Impact of Social Media on Female Students' Socio-Cultural Values

SOUTH INDIA JOURNAL OF SOCIAL SCIENCES
ISSN: 0972 – 8945
Vol. XXI, No.40, January – June : 2023, 25
SOCIO-CULTURAL IMPACT OF SOCIAL MEDIA AMONG THE FEMALE STUDENTS OF
THE UNIVERSITY
Dr. Niyaz Ahmed Sheikh
Dr Sarveer Hussain Aakhoon
sheikhniyazah@gmail.com ;sarveerkhandr@Gmail.Com
Introduction
Social Media
Modern research in social media most frequently revolves around the power of social media on adolescent
people, particularly university or college students. This is because social media controls the youngsters of
today. This study is therefore an apprehensive approach with the influence of social media on the socio-
cultural values of Chennai university female students nowadays the impact of social media changes the
behavior of the youths. It is evident that there exists a relation between society and media. Consequently
messages can reach public and target groups in real time and they can generate changes and tendencies.
The technology improvement leads to young generation grow up having mass contact with different kind
of social media the existing tools of adolescent communication go by a peculiar set of names - Status
updates, thumbs ups, activity feeds, wall post and profiles are some of the ways that youth communicate
with one another today. My Space and Face book, WhatsApp etc., are some of the tool features of social
networking sites (SNS).
The impact of social media is diverse on a youth's life in both ends, sometimes impacts are in the favor of
youth's social life and sometimes the impacts are negative to its users. Social media might seem like fun
for involving young people. Social media impacts both good and bad. It is one of the most important
influence impacting source throughout the world. According to BBC news research (2013) a revelation
has been given that 67% of Face book users are very frequent and well versed in social media comprising
youths and students a major part. So this approves the fact that youth and student have more focus and are
close to social media. The negative use of social media occurs when students involve themselves in
unethical actions on social media portal, sharing of worthless information, and posting images that are
deleterious to national dignity and foreign relationships with our country.
In the view of Boyd and Ellison, (2008), Social media are characterized by a user's skill to create a public
profile which contain demographic and individual information, and is made visible based upon personal
seclusion settings. Social networking sites present a list of who user are connected to within the site and
also give users the potential to observe their connections and the associates of others on the site. These
sites are about the facilitation of relationships and relationships that exist before the link on the site as fine
as relationships that were formed through the social networking site. Speaking on value of social media,
noted that social networking sites can serve up many uses during disaster relief. Social networking sites
can accumulate information in a central position as well as serve as a resource to value the importance of
a disaster during the or crisis. The rising attractiveness of the social media is not separate with the
emergence of the internet, Smart mobile Phones, Mobile internet, and Tablets which have made it feasible
for disaster users to stay online even when they are on the move. The initiate of mobile internet has greatly
improved the ability of users to connect and remain online which in turn makes it potential for them to log
onto any social Network of their choice irrespective of where they might be.
The power of social media on the socio-cultural values of university students psychologists are concerned
about the identity crisis that our present generation may face today. The lives of people, particularly
students, are largely biased by what is posted by other people on their profiles. The behaviors that students
learn are decided more by what their friends do and less by the educations of parents or professors.

ISSN: 0972 – 8945
Therefore, the purpose of this study is to "determine the power of social media usage on the socio-cultural
values of students of Chennai University". The specific objectives of this study therefore include the
following:
Review of Literature
Social Media and Youth
Presently, the use of social media has become invasive among youths all over the world And this has made
academic research on social media use patterns among youngsters particularly University students very
attractive. All the study reviewed the samples whose participant were University students. University
students' use of social media is occurrence in quickly growing Amount as new information and
communication technology becomes accessible. Many students believe college-age or young adult users
of SNS. For example, earlier studies find that academy student use of Facebook is related to optimistic
relationships to their Friends on campus. The societal impact of youth media research is important. Studies
that directly inform the argues and Controversies outlined in this article have marvelous promise to both
improve youth access and consumption of social media (Ellision, etc.al, 2007)
According to Usharani Narayana and Sukanya Malloli (2013), Web 2.0 have revealed that 'Social media
liable to balance relatively than existing media and patterns of behavior' Further, DiMaggio and others
cite Manuel Castells's research on how Web2.0 in its formative period poised to restructure the social
order, 'the Internet's integration of oral, print and audiovisual modalities into a particular system promises
an impact on society comparable to that of the alphabet, creating new forms of inequality and identity,
submerging influence in decent red flows, and establishing new forms of social organization'. Though
much of the existing literature has paying attention on how online news influences civilian engagement
and attitudes, social media offers more opportunities to influence these variables than just news
consumption. SNS allows public converse with each other online, perhaps changing ties between people
in society, as well as ties between citizens and the government. This is essential for new democracies,
because social capital, once created can raise trust between the actors involved (Matthew Alan Placek,
2016)
Social networking enhances a student's sense of community, sharing and collaboration, brings an
additional responsibility and workload, which some students find inflexible and rather "forced" This
technology uses web cams or voice-only software to hold virtual seminars online. This is extremely useful
for collaborations where, the partners live in different parts of the globe. Through the use of social
networking sites students are able to express themselves, communicate and collect profiles that highlight
their talent and experience (Mocha, 2009). According to Konetes and McKeague (2011), "students are
using Facebook and other channels to develop their identities, beliefs and stances on various issues such
as politics, religion, economy and work, as well as to pioneer and develop intimate relationships."
Social Media and Students
"Students use social networking sites not only for leisure and personal socialization but also as a platform
for more meaningful and serious deliberations, and students are using social networking for making
friends, sharing links, online learning, finding jobs to accomplish their economic, educational, political
and social being" Gross (2004). Researchers have fast realize the need to incorporate this into the
educational faculties, as a resource to support the educational communications between student and
faculties, even though institutions of higher learning have tried preventing students from accessing
technologies which is of less important to their academic benefit of an open public sphere. Frank Furedi

ISSN: 0972 – 8945
(2016) argues that the Internet and social media are very powerful tools that can influence and shape
human behavior. The social media has played an important role in current outbreaks of social protest and
resistance. The mushrooming of absorb protests, the Arab Spring, the mobilization of resistance against
the Government of the Ukraine or in Hong Kong was deeply dependent on the resources provided by the
social media. Many observe have accomplished that in a networked world the social media possesses the
potential to promote public participation, engagement and the process of democratizing public life. That
the web2.0 and the social media are dominant instruments for mobilization of people is not in doubt.
However, it is not its own technological essential that allows the social media to play important role in
social protest. Rather the inventive use of the social media is a response to aspirations and needs that pre-
exist or at least endure independently of it. This technology must to be apparent as a resource that can be
utilized by social and political movements looking for a communication infrastructure to promote their
cause. By taking a macro perspective on these competing views of cultures, it is possible to view culture
as being differentiated based on characteristics such as history, geography, context, socio-political
systems, values, and behaviors. At this point, a discussion of cultural values can explain how those values
may influence online social networking strategies.
According to Okafor Godson Okechukwu, Achokwu Lorreto Ngozil (2014) In the year 2011 alone
witnessed a enormous use of mobile phones social media like Face book, twitter etc.in the national and
local elections in Nigeria and South Africa respectively, and in the independence Arab countries Tunisia,
Egypt and Libya. There is no doubt Social media due to their participatory, interactive and cost-effective
nature it has become veritable instrument for carrying out election campaigns and other electioneering
activities. Meanwhile, risks and fears of possible abuse and misuse of these technologies in the process
continue to exist.
Researcher Asemah et al (2013) stated that exposure to social media by undergraduate students of Kogi
State University students is high and this has negative effect on their performance. Hence, they also noted
the following recommendations: students should reduce their exposure to social media and pay more
attention to their studies; students, especially those willing to record huge academic success should guide
themselves against the use of social media, the government, schools and other well to do individuals
should encourage hard work by rewarding successful students through scholarship schemes and other
incentives; and the government should consider the possibility of evolving a policy on teenagers' exposure
to social media.
Objectives of the Study
• To analyze the factors that influence social relationship of students through social media.
•To analyze the impact of social media on the academics of students.
• To analyze the social and cultural impact of social media on University students,
Methodology
A survey research was through questions, adopting this research method the attitude, opinion and
perception of University students in using social media can be studied also the social media usage and its
impact on social and cultural factor of the university student could be analyzed quantitatively.
Design of the Study
The descriptive research was conducted by using the procedure survey method that is a type of
methodology in social science studies.
Population
The population of the study contains the Female of Chennai university students.

ISSN: 0972 – 8945
Sample
From the above population of Chennai university, a sample of 150 students and scholars was selected and
none random sampling method was used to select the sample from all over population among female
Students in Chennai university.
Statistical Analysis
Statistical Package for the Social Sciences (SPSS) was used for the data analysis and interpreted. All
collected data was entered at SPSS sheet to analyses the data, to separation the findings and representation
the data in appropriate form, to draw the diagrams
Analysis and Interstation•
All collected data entered in (SPSS) and analyze in the form of percentage, Table and graph were made.
Table 1
Particulars T DF P-Value Inference
Close friends .885 148 .378 Ho Accepted
Co-workers .826 148 .410 Ho Accepted
Family -1.128 148 .261 Ho Accepted
Friends 1.324 148 .160 Ho Accepted
People that live far
away
1.414 148 .160 Ho Accepted
Strangers/people you
not already know
-.935 148 .351 Ho Accepted
In the above show that whom you communicate (chat) using social networking sites is Close friends, Co-
workers. Family, Friends, People that live far away, Strangers/people you do not already is p- value greater
than 5%significant level Ho is accepted. Hence conclude that there is no significance difference between
social networking it’s using with respect to gender.
Table 2 Social media affects social-culture of the society
Similarly social media affects socio-culture of the society like lifestyle, education, values, material culture,
and attitudes-value greater than 5% significant level Ho is accepted. Hence conclude that. There is no
significance difference between social networking sits using with respect to gender:
Particulars T Df P-Value Inference
Lifestyles .668 148 .505 Ho Accepted
Education -.064 148 .949 Ho Accepted
Values .584 148 .560 Ho Accepted
Material Culture .273 148 .785 Ho Accepted
Attitudes .222 148 .824 Ho Accepted

ISSN: 0972 – 8945
Table 3 Social media affecting daily life
Similarly in the social media affecting daily life in social contact with friends, social contact with relatives,
social contact with parents, reduced reading habits, reduced eating habits, reduced physical fitness, made
physically and mentally lethargic, distracted academic performance, caused depression. P-value greater
than at 5% significant level Ho is accepted. Hence conclude that there is no significance difference
between social networking sites using with respect to gender
Findings
The sample of 130 respondents consisted of 76% female males and % females. There were five categories
of age ranging from 18-30years.In That whom you communicate (chat) using social networking sites is
Close friends, Co-workers, Family, Friends, People that live far away, Strangers people you do not already
know is p value greater than at 5% significant level Ho is accepted. Hence conclude that there is no
significance difference between social networking its using with respect to gender. Similarly social media
affects socio-culture of the society like lifestyles, education, values material culture, attitudes- value
greater than at 5% significant level Ho is accepted. Hence conclude that there is no significance difference
between social networking sits using with respect to gender. Alike in the social media affecting daily life
in social contact with friends, social contact with relatives, social contact with parents, reduced reading
habits, reduced eating habits reduced physical fitness, made physically and mentally lethargic, distracted
academic performance caused depression. p value greater than at 5% significant level Ho is accepted
Hence conclude that There is no significance difference between social networking sites using with respect
to gender,
Conclusion
The socio-cultural impact of Social media reveals that internet has made variation in the lives of the users
with regard to speech and increase in the level of knowledge. However, the respondents feel that Social
media has influenced the physical appearance, dressing style and food culture. Internet has increased rather
than decreased socialization with friends and relatives say the study The Study deals with a survey on the
Socio-Cultural impact of social media among University students in Chennai. The social media sources
which are used in the research tool are WhatsApp, Face book, Twitter, YouTube, Skype, and Myspace.
The questionnaire consists of 10 close ended questions while 27 questions are open ended. The survey
was made by this researcher to 150university students. All the participants actively responded to this
questionnaire. The percentage of above average of the questionnaire was 90 percent. The average
participation of the female respondents is greater than the male respondents with 60 percent. The level of
qualification of the respondents varies from masters to PhD programs belonging to Chennai University

ISSN: 0972 – 8945
Majority of the respondents belong to both urban and rural area. The average age groups who were
contacted by this researcher were between 18-35years. All the data were collected only with students. This
shows that the use of social media is widely used by all segmented students of the society in Chennai
University. The final results of the survey shows that students are widely using social media for their daily
life. It was similarly pragmatic that the use of social media influences social connection of University
Students. This implies that students continue and widen active friendship by being in acquaintance through
communication using social networks. In addition, it was exposed that the use of social media has negative
impact on study culture of Chennai University students. In general, the present study observed that social
media has turn into a mainstream activity and has become a major mode of communication for students.
In conclusion, it is revealed that there are positive and negative influences connected with social media
use by Chennai University Students. Moreover, the social media in the aspect of socio-cultural, most of
the respondents had different of opinion towards social norms, ethics, behavior, cultural so on. However,
based on the findings of this study, the following recommendations are proffered.(a) There is necessitate
for types government and policy makers that they should set up technology that will oversee the adequacy
of the content of information existing in social media networks (b) parents should observe and conform
that their children's intensity of indulgence and use of social media (c) Instruction of frequency of
disclosure is advised to stem the negative influences of the social media on students and (d) Students
should be oriented concerning the causes of social media overeat and its social and psychological
implications.
Reference
Alan (2016). Democracy: social media use and democratic legitimacy in Central and Eastern Europe,
Routledge, pp. 1-19
Ekeet, al. (2014). "The Use of Social Networking Sites among the Undergraduate Students of University
of Nigeria, NsukkaLibrary Philosophy and Practice (e-journal). Paper 1195. http:// digitalcommons.un-
l.edu/libphilprac/1195
Gross F. (2004). Adolescent Internet use. What we expect, what teens report, Elsevier Applied
Developmental Psychology pp. 633-649
Junco., et, al. (2011). The effect of Twitter on college student engagement and grades,
Wiley Online Library
Retrieved from: http://www.aspeninstitute.cz/en/article/4-2014-how-the-internet-and-social-media- are-
changing-culture/
Retrieved from: http://www.academia.edu/8394131/social_media_and_changing_socio-
cultural_values_among nigerian_university_undergraduates_a_study_of_nnamdi_azi
kiwe_university
Usharani et. al. (2013).A Critical Analysis of Socio-Cultural Impact of New Media on Users in India,
Source Global Media Journal pp.1

Impact of Social Media on Female Students' Socio-Cultural Values

Recommended

Recommended

More Related Content

Similar to Impact of Social Media on Female Students' Socio-Cultural Values

Similar to Impact of Social Media on Female Students' Socio-Cultural Values (20)

Recently uploaded

Recently uploaded (20)

Impact of Social Media on Female Students' Socio-Cultural Values