Check out these top-notch social marketing campaigns to help you build brand awareness on social media.

1. 10 Social Marketing
Campaigns You Wish
You Came Up With

2. Social media has become ‘the’ outlet for brands big and small to
connect with customers and build brand awareness. The social
marketing campaigns that have used social media successfully aren’t
just boosting their numbers, they are establishing a bond with
consumers.
Want to find out how to create campaigns that will spread like wildfire and make
your customers forget about your competitors?

3. Here are the top 10 campaigns that have managed to strike
it big on social media

4. 1. The ALS Ice Bucket Challenge
Most people wouldn't know very
much about ALS (also known as
Lou Gehrig’s disease) or the
struggles of those who suffer from
it, if it weren’t for the
head-numbing ice bucket challenge
launched in 2014 by the ALS
Association.
Its social media campaign not only spread awareness – it led to
$41 million in donations to fund research.

5. Today, scientists are one step closer to finding a cure thanks to all
the money raised from #icebucketchallenge. A specific gene, which
is known to contribute to the development of the disease, has
been discovered, giving researchers a target for drug development.

6. 2. The Dollar Shave Club YouTube Campaign
Science shows that when people feel good, their first impulse is
to share. The marketers for the Dollar Shave Club have created a
hysterically funny video campaign on YouTube. It makes people
smile, and has gotten a lot of social media attention. It is
impossible not to crack up watching their videos.

7. The original one, created with
Dollar Shave Club CEO, Mike, has
gotten over 24 million views.
It also launched this start-up to stardom and won the company
serious attention, including a feature interview on CNBC.

8. 3. DHL – The Trojan Mailing Campaign
DHL came up with a mischievous, and pretty hilarious idea to
market its messaging
service – getting their
competitors to market
for them.

9. They used thermal activated tape to hide their brand, froze the
packages, and then hired competing delivery companies to
deliver their packaging – and their branding.
10 points for creative genius. The campaign has garnered more
than 41 thousand Facebook shares.

10. 4. Airtasker’s Like a Boss Campaign
Aussie services marketplace
company, Airtasker, won
over their audience – and
their audience’s friends and
followers, with the brand’s
Like a Boss video campaign.
The videos, featuring an
Asian grandmother, an over-tasked new mum, and a man cave
aficionado dancing with their Airtasker helpers, are priceless.

11. Colin Jowell of UDKU, the agency that came up with the videos,
explained part of their winning production process,
“We ... sense checked it with a good old fashioned animatic test
– and people actually laughed out loud at the animation.”

12. 5. Honey Bunches of Oats 50 Million Smiles
Who doesn’t love a brand that gives us all a reason to smile?
Honey Bunches of Oats got
a lot of love for their 50
Million Smiles and Counting
campaign through Facebook
and Instagram. They added 162,000 fans from the campaign!

13. The brand did an excellent job spreading the word about their
cereal, while also making a great loyalty-building marketing move by
making the campaign into a contest. They offered a chance to win
an all-expenses paid holiday for everyone who posted a quote,
photo or video testimonial about something that made them smile.
Contests are great for strengthening customer relationships and keeping people
talking and sharing!

14. 6. Tourism Queensland – Best Job in the World Campaign
This marketing campaign went viral on the day it was launched,
bringing in so many site visitors, the company’s site crashed! It
was a brilliant way to promote tourism to tropical Queensland on
a small budget.
Tourism Queensland called for short video uploads to serve as job
applicants to get the best job in the world – living and working as the
caretaker on Hamilton Island of the Great Barrier Reef for six
months.

15. The campaign was a
predecessor to today’s social
media big hits, launched
back in 2009.
News of the campaign was
spread through 60 youth
travel operators to get
applicants going.

16. In the end it resulted in:
● 34,000 video applicants
● 230,000 blog posts
● 46,000 mainstream media reports
● 6.8 unique monthly visitors to the site
● 54 million page views
● A BBC documentary
● Countless people dreaming of what it would be like to live on
an island off the Queensland coast

17. 7. Mondelez’s Real Life Sour Patch Kid Campaign
lovers to snap photos of their favourite candy bars and to modify
them with the platform’s drawing tools. Their best campaign,
however, was the first, which was launched in 2014.
Candy manufacturer Mondelez
is a fan of using Snapchat,
which appeals to their younger
customer base, for their social
media marketing. They recently
launched a contest getting candy

18. They asked social media royal Logan Paul to take over their account
for a week so he could document his weekly pranks using a life-sized
sour patch kid. They gained 120,000 new followers and 6.8 million
impressions thanks to this masterful melding of influencer and
social media marketing.

19. 8. Lowe’s Fix in Six Campaign
This Vine campaign by American
home improvement
company, Lowe’s, is
wonderfully clever. The brand
uses short, clay animation videos
to offer home and gardening
tips.
They clips are fun to watch, perfectly short, and helpful, making
them ideal for social sharing

20. 9. Bonds – The Boys Campaign
Bonds does a superb job of holding
their audience’s attention with The
Boys videos posted to YouTube. The
videos are humorous,
boundary-pushing, and they help
position their briefs as the most
comfortable on the planet.

21. 10. LG – Ticket Hunter
LG used Twitter to engage its target audience, 16-24 year-olds, by
creating an interactive treasure hunt, #lgtickethunter. The first
person to find each LG stall won two tickets to a music concert.
The challenge was a huge success, garnering 50,000 tweets.

22. The brand also quadrupled their
smartphone sales amongst this
age group in the weeks right
after the campaign ended.
This was a great example of
creating something to motivate
buyers by using the right
actions, tone, and incentive.

23. With social media, the more creative you can be with your
campaigns, the more interested your audience will be. These are
excellent examples of smart usage of social networking sites, yet
you’ll notice an important trend – there is no magic formula.
The way to succeed is to come up with a tailored strategy that fits your
brand and that your buyers will enjoy.

24. Want to learn more about getting the word out there about your
brand? Download our guide, “Building Brand Awareness: The Ultimate
Guide for 2017.”