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Fix Google analytics
By
Arnout Hellemans
Arnout Hellemans | @hellemans | #iMeasurecamp
Default channels….
Arnout Hellemans | @hellemans | #iMeasurecamp
Arnout Hellemans | @hellemans | #iMeasurecamp
Default channels
https://tinyurl.com/GA-channels
Arnout Hellemans | @hellemans | #iMeasurecamp
Arnout Hellemans | @hellemans | #iMeasurecamp
Direct Source exactly matches direct AND
Medium exactly matches (not set)
OR...
Organic Search
Arnout Hellemans | @hellemans | #iMeasurecamp
Arnout Hellemans | @hellemans | #iMeasurecamp
Search engines
https://tinyurl.com/search-sources
Arnout Hellemans | @hellemans | #iMeasurecamp
Arnout Hellemans | @hellemans | #iMeasurecamp
Ecosia.org
Advanced filters
Change medium to organic
(http:W)?(([^.]+).)?ecosia.org
Medium referral <> organic
Arnout Hell...
Arnout Hellemans | @hellemans | #iMeasurecamp
#2
Arnout Hellemans | @hellemans | #iMeasurecamp
Direct Traffic
Arnout Hellemans | @hellemans | #iMeasurecamp
Dreaded direct
Dark Social
Non http traffic
Email
Arnout Hellemans | @hellemans | #iMeasurecamp
OpenGraph + UTM
Arnout Hellemans | @hellemans | #iMeasurecamp
Arnout Hellemans | @hellemans | #iMeasurecamp
<meta property="og:url"
content="https://www.sitly.nl/en?utm_source=so
cial&utm_medium=organic&utm_campaign=ope
ngraph" />...
Arnout Hellemans | @hellemans | #iMeasurecamp
PDF’s
Arnout Hellemans | @hellemans | #iMeasurecamp
Non http traffic
Arnout Hellemans | @hellemans | #iMeasurecamp
Arnout Hellemans | @hellemans | #iMeasurecamp
UTM tag:
Email marketing
Social profiles
Social share buttons
PDF’s / .doc
Arnout Hellemans | @hellemans | #iMeasurecamp
Arnout Hellemans | @hellemans | #iMeasurecamp
Arnout Hellemans | @hellemans | #iMeasurecamp
UTM tips:
lowercase
Naming convention
Tag your syndication or product feeds
Fit with default channels
Arnout Hellemans | @...
Tips:
Test on test view
Create new channel grouping
Keep an eye on ‘other’
Overwrite default channel grouping
Arnout Helle...
Thanks
Arnout Hellemans | @hellemans | #iMeasurecamp
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Google Analytics > fixing Google Analytics Direct traffic and more

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Simple tips to fix your default Google analytics setup, going into default channel groupings, email traffic, direct traffic fixes and app tracking. Direct traffic is a marketeers worst nightmare, learn all about how to fix at least part of it.

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Google Analytics > fixing Google Analytics Direct traffic and more

  1. 1. Fix Google analytics By Arnout Hellemans Arnout Hellemans | @hellemans | #iMeasurecamp
  2. 2. Default channels…. Arnout Hellemans | @hellemans | #iMeasurecamp
  3. 3. Arnout Hellemans | @hellemans | #iMeasurecamp
  4. 4. Default channels https://tinyurl.com/GA-channels Arnout Hellemans | @hellemans | #iMeasurecamp
  5. 5. Arnout Hellemans | @hellemans | #iMeasurecamp Direct Source exactly matches direct AND Medium exactly matches (not set) OR Medium exactly matches (none)
  6. 6. Organic Search Arnout Hellemans | @hellemans | #iMeasurecamp
  7. 7. Arnout Hellemans | @hellemans | #iMeasurecamp
  8. 8. Search engines https://tinyurl.com/search-sources Arnout Hellemans | @hellemans | #iMeasurecamp
  9. 9. Arnout Hellemans | @hellemans | #iMeasurecamp
  10. 10. Ecosia.org Advanced filters Change medium to organic (http:W)?(([^.]+).)?ecosia.org Medium referral <> organic Arnout Hellemans | @hellemans | #iMeasurecamp
  11. 11. Arnout Hellemans | @hellemans | #iMeasurecamp
  12. 12. #2 Arnout Hellemans | @hellemans | #iMeasurecamp
  13. 13. Direct Traffic Arnout Hellemans | @hellemans | #iMeasurecamp
  14. 14. Dreaded direct Dark Social Non http traffic Email Arnout Hellemans | @hellemans | #iMeasurecamp
  15. 15. OpenGraph + UTM Arnout Hellemans | @hellemans | #iMeasurecamp
  16. 16. Arnout Hellemans | @hellemans | #iMeasurecamp
  17. 17. <meta property="og:url" content="https://www.sitly.nl/en?utm_source=so cial&utm_medium=organic&utm_campaign=ope ngraph" /> Arnout Hellemans | @hellemans | #iMeasurecamp
  18. 18. Arnout Hellemans | @hellemans | #iMeasurecamp
  19. 19. PDF’s Arnout Hellemans | @hellemans | #iMeasurecamp
  20. 20. Non http traffic Arnout Hellemans | @hellemans | #iMeasurecamp
  21. 21. Arnout Hellemans | @hellemans | #iMeasurecamp
  22. 22. UTM tag: Email marketing Social profiles Social share buttons PDF’s / .doc Arnout Hellemans | @hellemans | #iMeasurecamp
  23. 23. Arnout Hellemans | @hellemans | #iMeasurecamp
  24. 24. Arnout Hellemans | @hellemans | #iMeasurecamp
  25. 25. UTM tips: lowercase Naming convention Tag your syndication or product feeds Fit with default channels Arnout Hellemans | @hellemans | #iMeasurecamp
  26. 26. Tips: Test on test view Create new channel grouping Keep an eye on ‘other’ Overwrite default channel grouping Arnout Hellemans | @hellemans | #iMeasurecamp
  27. 27. Thanks Arnout Hellemans | @hellemans | #iMeasurecamp

Simple tips to fix your default Google analytics setup, going into default channel groupings, email traffic, direct traffic fixes and app tracking. Direct traffic is a marketeers worst nightmare, learn all about how to fix at least part of it.

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