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The Collaboration Economy

The Collaboration Economy

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The Collaboration Economy

  1. 1. The Collaboration Economy<br />Arnd Brugman<br />Innovation & Inspiration<br />Solutions - Sogeti<br />
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  11. 11. X<br />10<br />U<br />
  12. 12. Jesse James Garrett<br />
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  14. 14. Process<br />Technology<br />
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  16. 16. Hi, I’m Peter.<br />I’m 23 and I live in Amsterdam with <br />my Girlfriend Susan. I Love to go out <br />to the movies and like to eat Mexican.<br />I like to fitness and play Halo3 on my <br />XBOX360. I work as an Interaction-<br />Designer at a company called ......<br />
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  18. 18. Process<br />People<br />Technology<br />
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  21. 21. Relation and Relevance<br />Not Propaganda and Push<br />Choose Channels Strategic<br />Web, Print, Social, Phone, Radio, TV, Mobile<br />Start from User Perspective<br />It is not about Technology, it is about People<br />
  22. 22. www.sogeti.nl<br />nl.linkedin.com/in/arndbrugman<br />twitter.com/arndbrugman<br />www.slideshare.net/ArndBrugman<br />Arnd.Brugman@sogeti.nl<br />

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