3. • Marketing Definition
• Inbound vs outbound
• What is DM
• Why DM
• DM Channels
• Buyer’s Journey
• Marketing funnel
• More Resources
Agenda
4. What is Marketing
● Philip Cotler: (father of Modern Marketing)
The science and art of exploring, creating, and delivering value to satisfy the
needs of a target market at a profit.
● Marketing is about to connect with your audience in right place at right time.
7. Digital Marketing ?
Hub Spot: DM is any form of marketing that exist online.
Business leverage digital channels such as SEM, SMM, Email and websites to
connect with current and prospective customers.
Digital marketers are responsible of driving brand awareness and lead
generation through all these digital channels.
12. Does digital marketing work for all businesses?
Answer is
YES
DM can work for any business in any industry.
Not to say all businesses should implement a digital marketing strategy in the
same way.
14. Marketing funnel - Purchase funnel
• A warnesss
• I nterest
• D esire
• A ction
15. How long will it take to see results from my content?
● Often faster than offline marketing due to the fact it's easier to measure ROI
● Depends on the scale and effectiveness of your digital marketing strategy.
● Paid Marketing result is faster but free (organic) result take longer
Marketing is about to connect with your audience in right place at right time.
you need to meet them where they are spending their time
Digital marketers are responsible of driving brand awareness and lead generation through all these digital channels
In small companies one digital marketer are responsible for all and for big companies each marketer focus on specific channels
First digital marketing back in 1990 , first search engine archie.
Outbound : Push notification
Inbound:
SEO
91% of email users have unsubscribed from an email they previously opted into.
86% of people skip TV ads
44% of direct mail is never opened
Also referred to as “interruption” or “push” marketing.
get a message to a large number of people in an effort to make a sale.
Message is general
Print/TV/radio advertising
social media advertising
cold calling
email blasts
Marketing is about to connect with your audience in right place at right time.
you need to meet them where they are spending their time
Digital marketers are responsible of driving brand awareness and lead generation through all these digital channels
In small companies one digital marketer are responsible for all and for big companies each marketer focus on specific channels
First digital marketing back in 1990 , first search engine archie.
DM has so many options and strategies associated with it.
DM Use tools like analytics dashboards to monitor the success and ROI of your campaigns.
https://datareportal.com/reports/digital-2019-afghanistan?rq=Afghanistan
Big organization has dedicate staff for each channel
SEO: This is the process of optimizing your website to "rank" higher in search engine results pages
On page SEO: keywords for their search volume and intentOff page SEO: backlinks
Content marketing: This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers
like: Blog posts, Ebooks and whitepapers, Infographics
SMM: increase brand awareness, drive traffic, and generate leads for your business.
Email Marketing: a way of communicating with their audiences
Branding
Display netwrok
Web and mobile push notification. messages that pop up on subscribers' mobile devices
opt-in rate for push notifications was 67.5% 2018.
Android devices (91.1%)
iPhones (43.9%).
Marketing is about to connect with your audience in right place at right time.
you need to meet them where they are spending their time
Digital marketers are responsible of driving brand awareness and lead generation through all these digital channels
In small companies one digital marketer are responsible for all and for big companies each marketer focus on specific channels
First digital marketing back in 1990 , first search engine archie.
Awareness Stage: The buyer realizes they have a problem.
Consideration Stage: The buyer defines their problem and researches options to solve it.
Awareness: the first imporssion can be the last impression. Gain the attention of consumers
Interest: if the consumer feels the product has no meaning for him or if he doesn’t find it captivating enough, he will never reach the purchase stage. Product communication should point to the consumer’s need.
Desire: why they need it, if a customer night not actually need that product, the brand can try to create the want for it.
Action: when the consumer has had a positive disposition towards the brand, he/she will be willing to try it or buy it