Qmobile Smart Watch with All features applicable

2. GROUP MEMBERS
Syed Arbab Hussain
Uzair Malik
Asra
Ambar

3. CONTENTS
Vision and Mission
Introduction
Brand Positioning
Marketing Strategies
Introducing Qband

4. Vision:
“Empower our customers to connect with the world around them through a
telecommunication medium that spells quality at affordable rates.”

5. MISSION
To establish brand loyalty and high revenues through customer loyalty by
offering innovation, quality and reliability with excellent customer care.

6. INTRODUCTION
• Qmobile is the largest selling mobile phone brand in Pakistan, the
sells up to one million mobile phones in a month.
• The quality and reliability of their mobile phones are what attract the
customers the most.
• Qmobile not only manufactures smartphones but also launches
keypad phones for people with limited requirements.
• Qmobile was firstly LG that was re-introduced as Qmobile with the
help of DIGICOM and creator Zeeshan Akhtar

7. QMOBILE
• The CEO, chairman and mastermind behind Qmobiles invention is Mr.
Zeeshan Akhtar.
• Qmobile was launched in the year 2009
• The association of Zeeshan Akhtar with brands like L.G and Samsung
led him to the invention of Qmobile
• As Pakistan is a price sensitive market he developed a brand which had
quality and was affordable.
• L.G is a renowned cell phone industry, they re-launched their cell
phone accessories in Pakistan with a new brand name Qmobile under a
new company known as DIGICOM.

8. MR. ZEESHAN AKHTAR

9. BRAND POSITIONING
• Qmobile is one of such brands which has effectively positioned itself in the minds of its
customers and has managed to establish a strong customer base.
• Qmobiles great success over the years since its inception is in large part due to its marketing
strategy.
• They had well thought out marketing campaigns, targeted advertisements and pricing, and
clearly understood the core market for their models
• They brought in famous personalities to bring in fandoms of different genres like sports,
dramas and even crossing borders to bring actresses from India and Turkey.

10. MARKETING STRATEGIES
• Celebrity endorsments by Kareena Karpoor, Sonam Kapoor and even our own Fawad
Khan have been an integral part to the marketing success of Qmobile.
• Even Product placement in very famous tv shows of Pakistan which include the
Comedic show Bulbulay, the renowned Jeeto Pakistan and even many more.
• In this time even after major popularity Qmobile has always tried to bring in talent
from all over the world to Promote and generate a hype for there products old or new
Such an Example is the Infamous Esra Bilgiç a renowned actress from turkey to ride
the wave of popularity of Ertugal.

11. QBAND
Introduction To Qband
the watch you need?

12. WHAT IS QBAND?
QBAND is the next step in innovation in Pakistan, it may not be the first of its kind as Apple
or Samsung has already established there own but what will it do for Pakistan and for its
people in general how will it help them how will it give a step ahead from Apple or Samsung,
we can firstly state its Price wouldn’t be anything as the other brands it will be price friendly
not cheap but friendly it will feature the design that have been surveyed to be favorable and
features that will benefit all.

13. FEATURES
• Heart rate monitor, with the help sensors, it’ll notify you the moment your rate
become abnormal or when your heart beat rhythm doesn’t sit right with the
health criteria.
• Exercise Tracker, detect several exercises the moment you manually tap this
feature or it’ll automatically start working the moment you start moving. Apart
from that it’ll also notify you about the calories you have burned on day to day basics.
• Connectivity, can be connected to several devices so in case of misplacement
you can easily track your connected device down, Also can be connected to wi-fi or cellular data
or even Bluetooth.

14. FEATURES CONTINUED
• Ultrasonic Food Sensor, with the help of latest technologies, it’ll notify you about
the things you are allergic too (based on the submitted data you have inputed) once
you’re near it within the distance of 5 to 10 cm.
• Assistant, your personal assistant to help you with reminders and basic task by
receiving your voice command. Can reply the text and receive calls for you.
Include your sleep hours your day to day routine can be recorded and feedback to you
• Entertainment, while being connected with your phone, it can be the portable
speaker for you.
• Navigator, now you don’t have to worry about looking at your screen again and
again to reached your destination, it will guide you by giving you voice commands.
• Calender with the help of assistant we can mark dates and notifications plan out exercises ,
work related assignments and even classes to take and its timing can be recorded and
stored in the calendar app of the watch through the use of Qmobile App