Actionable tips to use Google Analytics reports and fixes for SEO. And actionable tips on Google Search Console and Bing Webmaster tools. All free tools for SEO succes presented at DigitalZone21.
4. Must have reports in GA for SEO
โข Referral traffic
โข Page contains 404 title with source / medium
โข Fix for Android discover traffic (Direct > Google Discover)
Arnout Hellemans | @hellemans |#digitalzone21
6. Filter pages on the 404 page titles
Arnout Hellemans | @hellemans |#digitalzone21
7. Actions to take on 404 title traffic
โข 301 redirect the 404 pages to relevant pages.
โข If you find any paid traffic clicks fix these paid ads.
Arnout Hellemans | @hellemans |#digitalzone21
13. Arnout Hellemans | @hellemans |#digitalzone21
Direct Source exactly matches direct AND
Medium exactly matches (not set)
OR
Medium exactly matches (none)
24. SearchAnalytics for Sheets tips
โข Donโt filter requests on the API
โข Combine Keyword and Landing page
โข Link sheet with GDS for advanced analysis
Arnout Hellemans | @hellemans |#digitalzone21
25. Bigger site or more data?
โข Donโt use the native connector in GDS
โข Use API with a your own Data store (like BigQuery)
Arnout Hellemans | @hellemans |#digitalzone21