Google Analytics > fixing Google Analytics Direct traffic and more
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Arnout Hellemans | @hellemans | #iMeasurecamp](https://image.slidesharecdn.com/measurecamp-gabrokenbydefault-190921140943/75/google-analytics-fixing-google-analytics-direct-traffic-and-more-10-2048.jpg?cb=1666797945)
Google Analytics > fixing Google Analytics Direct traffic and more
•0 likes•2,137 views
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Simple tips to fix your default Google analytics setup, going into default channel groupings, email traffic, direct traffic fixes and app tracking. Direct traffic is a marketeers worst nightmare, learn all about how to fix at least part of it.
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Google Analytics > fixing Google Analytics Direct traffic and more
- 1. Fix Google analytics By Arnout Hellemans Arnout Hellemans | @hellemans | #iMeasurecamp
- 2. Default channels…. Arnout Hellemans | @hellemans | #iMeasurecamp
- 3. Arnout Hellemans | @hellemans | #iMeasurecamp
- 4. Default channels https://tinyurl.com/GA-channels Arnout Hellemans | @hellemans | #iMeasurecamp
- 5. Arnout Hellemans | @hellemans | #iMeasurecamp Direct Source exactly matches direct AND Medium exactly matches (not set) OR Medium exactly matches (none)
- 6. Organic Search Arnout Hellemans | @hellemans | #iMeasurecamp
- 7. Arnout Hellemans | @hellemans | #iMeasurecamp
- 8. Search engines https://tinyurl.com/search-sources Arnout Hellemans | @hellemans | #iMeasurecamp
- 9. Arnout Hellemans | @hellemans | #iMeasurecamp
- 10. Ecosia.org Advanced filters Change medium to organic (http:W)?(([^.]+).)?ecosia.org Medium referral <> organic Arnout Hellemans | @hellemans | #iMeasurecamp
- 11. Arnout Hellemans | @hellemans | #iMeasurecamp
- 12. #2 Arnout Hellemans | @hellemans | #iMeasurecamp
- 13. Direct Traffic Arnout Hellemans | @hellemans | #iMeasurecamp
- 14. Dreaded direct Dark Social Non http traffic Email Arnout Hellemans | @hellemans | #iMeasurecamp
- 15. OpenGraph + UTM Arnout Hellemans | @hellemans | #iMeasurecamp
- 16. Arnout Hellemans | @hellemans | #iMeasurecamp
- 17. <meta property="og:url" content="https://www.sitly.nl/en?utm_source=so cial&utm_medium=organic&utm_campaign=ope ngraph" /> Arnout Hellemans | @hellemans | #iMeasurecamp
- 18. Arnout Hellemans | @hellemans | #iMeasurecamp
- 19. PDF’s Arnout Hellemans | @hellemans | #iMeasurecamp
- 20. Non http traffic Arnout Hellemans | @hellemans | #iMeasurecamp
- 21. Arnout Hellemans | @hellemans | #iMeasurecamp
- 22. UTM tag: Email marketing Social profiles Social share buttons PDF’s / .doc Arnout Hellemans | @hellemans | #iMeasurecamp
- 23. Arnout Hellemans | @hellemans | #iMeasurecamp
- 24. Arnout Hellemans | @hellemans | #iMeasurecamp
- 25. UTM tips: lowercase Naming convention Tag your syndication or product feeds Fit with default channels Arnout Hellemans | @hellemans | #iMeasurecamp
- 26. Tips: Test on test view Create new channel grouping Keep an eye on ‘other’ Overwrite default channel grouping Arnout Hellemans | @hellemans | #iMeasurecamp
- 27. Thanks Arnout Hellemans | @hellemans | #iMeasurecamp