1. Portfolio
Art Apostol II
Catalog and Digital Marketing Executive
artapostol@gmail.com

2. Insight Catalog Program
Insight (Nasdaq: NSIT) Catalog
program.
-Produced In-House B2C and B2B catalog programs
featuring 1000’s of the leading Brands and
Manufacturers of Computer Hardware, Software and
Accessories.
-Owned $150 million per year program P&L.
-Created Catalog Co-Op MDF (Market Development
Funds) program selling ad space in Catalogs, on
Web, and internal sales programs to fund marketing
and sales efforts.
- Managed all List Management and Database
Marketing resources.
- Managed vendor RFPs, and all printing, list prep,
and distribution.
- Optimized merchandising and versioning to
selectively target up to 30+customer segments and
verticals with each mailing.
- Circulation of 1-1.5 Million catalogs monthly.

3. Direct Alliance Catalog
Programs
Direct Alliance Catalog
programs.
- Created and sold the Direct Alliance Catalog
Program to high profile technology manufactures and
resellers such as Toshiba, IBM, Fujitsu, and
Computer City, among many others.
- Grew DAC from inception to over a $1billion/year
program by creating the marketing, demand
generation, and sales infrastructure to supply the
above customers direct sales demand generation
and marketing services.
- Recruited and managed the in house creative
team, database marketing team, and online
development team to develop catalog programs,
ecommerce websites, and online marketing
programs for DACs portfolio of clients.

4. Direct Alliance Catalog
Programs
Direct Alliance Catalog
programs.
- By creating a scaleable marketing services program, it
enabled DAC to bring on multiple large clients in a fast
paced, highly competitive market, retaining those
clients for years.

5. Ecommerce enabled websites
SkyMall.com
- I completely redesigned SkyMall.com, tailoring the site
navigation and merchandising to match how customers are
actually shopping the site.
- Added a product recommendation engine similar to
Amazon’s that incorporated behavioral data from customers
and products.
- Redesigned the checkout process to create a smoother
customer experience.
- Localized the site for multiple currencies and languages.
- Drove all PPC, SEO, affiliate and email marketing to achieve
online sales of $81.5 million per year.
The above received the Internet Retailer’s Hot 100 Best Retail
Websites Award (2009 Edition), and generating
SkyMall.com’s online sales of $81.5 million per year, placing
SkyMall.com in the Internet Retailer Top 500 Retail Websites
for the first time, in spot 151.

6. Ecommerce enabled websites
Direct Alliance “White
Label” websites.
- I designed and managed ecommerce sites for
many of DAC’s clients. Among them, Toshiba,
Compaq, HP, Motorola and many others.

7. Ecommerce enabled websites
SkyMall.com “White Label”
Sites.
- I designed and produced a variety of “White Label”
sites for SkyMall, including Loyalty and Affiliate Malls
for US Airways, AirTran Airlines, and Marriott
Rewards among others. Many of these sites are still
active for these business partners.