmknklkml,pjkmk
Chapter_1_Creating_and_Capturing_Custome.ppt
Chapter_1_Creating_and_Capturing_Custome.ppt
Chapter_1_Creating_and_Capturing_Custome.pptx
Chapter_1_Creating_and_Capturing_Custome.pptx
Chapter 1
Chapter 1
solomon_rprc7_sppt01.ppt
solomon_rprc7_sppt01.ppt
Chapter 1.ppt
Chapter 1.ppt
Chapter-1-Creating-and-Capturing-Customer-Value.pptx
Chapter-1-Creating-and-Capturing-Customer-Value.pptx
Principles of Marketing - Chapter 1
Principles of Marketing - Chapter 1
Chapter-1.ppt
Chapter-1.ppt
Principles of marketing_chapter_1
Principles of marketing_chapter_1
1_INTRODUCTION TO MKT.ppt
1_INTRODUCTION TO MKT.ppt
Kotler pom13e instructor_01
Kotler pom13e instructor_01
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Chapter-1-Creating-and-Capturing-Customer-Value amend 1.ppt
Marketing
Marketing
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
1. Ch # 1, Marketing, Creating and Capturing Customer Value.ppt
Marketing : Customer Value & Relationships
Marketing : Customer Value & Relationships
chapter 1.ppt
chapter 1.ppt
Marketing.chap01ppt
Marketing.chap01ppt
PPT_Slides_Lecture1.ppt
PPT_Slides_Lecture1.ppt
Recently uploaded
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
Searchable Design
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
kiva6
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Demandbase
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
Hugues Rey
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
VWO
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
Juan Pineda
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
Monishka Adhikari
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
mayanksharma0441
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
Juan Pineda
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
CIO Business World
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
lizamodels9
The Impact of Digital Technologies
The Impact of Digital Technologies
bruguardarib
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
Ahrefs
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
soniya singh
Forecast of Content Marketing through AI
Forecast of Content Marketing through AI
Rinky
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Damien ROBERT
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
DEVARAJV16
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project Video
SineadBidwell
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
Higher Education Marketing
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample Genres
Lisa M. Masiello
Recently uploaded
(20)
SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
The Impact of Digital Technologies
The Impact of Digital Technologies
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Forecast of Content Marketing through AI
Forecast of Content Marketing through AI
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project Video
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample Genres
Creating and Capturing Customer Value
1.
1- 1Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Marketing: Creating and Capturing Customer Value
2.
1- 2Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Creating and Capturing Customer Value • What Is Marketing? • Understand the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer Relationships • Capturing Value from Customers • The Changing Marketing Landscape Topic Outline
3.
1- 3Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall What Is Marketing? Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return
4.
1- 4Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall What Is Marketing? The Marketing Process
5.
1- 5Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Understanding the Marketplace and Customer Needs • States of deprivation • Physical—food, clothing, warmth, safety • Social—belonging and affection • Individual—knowledge and self-expression Needs • Form that needs take as they are shaped by culture and individual personalityWants • Wants backed by buying powerDemands Customer Needs, Wants, and Demands
6.
1- 6Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Understanding the Marketplace and Customer Needs • Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want • Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs
7.
1- 7Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Understanding the Marketplace and Customer Needs Customer Value and Satisfaction Expectations Customers • Value and satisfaction Marketers • Set the right level of expectations • Not too high or low
8.
1- 8Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Exchange is the act of obtaining a desired object from someone by offering something in return Understanding the Marketplace and Customer Needs
9.
1- 9Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Understanding the Marketplace and Customer Needs Markets are the set of actual and potential buyers of a product
10.
1- 10Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Marketing management is the art and science of choosing target markets and building profitable relationships with them – What customers will we serve? – How can we best serve these customers?
11.
1- 11Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Market segmentation refers to dividing the markets into segments of customers Target marketing refers to which segments to go after Selecting Customers to Serve
12.
1- 12Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Choosing a Value Proposition Value proposition Set of benefits or values a company promises to deliver to customers to satisfy their needs
13.
1- 13Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Production concept Product concept Selling concept Marketing concept Societal concept Marketing Management Orientations
14.
1- 14Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Production concept is the idea that consumers will favor products that are available or highly affordable Marketing Management Orientations
15.
1- 15Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Product concept is the idea that consumers will favor products that offer the most quality, performance, and features. Organization should therefore devote its energy to making continuous product improvements. Marketing Management Orientations
16.
1- 16Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Selling concept is the idea that consumers will not buy enough of the firm’s products unless it undertakes a large scale selling and promotion effort Marketing Management Orientations
17.
1- 17Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Marketing Management Orientations Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do
18.
1- 18Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy Marketing Management Orientations Societal marketing concept is the idea that a company should make good marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-term interests, and society’s long- run interests
19.
1- 19Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Designing a Customer-Driven Marketing Strategy
20.
1- 20Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall The marketing mix: set of tools (four Ps) the firm uses to implement its marketing strategy. It includes product, price, promotion, and place. Integrated marketing program: comprehensive plan that communicates and delivers the intended value to chosen customers. Preparing an Integrated Marketing Plan and Program
21.
1- 21Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships • The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction Customer Relationship Management (CRM)
22.
1- 22Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships Relationship Building Blocks: Customer Value and Satisfaction Customer- perceived value • The difference between total customer value and total customer cost Customer satisfaction • The extent to which a product’s perceived performance matches a buyer’s expectations
23.
1- 23Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships Customer Relationship Levels and Tools Basic Relationships Full Partnerships
24.
1- 24Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships • Relating with more carefully selected customers uses selective relationship management to target fewer, more profitable customers • Relating more deeply and interactively by incorporating more interactive two way relationships through blogs, Websites, online communities and social networks The Changing Nature of Customer Relationships
25.
1- 25Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships Customer-managed relationships Marketing relationships in which customers, empowered by today’s new digital technologies, interact with companies and with each other to shape their relationships with brands. The Changing Nature of Customer Relationships
26.
1- 26Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Partner relationship management involves working closely with partners in other company departments and outside the company to jointly bring greater value to customers Building Customer Relationships
27.
1- 27Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships • Partners inside the company is every function area interacting with customers – Electronically – Cross-functional teams • Partners outside the company is how marketers connect with their suppliers, channel partners, and competitors by developing partnerships Partner Relationship Management
28.
1- 28Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Building Customer Relationships • Supply chain is a channel that stretches from raw materials to components to final products to final buyers • Supply chain management Partner Relationship Management
29.
1- 29Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Capturing Value from Customers • Customer lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage Creating Customer Loyalty and Retention
30.
1- 30Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Capturing Value from Customers Share of customer is the portion of the customer’s purchasing that a company gets in its product categories Growing Share of Customer
31.
1- 31Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Capturing Value from Customers Customer equity is the total combined customer lifetime values of all of the company’s customers
32.
1- 32Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall Capturing Value from Customers • Right relationships with the right customers involves treating customers as assets that need to be managed and maximized • Different types of customers require different relationship management strategies Building Customer Equity
33.
1- 33Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall The Changing Marketing Landscape Uncertain Economic Environment • New consumer frugality • Marketers focus on value for the customer
34.
1- 34Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall The Changing Marketing Landscape Digital Age • People are connected continuously to people and information worldwide • Marketers have great new tools to communicate with customers • Internet + mobile communication devices creates environment for online marketing
35.
1- 35Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall The Changing Marketing Landscape • Rapid Globalization • Sustainable Marketing • Not-for-Profit Marketing
36.
1- 36Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall So, What Is Marketing? Pulling It All Together
37.
1- 37Copyright ©
2012 Pearson Education, Inc. Publishing as Prentice Hall All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Download now