The document is a horoscope for digital marketing trends in 2015 that matches each zodiac sign with a trend and notable influencer. It provides descriptions of 12 trends such as personalization, content strategy, mobile-friendly content, wearable technology, omnichannel marketing, and more. Each trend is paired with a zodiac sign and characteristics related to that sign are linked to how marketers can approach that trend. The horoscope is produced by JBH Marketing to help marketers determine what trend their sign recommends focusing on in 2015.

1. ARIES
March 21 - April 19
“The Ram”
TREND INFLUENCER
@dmscott
Keynote Speaker & Bestselling
Author, Freshspot Marketing
Trend to watch:
Personalisation
With the help of big data, your business can gain a distinct
competitive advantage by making marketing materials more
personal. Insights into buyer personas and consumer behaviour
can increase conversions, improve customer retention and will
make your marketing efforts more useful. Time for all your
Rams to harness your inner creativity!
DAVID MEERMAN SCOTT
Characteristics: Creative, adaptive, insightful, spontaneous,
driven, ambitious
ARIES
T
H E R A M
MAR 21 - APR 19
TAURUS
April 20 - May 20
“The Bull”
A
P
RIL 2 0 - M AY
20
THE BULL
TAURUS
TREND INFLUENCER
@JoePuluzzi
Author & Founder of the
Content Marketing Institute
Trend to watch:
Content marketing strategy
With content marketing budgets predicted to increase in 2015, it
is incredibly important that sufficient time and effort is spent on
producing a comprehensive and coherent strategy, as this is the
only way success can be achieved. Be stubborn like a Taurus and
don’t lose sight of your content objectives.
JOE PULLIZI
Characteristics: Strong-willed, stubborn by nature,
committed, sympathetic
GEMINI
May 21 - June 20
“The Twins”
TREND INFLUENCER
@markwschaefer
Executive Director of
Schaefer Marketing Solutions
MARK SCHAEFER
Characteristics: Flexible, adaptable, supportable,
inspirational, good negotiators
CANCER
June 21 - July 22
“The Crab”
TREND INFLUENCER
@dannydenhard
Marketing, Content & SEO
Trainer and Consultant
DANNY DENHARD
Characteristics: Traditional, loyal, sympathetic,
retrospective, fascinated by history
LEO
July 23 - August 22
“The Lion”
TREND INFLUENCER
@jchernov
VP of Content at Hubspot &
Content Marketer of the
Year 2012
Trend to watch:
Mobile friendly content
As a Lion, you’re analytical and tech savvy, so ensure content is
mobile friendly in order for it to reach ALL of your customers.
Prioritise content and adapt your functionality to fit via optimised
websites, responsive designs or dedicated apps.
JOE CHERNOV
Characteristics: Powerful, brave, intuitive, savvy, analytical,
natural born leaders
Trend to watch:
Wearable technology
Wearable tech is really going to take off in 2015 and it’s not
just for sports enthusiasts, fitness fanatics or the fashion set.
Marketers will be looking at how augmented reality and ubiquitous
computing can enhance promotional activity as well as the
customer’s overall experience. Like the flexible and adaptable
Twins of Gemini, you should move with the times!
THE TWINS
M
AY 2 1 - J U N E
2
0
GEMINI
Trend to watch:
Omnichannel marketing
Despite being a commonly used term in retail, all brands can
benefit from an “omnichannel” approach, even the traditional
Crab. It’s about ensuring a customer centric yet consistent
strategy is adopted across all channels and devices, which
features quality content and a seamless user experience!
CANCER
T H E C R A B
Jul22
Jun21
T H E LION
JUL 23 AUG 22
VIRGO
August 23 - September 22
“The Virgin”
TREND INFLUENCER
Trend to watch:
Mobile first
It isn’t just content that needs to be geared towards consumers
on the move, your entire marketing footprint should capitalise
on the power of mobile. Although this will continue to be a key
trend for 2015, numerous brands are still failing to create user
experiences from mobile upwards. Make use of your intuitive
nature and put mobile first.
DICK COSTOLO
Characteristics: Talkative, charming, inquisitive, intuitive,
analytical, team players
VIRGO
AUG 23 -
SEP 22
THE VIRGIN
@dickc
CEO of Twitter
LIBRA
September 23 - October 22
“The Scales”
TREND INFLUENCER
@jaybaer
Keynote Speaker & Author
of Youtility
Trend to watch:
Paid amplification
As a dedicated marketer, you care about the success of your
content. Now it’s time to cut through the noise with paid
amplification to boost your reach. But first, work out your
objectives and optimise your content accordingly. As a Libra,
you may well be a quiet underdog, however now is the time to
stand up and be counted.
JAY BAER
Characteristics: Balanced, moral, understanding, caring,
champion of underdogs, quiet/shy
SCORPIO
October 23 - November 21
“The Scorpion”
TREND INFLUENCER
@annhandley
Chief Content Officer for
MarketingProfs
Trend to watch:
Marketers as writers
As a confident marketer, you have the ability to produce engaging
branded content. But don’t stop there, harness your bold, honest
style and write with empathy to really resonate with your audiences.
The Scorpion’s confident and determined personality will be
creating compassionate and tactful content in no time.
ANN HANDLEY
Characteristics: Bold, calm, controlled, confident, focused,
determined
SAGITTARIUS
November 22 - December 21
“The Archer”
TREND INFLUENCER
BRIAN SOLIS
Characteristics: Intense, focused, philosophical, impatient,
results orientated
CAPRICORN
December 22 - January 19
“The Goat”
TREND INFLUENCER
@peretti
Founder & CEO of Buzzfeed
JONAH PERETTI
Characteristics: Highly intelligent, practical, organised,
systematic
AQUARIUS
January 20 - February 18
“The Water Bearer”
TREND INFLUENCER
@stevegarfield
Founder of Boston Media
Makers & Videoblogging
Pioneer
Trend to watch:
Power of video
Video is quickly becoming the content medium of choice for
countless consumers looking for information and entertainment
online. Therefore, video should be a fundamental part of your
content marketing approach in 2015. From Aquarius influenced
content that is caring and sympathetic to more useful and
valuable videos, the possibilities are endless.
STEVE GARFIELD
Characteristics: Humanitarian, philanthropic, caring,
sympathetic
Trend to watch:
SEO site auditing
Use the Archer’s focus and eagerness to drive real results for
your brand by taking the time to thoroughly audit website
content. Once you understand what is working and what isn’t,
you’ll be in a better position to achieve search engine supremacy.
Just try and subdue your impatient character, as results don’t
come quickly.
Trend to watch:
Content distribution
As a practical and organised individual, you’ll have no trouble
distributing content on the right platforms. But remember, you
don’t have to utilise every channel at your disposal, as some will
be more appropriate and relevant than others. Make use of the
Goat’s intelligence to make the correct decisions.
PISCES
February 19 - March 20
“The Fish”
TREND INFLUENCER
Trend to watch:
Being more human
Every aspect of a Pisces' personality makes it perfect for creating
more human content. Consumers don’t want to receive cold and
heartless messages, so make sure you focus on creating honest,
passionate yet knowledgeable content that has plenty of
charisma and character.
COACH DJ
Characteristics: Knowledgeable, honest, passionate, gentle,
quiet, overcautious, trustworthy
OC
TO
BER 23 - NOVEMBE
R
21
THE SCORPION
S
CORPI
O
S
AGITTARIU
S
T
H
E A R C H E
R
Nov 22
Dec 21
@briansolis
Principle Analyst at
Altimeter Group, Author &
Keynote Speaker
CAPRICORN
THE GOAT
DEC 22 - JAN 19
Jan 20
TH
E
WAT E R B E AR
ER
AQUARIUS
Feb 18Jan 20
@djwaldow
Career Transition Coach
PISCES
T H E F I S H
FEB 19
MAR 20
So, even if you don’t believe your life is governed by the position of the sun, moon and planets,
some of the aforementioned trends need to be regarded as true. Hopefully, we have told you
about the necessary personality traits required in order to achieve marketing success in 2015.
We’ve linked the most relevant digital marketing trends for 2015 with the 12 signs of
the Zodiac. Each sign represents a different trend and a notable influencer who might
share your approach to marketing! What does your sign suggest for you?
What upcoming trend does your zodiac sign recommend?
2015 DIGITAL MARKETING
HOROSCOPE
Produced by JBH Marketing
Our Infographics and data visualisation techniques have the power to attract,
build credibility, create sharability and generate those all-important leads.
LIBRA
TH E S C A L ES
SEP 23 OCT 22
jbh.co.uk @jbh_marketing
Sources: www.toprankblog.com/2014/05/digital-marketing-2015, econsultancy.com/reports/digital-
marketer-2015, marketingmagazine.co.uk/article/1317779/key-2015-trends-marketers-act-right