Detox foot-patch
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new product development and marketing strategy
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Detox foot-patch
- 2. Partners Abhisek Aown Arany Ray Arijit Ghosh Debadideb Banerjee Gaurav Nandy Joydeep Saha
- 3. Plan for Presentation Introduction of the Product Production Costing & Pricing Promotion of the product Selling Strategy of the product Conclusion
- 4. Introduction
- 5. Basic Idea It’s an adhesive foot patch that can dramatically improve health by removing heavy metals from the body when placed under the feet during sleep. Works on the principles of foot reflexology which states that different parts of the foot are connected to every other parts of our body. Simple Use: Apply a detox foot patch to the soles of your feet, before going to bed. Present Companies: kinoki foot detox patches, Divine Soul Retreat Detox Foot Patch, Vestige Detox Foot Patch. The e-commerce giant Amazon.in has a 4-star rating for this product.
- 6. Why detox? Huge potential customer base. Rural & Urban Increasing pollution. Sickness Allergies Stress Low competition. Peoples belief in traditional treatment.
- 8. Ingredients Oak Vinegar 5% Bamboo Vinegar 16% Tourmaline 10% Houttyunia Cordata 7% Eucalyptus 22% Chitosan 10% Agicarus Mushroom 20% Saurus Chinesis 10% Filter paper- whatman Adhesive tape-3” Packaging box Mixing tank Agitator- 0.75Hp Power Place
- 9. Production By simple blending of the ingredients we can prepare the product. At a small scale production, one person can produce the product. The ingredients will be taken in an 250lt tank and with the help of an agitator the product can be made. After that the mixture is wrapped in the filter papers and in the adhesive tape and packed. The product is ready.
- 11. Cost/Piece in Rs. Bamboo sap 09.37 Tourmaline 11.79 Agaricus 08.60 Eucalyptus oil 10.19 Pearl stone 09.20 Polyolic alcohol 14.19 Starch 06.66 Others (VC) 10.00 Others (FC) 84.00 Total (VC) (A) 73.34 Not hiring labours Overhead cost 10 (B) Total Cost (A+B)= 83.34
- 12. Price/Piece in Rs. Total Cost = 84.00 Adding Profit = 20% Price = 100.00 Competitors Price: o Vestige Rs 143.00 o Kinoki Rs 199.90 o Nova Rs 239.28
- 13. Investment For the initial investment ,we are going to invest 30k each, which adds up to 1.8 lakh, as we use our own property as a factory place so our establishment cost going to be very minimal and we can start this project with this money. In subsequent steps we will be looking for different sources of investments.
- 14. Promotion
- 15. Advertising and Publicity News Papers: Can reach to huge customer of urban as well as rural. The Telegraph Anandabazar Ei Samay TOI Website: Inter net savvy are the target here. Initially Free Website Social Media: Most of the young generation can be reached with. A well chunk of aged population can also be reached. Facebook Twitter
- 16. Advertising and Publicity Banner: (Railway Stations, Bus Stops, Street) Tag Line: Detoxify Yourself Leaflet: Having details of the benefit of the product. The target market is potentially the whole market place. But we would recommend the product for above 15 yrs. for safety purpose. We would try to increase awareness by the promotion activity and also counsel and consult with our customers.
- 17. Sales
- 18. Strategy Business success doesn't come in one day following one 'right' action, it comes from a group of highly focused, highly committed people doing a lot of smaller growth building activities on a consistent basis over a sustained period of time. Initially we will take the Direct Approach technique. We would be visiting to the places like Health Spas, Hospitals, Gymnasium etc. i.e. the places of health conscious people.
- 19. Strategy We are six partners from different areas. Each of us would visit our local circles of our interest. Thus we can get the relevant data from urban as well as rural areas for future plans. Initially we will provide a packet of our product at Rs.950 (discounting Rs.50) & we also sell a single patch for Rs.98 (Discounting Rs.2) We will provide sample patches (specially made of low cost).
- 20. Conclusion
- 21. So! What is it all about? Unbalanced lifestyle, hectic work life and improper food habits create certain chemicals in the cells of organs. Myriad of pollutants infest our bodies on a daily basis. Detox Foot Patches in the easiest and the most unobtrusive way assist our body in the removal of the toxins. We are offering at the best price and without side effects.
- 22. In the words of Mahatma Gandhi “It is health that is real wealth and not pieces of gold and silver.”
- 23. Acknowledgement We hereby take the opportunity to thank our Professor Dr. Tanima Ray for giving us the opportunity to do this presentation. We would also like to thank our classmates for providing us valuable suggestions whenever needed.