Paglia synergy sessions2009-bestfreestuffonweb-v1

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  • SmartArt custom animation effects: radial list(Intermediate)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Radial List (fifth row, fourth option from the left), and then click OK to insert the graphic into the slide.To enter text, select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullets, enter the text for the three, smaller circle shapes in the graphic. In the second-level bullets, type the text for the bullets to the right of the three, smaller circle shapes.On the slide, select the SmartArt, and then on the Design tab, in the Themes group, click Colors, and under Built-In, select Technic.Press and hold CTRL, and on the slide, select the large circle and all three small circles.On the Home tab, in the Drawing group, click the arrow to the right of ShapeEffects, point to Preset, and then under Presets select Preset2 (first row, second option from the left).On the slide, click the picture placeholder in the center of the large circle. In the Insert Picture dialog box, select a picture, and then click Insert. (Notes: (1) If the picture in the large circle is distorted, tile the picture as a texture by selecting the large, picture-filled circle, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane check Tilepicture as texture.(2) If necessary, change the tile position of the picture within the shape. To do this, in the FormatShape dialog box, in the Fill pane, under Tiling options, enter values into the OffsetX and OffsetY boxes to reposition the focal point of the picture. To resize the picture, in the FormatShape dialog box, in the Fill pane, under Tiling options, enter values into the Scale X and Scale Y boxes.)Select the top, small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane click Solidfill, and then in the Color list, select Gray-25%, Background 2, Darker 75% (fifth row, third option from the left).Select the middle small circle in the SmartArt graphic.On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, click Solidfill in the Fill pane, and then in the Color list select Gold, Accent 2 (first row, sixth option from the left).Select the bottom small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, click Solidfill in the Fill pane, and then in the Color list select Lavender, Accent 3 (first row, seventh option from the left).Press and hold CTRL, and select all three lines connecting the large circle to the three smaller circles. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, do the following:Click LineColor in the left pane, and in the LineColor pane click Solidline.Also in the LineColor pane, in the Color list select White, Background 1, Darker 25% (fourth row, first option from the left).Also in the Format Shape dialog box, click LineStyle in the left pane, and in the LineStyle pane, do the following: In the Width box, enter 2.5 pt.In the Dashtype list, select RoundDot (second option from the top).Press and hold CTRL, and select all three text boxes in the SmartArt graphic. On the Home tab, in the Font group, in the FontSize box, enter 22.To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation. Select the SmartArt graphic on the slide, and then in the CustomAnimation task pane, do the following:Click AddEffect, point to Entrance, and select MoreEffects. In the AddEntranceEffect dialog box, under Subtle, select Fade.Click the arrow to the right of the fade entrance effect and select EffectOptions. In the Fade dialog box, do the following:On the Timing tab, in the Start list, select WithPrevious.On the Timing tab, in the Speed list, select 1 seconds (Fast). On the SmartArtAnimation tab, in the Groupgraphic list, select One by one. Click the double arrow under the animation effect to expand the list of effects.Select the first effect in the list (fade entrance effect), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Moderate, select Grow & Turn.Select the second effect in the list (fade entrance effect), and then click Change, point to Entrance and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Select the second effect in the list again (wipe entrance effect). Under Modify: Wipe,do the following:In theStart list, select AfterPrevious.In the Direction list, select FromLeft.In the Speed list, select VeryFast.Select the third effect in the list (fade entrance effect), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Subtle, select FadedZoom.Select the third effect in the list again (faded zoom entrance effect). Under Modify: Faded Zoom, do the following:In the Start list, select WithPrevious.In the Speed list, select Fast.Select the fourth effect in the list (fade entrance effect), and under Modify: Fade, in the Start list select WithPrevious.Press and hold CTRL, and select the fifth and eighth effects in the list (fade entrance effects), and then click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic select Wipe, and then click OK.With the fifth and eighth effects in the list still selected (wipe entrance effects), under Modify: Wipe,do the following:In the Direction list, select FromLeft.In the Speed list, select VeryFast.Press and hold CTRL, and select the sixth and ninth effects in the list (fade entrance effects). Click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Subtle, select FadedZoom.With the sixth and ninth effects in the list still selected (faded zoom entrance effects), under Modify: Faded Zoom,do the following:In the Start list, select WithPrevious.In the Speed list, select VeryFast.Press and hold CTRL, and select the seventh and 10th animation effects in the list (fade entrance effects), and then under Modify: Fade, in the Start list, select AfterPrevious.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under ThemeColors select White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under ThemeColors select White, Background 1, Darker 35% (fifth row, first option from the left).
  • SmartArt custom animation effects: basic radial(Intermediate)To reproduce the SmartArt on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Basic Radial (sixth row, second option from the left), and then click OK to insert the graphic into the slide.On the slide, select the SmartArtgraphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullet, enter the text for the center circle of the graphic. In the second-level bullets, enter the text for all the other shapes in the SmartArt graphic. With the SmartArt graphic still selected, on the Design tab, in the Themes group, click Colors, and then select Median. Under SmartArtTools, on the Format tab, in the Size group, do the following:In the ShapeHeight box, enter 5”.In the ShapeWidth box, enter 7.5”.Under SmartArtTools, on the Design tab, in the SmartArtStyles group, click SmartArtStyles, and then under Best Match for Document select IntenseEffect (fifth option from the left).On the Home tab, in the Font group, click the button next to FontColor, and then under ThemeColors select Black, Text 1 (first row, second option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane, under Surface, do the following:In the Material list, under SpecialEffect, select SoftEdge (first row, second option from the left).In the Lighting list, under Neutral, select Harsh (first row, fourth option from the left).In the Angle box, enter 30°.Press and hold CTRL, and select all five shapes in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Shadow in the left pane. In the Shadow pane, in the Presets list, under Outer select OffsetBottom (first row, second option from the left), and then do the following:In the Transparency box, enter 65%.In the Size box, enter 103%.In the Blur box, enter 9 pt.In the Angle box, enter 90°.In the Distance box, enter 3 pt.To reproduce the SmartArt effects on this slide, do the following:On the slide, select the center circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 12 pt.On the slide, select the top circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors select Orange, Accent 2 (first row, sixth option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 20 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 15 pt.Press and hold SHIFT, and then on the top circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 20.Drag the top circle approximately 0.5” to the right.Select the right circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors click Gold, Accent 4 (first row, eighth option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 12 pt.Press and hold SHIFT, and then on the right circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 28 pt.Drag the right circle slightly toward the right corner of the slide.One the slide, select the bottom circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.Click the button next to Color, and then under ThemeColors click Green, Accent 5 (first row, ninth option from the left)Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box enter 24 pt. Also under Bevel, to the right of the Top list, in the Height box enter 12 pt.Press and hold SHIFT, and then on the bottom circle, drag a corner adjustment handle away from the center to increase the size.On the Home tab, in the Font group, in the Font Size box, enter 28.On the slide, select the left circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, and in the Fill pane do the following:Click Solidfill.In the Color list, under ThemeColors select Olive Green, Accent 3 (first row, seventh option from the left).Also in the FormatShape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following:Under Bevel, in the Top list, under Bevel, select Circle (first row, first option from the left).Also under Bevel, to the right of the Top list, in the Width box, enter 30 pt. Also under Bevel, to the right of the Top list, in the Height box, enter 30 pt.Press and hold SHIFT, and then on the left circle, drag a corner adjustment handle toward the center to decrease the size.On the Home tab, in the Font group, in the Font Size box, enter 40, and then click Bold.Drag the top circle slightly toward the bottom of the slide.To reproduce the line effects on this slide, do the following:Press and hold CTRL, and then select each of the four lines connecting the circles in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Line Color in the left pane, select Gradient line in the Line Color pane, and then do the following:In the Type list, select Linear.In the Direction list, select Linear Right (first row, fourth option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left). In the Transparency box, enter 100%.Also in the FormatShape dialog box, clickLineStyle in the left pane, and in the LineStyle pane do the following:In the Width box, enter 3.5 pt.In the Dashtype list, select RoundDot (second option from the top).To reproduce the animation effects on this slide, do the following:On the Animation tab, in the Animations group, click CustomAnimation. On the slide, select the SmartArt graphic, and then in the CustomAnimation task pane, to the following:Click AddEffect, point to Entrance, and select MoreEffects. In the AddEntranceEffect dialog box, under Moderate, select Zoom.Click the arrow to the right of the zoom entrance effect, and then select EffectOptions. In the Zoom dialog box, do the following:On the Effect tab, in the Zoom list, select In from ScreenCenter.On the Timing tab, in the Speed list, select 1 seconds (Fast). On the SmartArtAnimation tab, in the Group graphic list, select From center one by one. In the CustomAnimation task pane, expand the contents of the list by clicking the double arrow under the zoom entrance effect, and then do the following:Select the first effect (zoom entrance effect), and under Modify: Zoom, in the Start list, select WithPrevious.Select the second effect (zoom entrance effect), click Change, point to Entrance, and then select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the second effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box dothe following:On the Effect tab, in the Direction list, select FromBottom.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the fourth effect (zoom entrance effect), click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the fourth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromLeft.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the sixth effect (zoom entrance effect), click Change, point to Entrance, and select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the sixth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromLeft.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).Select the eighth effect (zoom entrance effect), click Change, point to Entrance, and then select MoreEffects. In the ChangeEntranceEffect dialog box, under Basic, select Wipe.Click the arrow to the right of the eighth effect (now wipe effect) and select Effect Options, and then in the Wipe dialog box, dothe following:On the Effect tab, in the Direction list, select FromRight.On the Timing tab, in the Delay box, enter 0.5.On the Timing tab, in the Speed list, select 0.5 seconds (VeryFast).To reproduce the background on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.In the Direction, list click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 35% (third row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors clickBlack, Text 1 (first row, second option from the left).
  • UGC has been around in one form or another since the earliest days of the Internet itself. But in the past five years, thanks to the growing availability of high-speed Internet access and search technology, it has become one of the dominant forms of global media. It is currently one of the fastest growing forms of content on the Internet.
  • Paglia synergy sessions2009-bestfreestuffonweb-v1

    1. 1. “Ralphertising”<br />All of the FREE and NEAR FREE Resources, Tools and Ideas to “MacGyver” your Internet or Business Development Department<br />For less than $500 a month your dealership can have a full scale Digital Marketing Strategy implementation that produces results and positions your team with a competitive advantage.<br />But, are you ready to make the investment in learning, time to set it up and then manage and maintain it? Are you ready for “Ralphertising”?<br />http://www.Ralphertising.com<br />
    2. 2. THE PROBLEM: Dealers currently see the Internet and the Web 2.0 Landscape as a bewildering array of brands and sites!<br />
    3. 3. “MacGyver” your Internet and/or BDC Departments<br />Increased traffic to the dealer’s primary eCommerce websites<br />Increased “Top Of Mind” Brand Awareness of the dealership in their local area with automotive customers who are in market<br />Improved Search Engine Rankings for the dealer’s primary eCommerce site for relevant search terms<br />An effective and proactive Reputation Management strategy that alerts dealers to what is being published and guides satisfied customers towards posting positive reviews about dealership<br />Increased sales of Vehicles, Service and Parts<br />Dealer establishes a Thought Leadership position in their local community with a customer segment that is difficult to reach<br />Employee engagement with Social Media that is guided, advantageous to the dealership, controlled and monitored<br />
    4. 4. “MacGyver” your Internet and/or BDC Departments<br />Leverage the overwhelming growth in consumer use of Social Networks and User Generated Content (Web 2.0) to develop your Social Marketing and Reputation Management Strategy that utilizes “Positive Word of Mouth” amplified with the power of the Internet to enhance your good reputation, create top of mind awareness and elevate your dealership’s brand in a more cost effective manner than either CRM or advertising alone.<br />Tap into consumer adoption of Social Networking and User Content Creation by creating your own online community of customers, employees and suppliers filled with high quality content such as Videos, Photos, the latest reviews and road tests, interviews and articles supplied by car companies, enthusiast publications and consumers.<br />
    5. 5. “MacGyver” your Internet and/or BDC Departments<br />Build your dealership sponsored online community using the most powerful social networking platform technology available to make it easy and fun for your customers to participate… Using a combination of OEM and enthusiast publication content , incorporate highly desirable content which is automatically updated daily to create an engaging and rich experience for people in your local market area. Publish blogs, forum discussions, photos and videos that will stimulate your community members to respond and create their own content, triggering others to join in! <br />Build and deploy a comprehensive syndication strategy that uses Really Simple Syndication (RSS) and embedded HTML code (Widgets) built into your dealership sponsored community to push content and member activities out to the most popular sites on the web. <br />
    6. 6. “MacGyver” your Internet and/or BDC Departments<br />Your dealership will achieve a highly positive presence within today’s most popular social networks where customers spend hours of their daily online time. Your “Home-Built” social network’s inbound content feeds and potent SEO power will grab people’s attention and pull them into your online community... Use your online community’s powerful outbound syndication technology to connect your social network to customers by setting up your accounts, managing profiles and leveraging partnerships and technologies such as:<br />
    7. 7. “MacGyver” your Internet and/or BDC Departments<br />Transform your team into Web 2.0 Marketing Ninjas who stay on top of which sites are the most effective at yielding access to car buying customers. <br />Know where to get and how to use the best OEM supplied free content feeds that keep your online community and syndication fresh and relevant to car buyers and influencers. <br />Use your existing DMS, Lead Management Tool and CRM applications to invite customers to join your community, creating high quality sales opportunities at no cost.<br />Know how to take advantage of powerful Social Media and other sites as online magnets to attract and engage key influencers and car buyersin your area, along with engaging your previous sales and service customers. <br />With an investment of time and effort, you can guide your community towards reaching the critical mass needed to achieve the Web 2.0 alchemy that drives viral marketing.<br />
    8. 8. “MacGyver” your Internet and/or BDC Departments<br /><ul><li>Dealer who embrace the emergence of social media, user (consumer) generated content (UGC) and other Web 2.0 sites as powerful sources of connectivity with people, including employees, suppliers, OEM associates and automotive consumers will create a competitive advantage and more sales.
    9. 9. Put your online resources where today’s customers spend their time… It is critically important to effectively position your dealership within social media and online consumer rating sites… Then, use the right strategies, tactics, tools and processes to establish trust based relationships with your customers.
    10. 10. Deliver a steady stream of engaging content and provide consumer desired information. Engage today’s car buyers who are social network members with content and capabilities that create “Pull” rather than only having “Push” tactics to communicate the latest deals, rebates or incentives. </li></li></ul><li>“MacGyver” your Internet and/or BDC Departments<br />MacGyverStrategy (part 1):<br />Create and maintain a full featured Social Network site that serves as a local “Automotive Community”<br />Enhance “Offsite SEO” and drive more traffic to your existing eCommerce site and your lead generators<br />Leverage free or cheap3rd party applications and syndication with popular social media sites<br />Utilizes free access to OEM and Independent publisher supplied content integration systems<br />Incorporate Reputation Management systems and processes that require dealership participation and DMS, CRM and Lead Management process integration<br />
    11. 11. “MacGyver” your Internet and/or BDC Departments<br />MacGyverStrategy (part 2):<br />Get your customer communication, lead management process and accountability in place, before starting!<br />Effectiveness is enhanced with online advertising support using Social Media site placements.<br />Value includes; Employee Benefits, Supplier Enhancement and Customer Services<br />Requires Dealer employee participation and dealership management enforced processes to generate ROI<br />Social Media Marketing includes the exposure of the dealer management team to uncensored comments and feedback from customers, so requires an effective concern resolution process<br />
    12. 12. “MacGyver” your Internet and/or BDC Departments<br />MacGyver Strategy (Part 3):<br />Establishing a system for sorting and categorizing Web 2.0 sites, dealership profiles and applications into segments based on features and functions<br />Determining which categories are most useful and what level of utilization will benefit dealership the most<br />Streamline processes to ensure cost effectiveness based on using employees and time as a resource<br />Establish measurement points and reporting systems that indicate value received<br />Use Web 2.0 solutions as enhancement to overall digital marketing system and effective ROI<br />
    13. 13. Web 2.0 Categories<br />Social & Professional Networks<br />Facebook<br />MySpace<br />LinkedIn<br />Publishing Sites (Blogs)<br />Blogger.com<br />WordPress<br />TypePad<br />Photo Hosting Sites<br />Flickr<br />Photobucket<br />Picassa<br />Audio<br />iTunes<br />Podcast.net <br />Podbean<br />Video Hosting Sites<br />YouTube<br />Viddler<br />Gawkk<br />
    14. 14. Web 2.0 Categories<br />Microblogging<br />Twitter<br />Plurk<br />Twitxr<br />Livecasting<br />BlogTalkRadio<br />Justin.TV<br />Live 365<br />Virtual Worlds<br />SecondLife<br />ActiveWorlds<br />ViOS<br />Gaming<br />Halo3<br />World of Warcraft<br />Everquest<br />
    15. 15. Web 2.0 Categories<br />Productivity Applications<br />Google Docs<br />Yahoo!<br />VOX<br />Aggregators<br />Digg<br />FriendFeed<br />Reddit<br />RSS Feeds<br />FeedBurner<br />Atom<br />RSS 2.0<br />Search<br />Google Search<br />Technorati<br />Yahoo! Search<br />
    16. 16. Web 2.0 Categories<br />Mobile<br />Gumiyo<br />AOL Mobile<br />SMS.ac<br />Interpersonal<br />AOL Instant Messenger<br />MSN Messenger<br />Google Chat<br />Consumer Reviews & Ratings<br />Edmunds<br />DealerRater<br />CarDealerCheck<br />Social Network Platform Tools <br />Joomla<br />Ning <br />BuddyPress<br />
    17. 17. www.SandersonCommunity.com<br />Dealer Sponsored Online Community“Social Media Hub” <br />“Usenetwork of Web 2.0 sites connected to your online community as a MacGyver Marketing Strategy” <br />
    18. 18. Web 2.0 Component Integration = Dealer Value<br />Connect and manage components to deliver Viral Marketing generated opportunities to do business…<br />“Use a network of connected sites for push-pull syndication of OEM supplied and User Generated Content and Assets. Leverage car company daily updates and engage customers for content creation that provides most of the work needed to keep your Web 2.0 network and community sites timely and relevant!”<br />
    19. 19. MacGyver Marketing Strategy Example<br />
    20. 20. MacGyver Marketing Strategy COST ANALYSIS<br />Ning Premium services bundle - $85 a month (includes site support)<br />DealerRater - $85 a month ($1,000 annual) <br />Network Solutions Domains (6) - $24 a month ($288 annual)<br />Facebook - $10 a month for professional account<br />Flickr - $9 a month ($99 annual for Pro Account)<br />Video Syndication Service - $10 a month<br />BMI commercial music fair use licensing - $25 a month (community music player)<br />Rebate and Incentives iFrame web service - $55 a month<br />Member Rewards Program plug in app - $25 a month<br />Knowem.com Web 2.0 Profile/Domain Service - $70 x 1, $20/monthly<br />The List above results in a $70 one time fee and $348 monthly “Recurring Cost”, plus additional internal resource costs of providing :<br /><ul><li>48 Hours Initial Setup Labor (6 days of full time IMD level resource)
    21. 21. 24 to 48 hours monthly maintenance (admin level resource)</li></ul>ROI Projection:<br /><ul><li>50% Increased eCommerce Site Traffic (leads/calls at existing conversion rates)
    22. 22. 20 to 80 Web 2.0 Generated Leads at a 25% Overall Close Rate
    23. 23. $200 to $800 Above Average Gross on Web 2.0 Generated Leads</li></li></ul><li>www.SandersonCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
    24. 24. www.SandersonCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
    25. 25. www.MyJeepCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
    26. 26. www.MyJeepCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
    27. 27. www.MyJeepCommunity.com<br />Dealer Sponsored Online Community<br />Created and Managed by ADP & Dealer<br />
    28. 28. www.FordCommunity.com<br />Online Dealer Community<br />Created by ADP to close DA Contract<br />
    29. 29. www.FordCommunity.com/profiles/members/<br />Online Dealer Community Created by ADP to close DA Contract<br />First new members are the ADP team working with the dealership!<br />
    30. 30. www.FordCommunity.com/video<br />Online Dealer Community Created by ADP to close DA Contract<br />Same Videos used in ADP DA Video Ads uploaded to Community<br />
    31. 31. www.FordCommunity.com/photo/alan-mulalley-ford-ceo-and<br />Online Dealer Community Created by ADP to close DA Contract. Same Videos used in ADP DA Video Ads uploaded to Community<br />
    32. 32. www.FordCommunity.com/photo<br />Online Dealer Community Created by ADP to close DA Contract. Same Videos used in ADP DA Video Ads uploaded to Community<br />
    33. 33. Content Drives Traffic and Customer Engagement<br />MacGyver Marketing and Reputation Management Solutions focus on obtaining and serving up highly desirable relevant content. <br />Consumer members of Dealership Community<br /><ul><li>Customer Contests and Incentives (UCN example)
    34. 34. Advertise syndication brands to attract consumers </li></ul>RSS Feeds from OEM’s and Enthusiast sites<br /><ul><li>ADP library of feeds catalogued by brand</li></ul>Video & Photo Feeds from multiple sources<br /><ul><li>ADP library of Media feeds by brand</li></ul>Widgets/Gadgets from multiple sources<br /><ul><li>DealerRater.com reseller agreement
    35. 35. Embed selected dealer website content (inventory, specials, etc.)
    36. 36. Over 100 Widget Apps available from platform provider</li></ul>Dealership Employees<br /><ul><li>Fixed Operations
    37. 37. Civic Activities, Fund Raisers, Local Sponsorships,</li></ul>Suppliers<br /><ul><li>Every supplier required to have a profile within community</li></ul>OEM associates - Car Companies are HIGHLY supportive<br />
    38. 38. www.dealerrater.com/login.aspx<br />DealerRater.com provides filtered feeds, Google Review rankings, and Web 2.0 widgets needed to push positive reviews AND VEHICLE INVENTORY to your Dealership Community and other Web 2.0 sites.<br />
    39. 39. Dealer Community Site looking GREAT… Content Updated Daily!<br />
    40. 40. http://ford.digitalsnippets.com<br />OEM Support by creating easily accessible syndication assets!<br />SMPR is Ford’s Acronym for “Social Media Press Release”<br />
    41. 41.
    42. 42.
    43. 43.
    44. 44.
    45. 45. ADP Supplied Dealer Communities can control whether members can distribute content or not, by widget settings and membership status…<br />
    46. 46. on SandersonCommunity.com<br />
    47. 47. Does it work… does this <br />solution influence car buyers?<br />“In today’s social media dominated world, online consumer generated content, such as reviews and ratings, is prevailing as a key influence in shoppers’ decision to ultimately purchase a vehicle or use service. This trend can be recognized by the increase in popularity of Web sites built onbusiness models providing just this type of information. A positive consequence of such review sites is that dealers now work harder to avoid getting low scores and more effort is put into satisfying customers.“ <br />AlinSturekJ. D. Power and Associates<br />
    48. 48. It’s fairly easy to see that in the Social Networking space, the three dominant sites are a minimum Requirement for a dealer’s social marketing Strategy. ADP uses dealership business profile pages and accounts on the 3 biggest as syndication points to drive traffic into dealership communities and engagement to content applications. <br />
    49. 49. Edmunds.com - first Automotive Community & Review site<br />Edmunds follows a product review model for automobiles. Meanwhile, a separate link takes readers to its “community areas,” where users share their automotive ownership and purchasing experiences. Edmunds has maintained <br />this online community <br />since 1996, and it is <br />moderated. All content <br />posted to the site is <br />reviewed by Edmunds’ <br />staff within 24 hours, <br />and offending material <br />is immediately removed.<br />Is it time for dealers to<br />create online communities for employees and customers?<br />
    50. 50. Edmunds.com is an alternative to DealerRater for Reputation Management consumer content generation… <br />According to a recent CapGemini study, 29% of car buyers use consumer-to-consumer (C2C) sites such as blogs, Edmunds or Internet discussion groups when researching information during the vehicle shopping process, up from 21% in 2006.<br />
    51. 51.
    52. 52. DealerRater.com Certification Benefits<br />Build Your Online Reputation, Get Certified!<br />                      <br />DealerRater.com<br />
    53. 53. DealerRater.com<br />
    54. 54. DealerRater.com<br />
    55. 55. SEO Strength of Platform<br />
    56. 56. Has the AutoDigitalMarketing.com Experiment in Social/Professional Networking been successful?<br />Reply by Ted Frazier 5 hours ago <br /> Send Message<br />“Every now and then I google myself for fun to see what comes up. I did this just the other day I noticed my ADM profile page was #1, and I haven't even tried to SEO my profile. Now that I see I can get google's attention here I think I'll start using it to build content on other key words and point to my other sites.”<br />
    57. 57. When it is time to select a Web 2.0 platform for creating dealership communities, the ADM experience…<br />
    58. 58. When it is time to select a Web 2.0 platform for creating dealership communities, the ADM experience…<br />
    59. 59.
    60. 60. ADM asked the user community to find and submit syndicated OEM content feeds that could be used in buildintg dealership sponsored online automotive communities…<br />Finding and Harvesting Dealer Community Content Feeds<br />An experiment in testing the effectiveness of an online community in collecting information…<br />
    61. 61.
    62. 62.
    63. 63. Using the ADM community platform, created Flash photo slide show… Selected “share” to push Flash object and content into Facebook…<br />
    64. 64. Facebook application opens per Community platform trigger, automatically populates object tile and pulls over description, tags, title… I enter a comment and select “Post” to insert into my Facebook Profile Wall for 2,000 of my best Facebook friends to see and use.<br />
    65. 65. Total Time = 02:48<br />Total Cost = $0.00<br />
    66. 66. Back in Facebook, the Community platform hosted photo slide show stands tall and proud within my Wall.<br />
    67. 67. Created Boston Honda Community at American Honda’s request to demonstrate the use of popular social network site capabilities to tie into a dealership community platform… Here you see the Facebook “Group” site titled “Boston Hnda Community”… Content from the Boston Honda Community platform outside of Facebook is fed into the Facebook Group, and linked back into the ADP built community. This content feed updates every 15 minutes with new activity within the community platform. 61 new members joined the Facebook Group extension of Boston Honda Community in the first week.<br />
    68. 68.
    69. 69.
    70. 70. Top 25 Web 2.0/UGC Sites<br />Shown below are the 3 Most Popular User Generated Content (UGC) Websites ranked by a combination of Inbound Links, Google Page Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast.<br />                   1 | myspace.com92,285,806 - Inbound Links |68,285,849 - Compete Monthly Visitors |53,000,000 - Quantcast Monthly Visitors |6 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites | <br />                   2| Wikipedia.org75,539,411 - Inbound Links |41,422,790 - Compete Monthly Visitors |43,000,000 - Quantcast Monthly Visitors |9 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites | <br />                   3| YouTube.com52,375,050 - Inbound Links |23,825,526 - Compete Monthly Visitors |32,000,000 - Quantcast Monthly Visitors |4 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites | <br />
    71. 71. Top 25 Web 2.0/UGC Sites<br />4 | facebook.com18,261,829 - Inbound Links |22,541,770 - Compete Monthly Visitors |25,000,000 - Quantcast Monthly Visitors |12 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 <br />5 | photobucket.com144,789,477 - Inbound Links |25,548,801 - Compete Monthly Visitors |14,000,000 - Quantcast Monthly Visitors |40 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0<br />6 | craigslist.org2,218,413 - Inbound Links |23,982,542 - Compete Monthly Visitors |15,000,000 - Quantcast Monthly Visitors |46 - Alexa Ranking. |Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites<br />                  7| flickr.com51,779,871 - Inbound Links |23,643,614 - Compete Monthly Visitors |9,700,000 - Quantcast Monthly Visitors |36 - Alexa Ranking. |Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites <br />
    72. 72. Top 25 Web 2.0/UGC Sites<br />8 | IMDB.com22,521,797 - Inbound Links |17,703,766 - Compete Monthly Visitors |11,000,000 - Quantcast Monthly Visitors |32 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 <br />9 | digg.com118,353,522 - Inbound Links |16,964,445 - Compete Monthly Visitors |8,700,000 - Quantcast Monthly Visitors |104 - Alexa Ranking. | Page Rank: 8eBusiness News | Top 25 Web 2.0 <br />10 | WordPress.com40,127,598 - Inbound Links |6,373,166 - Compete Monthly Visitors |16,040,392 - Quantcast Monthly Visitors |79 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0 <br />11 | topix.com12,338,857 - Inbound Links |4,496,803 - Compete Monthly Visitors |NA - Quantcast Monthly Visitors |1,583 - Alexa Ranking. | Page Rank: 6 eBusiness News | Top 25 Web 2.0 Sites | <br />                 12 | Netscape.com21,622,171 - Inbound Links |4,855,232 - Compete Monthly Visitors |8,282,805 - Quantcast Monthly Visitors |555 - Alexa Ranking. | Page Rank: 9 eBusiness News | <br />
    73. 73. Top 25 Web 2.0/UGC Sites<br />13 | xanga.com8,229,423 - Inbound Links |3,494,603 - Compete Monthly Visitors |6,627,359 - Quantcast Monthly Visitors |91 - Alexa Ranking. | Page Rank: 7 eBusiness News | Top 25 Web 2.0<br />14 | TypePad.com39,468,446 - Inbound Links |6,431,095 - Compete Monthly Visitors |4,400,000 - Quantcast Monthly Visitors |190 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0<br />15 | cafepress.com39,894,526 - Inbound Links |3,423,757 - Compete Monthly Visitors |3,400,000 - Quantcast Monthly Visitors |824 - Alexa Ranking. | Page Rank: 8eBusiness News | Top 25 Web 2.0<br />16 | feedburner.com100,244,672 - Inbound Links |5,478,321 - Compete Monthly Visitors |592,976 - Quantcast Monthly Visitors |323 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0<br />                  17 | LiveJournal.com33,451,748 - Inbound Links |3,660,684 - Compete Monthly Visitors |1,900,000 - Quantcast Monthly Visitors |63 - Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0<br />
    74. 74. Top 25 Web 2.0/UGC Sites<br />18 | Technorati.com75,264,240 - Inbound Links |3,231,709 - Compete Monthly Visitors |1,400,000 - Quantcast Monthly Visitors |216 - AlexaRanking. | Page Rank: 8 eBusiness News |<br />19 | linkedin.com2,850,378 - Inbound Links |2,390,529 - Compete Monthly Visitors |1,300,000 - Quantcast Monthly Visitors |151 - Alexa Ranking. | Page Rank: 7 eBusiness News |<br />20 | del.icio.us171,905,738 - Inbound Links |1,699,128 - Compete Monthly Visitors |1,300,000 - Quantcast Monthly Visitors |248 - Alexa Ranking. | Page Rank: 8eBusiness News |<br />21 | dailymotion.com3,376,702 - Inbound Links |1,962,777 - Compete Monthly Visitors |853,305 - Quantcast Monthly Visitors |51 - Alexa Ranking. | Page Rank: 7 eBusiness News |<br />22 | friendster.com3,275,127 - Inbound Links |1,521,905 - Compete Monthly Visitors |808,926 - Quantcast Monthly Visitors |19 - Alexa Ranking. | Page Rank: 7eBusiness News |<br />
    75. 75. ADP / BZ Results Digital Marketing Integrated with Social Marketing Case Study<br />eCommerce site:<br />www.AutoAves.com<br />Social Marketing site:<br />www.Automotive-Avenues.com<br />
    76. 76. www.Automotive-Avenues.com<br />ADP created Community site<br />w/full Social Network features, syndication and integration…<br />
    77. 77. Dealer Community Platform Shell from Ning<br />
    78. 78. Dealer Community Platform Shell from Ning<br />
    79. 79. Dealer Community Platform Shell from Ning<br />
    80. 80. Dealer Community Platform Shell from Ning<br />
    81. 81. Dealer Community Platform Site from ADP<br />
    82. 82. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    83. 83. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    84. 84. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    85. 85. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    86. 86. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    87. 87. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    88. 88. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    89. 89. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    90. 90. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    91. 91. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    92. 92. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    93. 93. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    94. 94. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    95. 95. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    96. 96. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration…<br />
    97. 97. www.Automotive-Avenues.com<br />ADP created Community site w/full Social Network features, syndication and integration<br />
    98. 98. www.Automotive-Avenues.com<br />ADP created Community site w/full Social Network features, syndication and integration<br />
    99. 99. www.Automotive-Avenues.com<br />Community site w/full Social Network features, syndication and integration<br />

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