Creative thinking

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The 14 essential rules of great design by Rob Morrison.

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Creative thinking

  1. 1. Creative designShaping experiences through creative thinking ROB MORRISON
  2. 2. HELLO
  3. 3. ATTRIBUTES OF A GREAT DESIGNER
  4. 4. THE TECHNICIAN
  5. 5. THE DECORATOR
  6. 6. THE CONCEPTUALIST
  7. 7. THE LAYOUT ARTIST
  8. 8. GOOD DESIGNERSHAVE ALL FOUR CHARACTERISTICS
  9. 9. DESIGN RULES
  10. 10. Rules can be broken.But never ignored. DAVID JURY, TYPOGRAPHER
  11. 11. NUMBER ONEDESIGN WHAT PEOPLE NEEDNOT WHAT THEY ASK FOR
  12. 12. NUMBER TWODESIGN IS NOT DECORATIONDESIGN IS HOW IT WORKS
  13. 13. NUMBER THREESIMPLICITYWHEN IN DOUBTTAKE IT OUT
  14. 14. Perfection is achieved notwhen there is nothing left toadd, but when there isnothing left to take away. ANTOINE DE SAINT EXUPÉRY
  15. 15. NUMBER FOURTHINK LIKE A CUSTOMER
  16. 16. NUMBER FIVEDESIGN IN FLOWSNOT SINGLE EXECUTIONS
  17. 17. NUMBER SIXCONTEXTUNDERSTAND THE ENVIRONMENT
  18. 18. NUMBER SEVENTARGET YOUR DESIGNTO WHERE PEOPLE WANT TO BENOT WHERE THEY ARE
  19. 19. NUMBER EIGHTSPRUIKIT’S OK TO SELL YOUR IDEA
  20. 20. Design should never say,‘Look at me.’ It should always say, ‘Look at this.’ DAVID CRAIB
  21. 21. NUMBER NINEIT’S OK TO FAILCREATIVITY NEEDS A SAFETY NET
  22. 22. Do things thatyou’re afraid of. KAYT JONES
  23. 23. NUMBER TENTHE POWER OF PROTOTYPINGSHOW THEM THE MONEY
  24. 24. NUMBER ELEVENF!#CK PHOTOSHOPAND SKETCH
  25. 25. NUMBER TWELVEBLINKAND TRUST YOUR FIRST INSTINCTS
  26. 26. I’m a user group of one. STEVE JOBS
  27. 27. NUMBER 13IT’S IN THE DETAILA HIGH QUALITY FINISH IMBUES TRUST
  28. 28. NUMBER 14GOOD DESIGN STARTS TRENDS
  29. 29. DEBUNKING DESIGN MYTHS
  30. 30. BRAND IS NOT A LOGOBRAND IS THE EXPERIENCEPEOPLE PERCEIVE OF YOUR BUSINESS
  31. 31. CONTENT REALLY IS DESIGNDESIGN REALLY IS CONTENT
  32. 32. CAN SOMETHING BE OVER DESIGNED?NO. THERE IS SIMPLY GOOD DESIGNAND BAD DESIGN
  33. 33. THANKS

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