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Patients, Physicians and Social Media

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A highlight of the consumers' strong relationship with social media and the existence of social media in healthcare communications; especially with the growing presence and engagement of patients and physicians on the different social media channels including Twitter.

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Patients, Physicians and Social Media

  1. 1. Patients, Physicians and Social Media
  2. 2. Innovate Energize GrowCopyrights reserved @ Asentech, LLC. Social Media – Our relationship is only getting stronger Social Media is becoming ever more Mainstream and ever more Ubiquitous – driven by events, technological advancements and basic human desire to express, connect and share Facebook Signs Deals With Media Companies, Celebrities for Facebook Live I've said before that I see video as a mega trend on the same order as mobile, that's why we're going to keep putting video first and making it easier for people to capture and share video in new ways. Mark Zuckerberg during Facebook's fourth-quarter earnings call “ ”
  3. 3. Innovate Energize GrowCopyrights reserved @ Asentech, LLC. We have many online personas, ‘patient’ being an important one from healthcare perspective… sources: 1. Pew Internet Research 2013 2. PWC Social Media Consumer Survey 2012 ” of US adults use the Internet to look up health information1 of social media users are most likely to trust posts by doctors over any other group2 ” The availability of health information combined with social media channels has created a new generation of patients. We call them e- patients. They are empowered. They have a voice in their own care that they never had before. –Dr. Pho, founder of the website KevinMD The Internet is the place where patients go for the pre-visit consultation. And love it or hate it, physicians must figure out how to participate in the online conversation because its use will only continue to grow. -Mark Britton, founder of the online rating site Avvo Over 72% Over 60%
  4. 4. Innovate Energize GrowCopyrights reserved @ Asentech, LLC. …As is that of physicians’… ”of physicians ages 26 – 55 and 65% of physicians ages 56 – 75 are using social media 1 of physicians reported using some form of social media for professional purposes whereas 87% reported using it for personal purposes 2 physicians go online during patient consultations, the most popular content they consume includes drug reference databases, online journals, disease associations, and patient support groups 3 ” Posting links to news articles, journal articles, online resources, and academic meeting proceedings or abstracts is an extremely easy way to keep track of content that interests you. Added bonus – it is also extremely easy to share with others who may also be interested. –Dr. Stiegler, a physician, author, and speaker So why would you want to be involved with social media? because that’s where your patients/ colleagues/ researchers/ journals/ information/ organizations/ conferences are! –Dr. Hausmann, a pediatric and adult Rheumatologist, Boston Children's Hospital 87% 67% sources: 1. CDW 2014 2. Quantia Research 2011 3. The Doctor's Tech Toolbox 2014 More than 2 in 5
  5. 5. Innovate Energize GrowCopyrights reserved @ Asentech, LLC. Be aware, there is an implicit 1-9-90 rule for content creation, curation and consumption sources: 1. Study by the Journal of Medical Research 2012 Trend in Social Media Engagement of physicians used social media on a weekly basis to scan or explore medical information 1 61% ”most major journals and news sources are on social media, and with a simple click of the “follow” button, you can stay in the loop with much less effort. –Dr. Stiegler, a physician, author, and speaker This capacity to share and create exposes us for who we are and what we believe in. Being here is an act of intimacy. Participation is something that many of us just aren’t prepared for. –Dr. Hausmann, a pediatric and adult Rheumatologist, Boston Children's Hospital 6 43 70 FOLLOWERS 10.4K 76 598 583 FOLLOWERS 33.8M Few Create content Much more react by sharing/ commenting But majority only follow and consume content without further online interaction
  6. 6. Innovate Energize GrowCopyrights reserved @ Asentech, LLC. Twitter’s healthcare hashtag ontology has significantly facilitated online physician collaboration by providing opportunities to share and learn ” The healthcare hashtag project was developed • To make Twitter more accessible for providers and healthcare community. • To offer a platform for patients and providers that connects them to relevant conversations/ communities The Disease Tag Ontology emerged • To develop and organize professional-centered hashtags to promote collaboration in the specific disease community • Example: Oncology Tag Ontology (OTO) developed by Dr. Matthew Katz to improve cancer care ” When you put the request out, you can reach tens of thousands of people very quickly… I like Twitter because it allows for quick responses and easy access to a wide range of medical experts. -Dr. Bennett, the infectious disease and immunology medical director for Connecticut Children's Medical Center Twitter chats are a great way to create ‘virtual support groups’ and these often breed communities of patients with similar medical problems… this works well for improving compliance. -Dr. Campbell, Cardiologist and Medical Expert for WNCN ” Health care professionals should have their own tags to connect … professionals deserve empowerment and support. –Dr. Katz, Medical Director of Radiation Oncology at Lowell General Hospital #FOAMed #HealthCosts #ASCO #HITsm #LCSM #patient #Diabetes #USCAP #mHealth #Lymphoma #patientengagement #physician
  7. 7. Innovate Energize GrowCopyrights reserved @ Asentech, LLC. Those that use social media actively, profess its benefits of peer-to-peer learning and networking sources: 1. Study by the Journal of Medical Research 2012 2. CDW 2014 Medical education, self-improvement, staying current with literature: 58% of physicians perceived social media to be beneficial, engaging, and a good way to get current, high-quality information 1 It can provide accurate information from evidence- based research. I can provide a summary of an article in terms that parents can understand instead of them just reading information from the latest celebrity. -Participating Physician in ‘Social Media Use by Physicians’ Qualitative Study ” Networking, Peer to Peer learning, knowledge sharing, finding collaborators: 60% of physicians say their most popular activity on social media is following what colleagues are sharing and discussing 2 As soon as the new blood pressure guidelines came out, people started tweeting about them. I know about it ‘cause I’m following people who pay attention to that on twitter. It’s a good way to keep up with what thought leaders are talking about. -Participating Physician in ‘Social Media Use by Physicians’ Qualitative Study ” On why should doctors use social media… For one thing, a successful academic career does depend upon people recognizing your work and your name –Dr. Stiegler, M.D. a physician, author, and speaker It doesn’t cost much in terms of money… and it can lead to other opportunities (for the provider). It can lead to more media outreach, speaking engagements, opportunities to teach, promotion for your practice, i.e., ‘free’ publicity. -Participating Physician in ‘Social Media Use by Physicians’ Qualitative Study Drivers for Physicians to go Social
  8. 8. Innovate Energize GrowCopyrights reserved @ Asentech, LLC. However, lack of clear guidelines is holding physicians back from active participation Fear of saying the wrong thing online, fear of negative feedback and providing misinformation Fear and a lack of knowledge provokes immediate rejection of a novel concept or practice among the “old guard” physician. In addition, many physicians suggest that the patients that are reached are only the younger, more tech savvy types. -Dr. Campbell, Cardiologist and Medical Expert for WNCN ” Barriers for Physicians to go Social Senior physicians are right about the hazards of online diagnosis, and right to worry about the potential harm that can be associated with the disproportional amplification of voice the internet can offer. -David Shaywitz, Forbes Contributor sources: 1. Quantia Research 2011 Time/work requirements and needing constant update: 40% of physicians think that lack of time holds them back from interacting with patients online 1 Time is a biggie. And training to some extent, although I think that most people these days get how to use social media. -Participating Physician in ‘Social Media Use by Physicians’ Qualitative Study ” I already spend ten hours a day on patient care, then to come home and do online consulting, too? -Participating Physician in Quantia Research Burden of communication Another barrier is knowing how to write. People go to college to learn how to do this. Most doctors don’t know how to do this. -Participating Physician in ‘Social Media Use by Physicians’ Qualitative Study ” lack of privacy, legal risks, fear of breaching patient privacy What if a member of the practice staff accidently reveals a patient’s protected health information on an online forum? What if a patient posts an urgent clinical question or their own private medical details on a practice’s Facebook page? –Massachusetts Medical Society Physicians Guide to Social Media, 2015 ” Over 70% of physicians think that concerns about liability and patient privacy hold them back from interacting with patients online 1 1 2 3 4
  9. 9. Innovate Energize GrowCopyrights reserved @ Asentech, LLC. Contact 9 Anil Bhaskar Co-Founder, Managing Partner Ph.: 908 751 4121 ext. 111 anil@asentechllc.com Swati Bhaskar Co-Founder, Managing Partner Ph.: 908 751 4121 ext. 113 swati@asentechllc.com Jacob Williams Principal, Software Services Ph.: 908 751 4121 ext. 163 jacob@asentechllc.com Rajesh Parekar Principal, Technology Solutions Ph.: 908 751 4121 ext. 189 rajeshp@asentechllc.com

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