Successfully reported this slideshow.
Your SlideShare is downloading. ×

Google Analytics > fixing Google Analytics Direct traffic and more

Ad

Fix Google analytics
By
Arnout Hellemans
Arnout Hellemans | @hellemans | #iMeasurecamp

Ad

Default channels….
Arnout Hellemans | @hellemans | #iMeasurecamp

Ad

Arnout Hellemans | @hellemans | #iMeasurecamp

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Check these out next

1 of 27 Ad
1 of 27 Ad

Google Analytics > fixing Google Analytics Direct traffic and more

Download to read offline

Simple tips to fix your default Google analytics setup, going into default channel groupings, email traffic, direct traffic fixes and app tracking. Direct traffic is a marketeers worst nightmare, learn all about how to fix at least part of it.

Simple tips to fix your default Google analytics setup, going into default channel groupings, email traffic, direct traffic fixes and app tracking. Direct traffic is a marketeers worst nightmare, learn all about how to fix at least part of it.

Google Analytics > fixing Google Analytics Direct traffic and more

  1. 1. Fix Google analytics By Arnout Hellemans Arnout Hellemans | @hellemans | #iMeasurecamp
  2. 2. Default channels…. Arnout Hellemans | @hellemans | #iMeasurecamp
  3. 3. Arnout Hellemans | @hellemans | #iMeasurecamp
  4. 4. Default channels https://tinyurl.com/GA-channels Arnout Hellemans | @hellemans | #iMeasurecamp
  5. 5. Arnout Hellemans | @hellemans | #iMeasurecamp Direct Source exactly matches direct AND Medium exactly matches (not set) OR Medium exactly matches (none)
  6. 6. Organic Search Arnout Hellemans | @hellemans | #iMeasurecamp
  7. 7. Arnout Hellemans | @hellemans | #iMeasurecamp
  8. 8. Search engines https://tinyurl.com/search-sources Arnout Hellemans | @hellemans | #iMeasurecamp
  9. 9. Arnout Hellemans | @hellemans | #iMeasurecamp
  10. 10. Ecosia.org Advanced filters Change medium to organic (http:W)?(([^.]+).)?ecosia.org Medium referral <> organic Arnout Hellemans | @hellemans | #iMeasurecamp
  11. 11. Arnout Hellemans | @hellemans | #iMeasurecamp
  12. 12. #2 Arnout Hellemans | @hellemans | #iMeasurecamp
  13. 13. Direct Traffic Arnout Hellemans | @hellemans | #iMeasurecamp
  14. 14. Dreaded direct Dark Social Non http traffic Email Arnout Hellemans | @hellemans | #iMeasurecamp
  15. 15. OpenGraph + UTM Arnout Hellemans | @hellemans | #iMeasurecamp
  16. 16. Arnout Hellemans | @hellemans | #iMeasurecamp
  17. 17. <meta property="og:url" content="https://www.sitly.nl/en?utm_source=so cial&utm_medium=organic&utm_campaign=ope ngraph" /> Arnout Hellemans | @hellemans | #iMeasurecamp
  18. 18. Arnout Hellemans | @hellemans | #iMeasurecamp
  19. 19. PDF’s Arnout Hellemans | @hellemans | #iMeasurecamp
  20. 20. Non http traffic Arnout Hellemans | @hellemans | #iMeasurecamp
  21. 21. Arnout Hellemans | @hellemans | #iMeasurecamp
  22. 22. UTM tag: Email marketing Social profiles Social share buttons PDF’s / .doc Arnout Hellemans | @hellemans | #iMeasurecamp
  23. 23. Arnout Hellemans | @hellemans | #iMeasurecamp
  24. 24. Arnout Hellemans | @hellemans | #iMeasurecamp
  25. 25. UTM tips: lowercase Naming convention Tag your syndication or product feeds Fit with default channels Arnout Hellemans | @hellemans | #iMeasurecamp
  26. 26. Tips: Test on test view Create new channel grouping Keep an eye on ‘other’ Overwrite default channel grouping Arnout Hellemans | @hellemans | #iMeasurecamp
  27. 27. Thanks Arnout Hellemans | @hellemans | #iMeasurecamp

×