This document summarizes a student's commercial design project for an office space of the future. The concept was called the "Pendulum Effect" where human actions determine space design and vice versa. The proposed office featured modular, multifunctional workstations and an open conference area to accommodate different needs. It also included varying floor heights requiring movement to access different areas. Elevations, perspectives and design details of customized workstations are presented. The branding strategy emphasizes creating harmonious spaces focusing on human needs through individualized design. Sustainability is also highlighted through material choices and an open floor plan.

1. - Salvador Dali
Have no fear of perfection, you’ll never reach it.
2 Class
Goal
Year
Instructor
Commercial Design
Office of 2020
Fall 2014
Serena Zanello
The first commercial design class project
was to participate in a competition, which
was presented by Metropolis Magazine and
Business Interiors by Staples.
Moodboard / Concept
Space Plan
RCP
Elevations
Perspectives
Design Detail
Branding Strategy

2. My concept was “Pendulum Effect. “
Humans’ actions decide the design of a space, and a space can affect
humans’ actions and reactions. This is a mutual effect, just like “Pendulum
Effect.” My concept reflects in this project: people adjust space for
different actions, and actions are affected by interior spaces.
For this office, the interior design is “spaces affect actions, and actions
create spaces,” and it is highly modular, with multifunctional workstations
or an open conference space. Those areas can be used when people
need them, this is “actions create spaces.” Moreover, through the different
height of floors, people have to move their feet to either go up or down;
this is “spaces affect actions.”
Moodboard / Concept
Tight Relationship
Space → Action
Action → Space
Impact
Bloom
Spiral
Stretch
Splash
Dandelion
Hsiaochi ChangWorkplaceoftheFuture2.0
MoodboardConcept
Commercial Design
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3. A
CB
D
B Side Elevation
no scale
C Side Elevation
D Side Elevation
A Side Elevation
no scale
no scale
no scale
CHI STUDIO
4
3
5
6
Hsiaochi ChangWorkplaceoftheFuture2.0 Commercial Design
Elevations
33 34

4. Hsiaochi ChangWorkplaceoftheFuture2.0
LOBBY
Commercial Design
Perspectives
WAITING AREA / DISPLAY SPACE
35 36

5. WorkplaceoftheFuture2.0 Hsiaochi Chang
COUNTER
Perspectives
Commercial Design
BIG CONFERENCE PLACE
37 38

6. Hsiaochi ChangWorkplaceoftheFuture2.0
Perspectives
Commercial Design
39 40

7. This workstation is a customized design piece for this
project. Since the office will be built in the future, we
need to think about the network between people. This
workstation is good for group projects, and it also can
be used as a small informal presentation area. The
materials are glass, particleboard and metal. Glass is
used for cabinet doors; particleboard is mainly used in
this system, and metal is used for legs. Glass doors can
also be used as white boards.
GLASS PARTICAL BOARD STAINLESS STEEL
2’-0”
2”
2’-1”
2”
1’-6”
3’-0”
3’-0”
6”
1”
5’-6”
5’-6”
1’-4 1/2”
6’-0”
4’-6” 2’-6”4’-6”
Hsiaochi ChangWorkplaceoftheFuture2.0
DesignDetail
Commercial Design
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8. Hands of people. Different shapes indicate the diversity design possibilities.
Head of people. The initial of this firm.
Legs of people. Leaves represents the design and studio pursue sustainability.
Chi Studio
Interior ArchitectureDesign
Customize Furniture
Ariel Chang
Office Manager
T 415xxxxxx
O 415xxxxxx
Chinese Letter of “People“
The goal for the design firm, Chi Studio, is to bring harmonious, highly comfortable, and
sophisticated interior design to clients. The studio is based on the desire of creating an individual
design for every client. Human beings are the center of actions: actions will reflect in spaces, and
design will affect reactions of humans. People will be the main consideration of designs. To make
their career more successful, Chi Studio has a furniture design department to customize furniture to
have unique aesthetic objects in spaces.
Chi Studio will develop as a green business. Beyond using green materials, Chi Studio encourages
employers to keep sustainable practices in their daily office. For the space, it will be open space
without solid panels. The first reason is bringing the sunlight into the office; and the second is to
break down the dividers for more sharing and brainstorming opportunities.
Branding Strategy
Hsiaochi ChangWorkplaceoftheFuture2.0
BrandingStrategy
Commercial Design
Business Card Front Business Card Back
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