1. ARACELI GUTIERREZAG
AltarSkyBy Araceli G.
Allocation Analysis

2. MISSION STATEMENTAG
§ Altar Sky is a sophisticated brand where the sensual meets and
elegance. These garments are for women who are professionals yet
fashionable when out on a special occasion. We care for our customer’s
best interests, values and beliefs. We ensure the best quality in the gown
industry.

3. DEMOGRAPHICSAG
§ Sex: Female
§ Age: 30- 37
§ Location of residency: Studio City, CA
§ Occupation: Producer, Executive Producer
§ Income: 100k – 150k
§ Socioeconomic status: Upper class
§ Education: Bachelor’s/ Master’s degree

4. PSYCHOGRAPHICSAG
§ Attitude : Confident & Elegant
§ Lifestyle : Luxurious
§ Values : Family, Friends, Work
§ Interests : Fashion, Traveling & Entertainment
§ Hobbies : Reading & Yoga
§ Personality : Outgoing

5. CUT OUTAG
Spring 2017

6. ONE SHOULDERAG
Spring 2017

7. MIDI & MINIAG
Spring 2017

8. MESH FABRICAG
Spring 2017

9. EVENTAG
§ Trunk Show
§ Loyalty card members will be our guests
§ Snacks & beverages available
§ 30% off next purchase will be applied to anything in Bloomingdale's

10. ANNUAL SALEAG
§ Happens once a year
during spring
§ 20 % off on any gown

11. INSTAGRAM MARKETINGAG
§ Instagram, Facebook, Twitter, & Pinterest will be utilized to create
awareness for our followers of any special events, sales etc.

12. SPRING PLANAG
February
March
April
May
June
July
Spring
Season
BOM
Stock
218,050
225,400
240,100
262,150
276,850
247,450
Purchases
107,678
122,745
146,706
164,824
145,016
119,993
806,961
Total
Stock
325,728
348,145
386,806
426,974
421,866
367,443
Markdowns
4,778
5,145
7,056
10,474
20,066
17,493
65,011
Sales
95,550
102,900
117,600
139,650
154,350
124,950
735,000
Total
Deduc?ons
100,328
108,045
124,656
150,124
174,416
142,443
EOM
Stock
225,400
240,100
262,150
276,850
247,450
225,000
Average
Stock
23,601
Turnover
4.10
Monthly
Sales
%
13%
14%
16%
19%
21%
17%
100%
Markdown
%
5.0%
5.0%
6.0%
7.5%
13.0%
14.0%
8.8%
6
-­‐
Month
Merchandise
Plan

13. AltarSkyBy Araceli G.
Araceli Gutierrez
1339 Stagg St
Los Angeles, CA 91605
(714) 206 - 6480
AltarSky@gmail.com
www.altarsky.com
#AS2016_1 - Marypoppins Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
#AS2016_3 - Sky Dress
#AS2016_2 - Lylia Dress #AS2016_4 - Altar Dress
Retail Price - $350
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
13-1409TPX
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
19-3230TPX
11-1305TPX13-3405TPX
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones Pantones
Pantones Pantones
Retail Price - $250
Wholesale Price - $100
Cost Price - $70
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
AG

14. AltarSkyBy Araceli G.
Araceli Gutierrez
1339 Stagg St
Los Angeles, CA 91605
(714) 206 - 6480
AltarSky@gmail.com
www.altarsky.com
#AS2016_5 - Monroe Dress
Retail Price - $325
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_7 - Champange Dress
Retail Price - $250
Wholesale Price - $100
Cost Price - $70
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_6 - Daisy Loli Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_8 - Solid Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
AG

15. AltarSkyBy Araceli G.
Araceli Gutierrez
1339 Stagg St
Los Angeles, CA 91605
(714) 206 - 6480
AltarSky@gmail.com
www.altarsky.com
#AS2016_11 - Tossel Gown
Retail Price - $325
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_10 - Pleated One - Shoulder Gown
Retail Price - $250
Wholesale Price - $100
CostPrice - $70
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_9 - Fit Pencil Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_12 - Ball Gown
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
AG

16. STORE ASSORTMENTAG
A STORE - CENTURY CITY
#AS2016_1 - Marypoppins Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
#AS2016_3 - Sky Dress
#AS2016_2 - Lylia Dress #AS2016_4 - Altar Dress
Retail Price - $350
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
13-1409TPX
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
19-3230TPX
11-1305TPX13-3405TPX
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones Pantones
Pantones Pantones
Retail Price - $250
Wholesale Price - $100
Cost Price - $70
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
#AS2016_11 - Tossel Gown
Retail Price - $325
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_10 - Pleated One - Shoulder Gown
Retail Price - $250
Wholesale Price - $100
CostPrice - $70
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_9 - Fit Pencil Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_12 - Ball Gown
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_5 - Monroe Dress
Retail Price - $325
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_7 - Champange Dress
Retail Price - $250
Wholesale Price - $100
Cost Price - $70
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_6 - Daisy Loli Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_8 - Solid Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_1 - Marypoppins Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
#AS2016_3 - Sky Dress
#AS2016_2 - Lylia Dress #AS2016_4 - Altar Dress
Retail Price - $350
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
13-1409TPX
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
19-3230TPX
11-1305TPX13-3405TPX
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones Pantones
Pantones Pantones
Retail Price - $250
Wholesale Price - $100
Cost Price - $70
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
#AS2016_5 - Monroe Dress
Retail Price - $325
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_7 - Champange Dress
Retail Price - $250
Wholesale Price - $100
Cost Price - $70
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_6 - Daisy Loli Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_8 - Solid Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_1 - Marypoppins Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
#AS2016_3 - Sky Dress
#AS2016_2 - Lylia Dress #AS2016_4 - Altar Dress
Retail Price - $350
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
13-1409TPX
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
19-3230TPX
11-1305TPX13-3405TPX
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones Pantones
Pantones Pantones
Retail Price - $250
Wholesale Price - $100
Cost Price - $70
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
#AS2016_1 - Marypoppins Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
#AS2016_3 - Sky Dress
#AS2016_2 - Lylia Dress #AS2016_4 - Altar Dress
Retail Price - $350
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
13-1409TPX
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
19-3230TPX
11-1305TPX13-3405TPX
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones Pantones
Pantones Pantones
Retail Price - $250
Wholesale Price - $100
Cost Price - $70
Retail Price - $200
Wholesale Price - $80
Cost Price - $55

17. B STORE- GLENDALE GALLERIA
STORE ASSORTMENTAG
#AS2016_11 - Tossel Gown
Retail Price - $325
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_10 - Pleated One - Shoulder Gown
Retail Price - $250
Wholesale Price - $100
CostPrice - $70
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_9 - Fit Pencil Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_12 - Ball Gown
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_5 - Monroe Dress
Retail Price - $325
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_7 - Champange Dress
Retail Price - $250
Wholesale Price - $100
Cost Price - $70
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_6 - Daisy Loli Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_8 - Solid Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_5 - Monroe Dress
Retail Price - $325
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_7 - Champange Dress
Retail Price - $250
Wholesale Price - $100
Cost Price - $70
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_6 - Daisy Loli Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_8 - Solid Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones

18. C STORE- SHERMAN OAKS MALL
STORE ASSORTMENTAG
#AS2016_5 - Monroe Dress
Retail Price - $325
Wholesale Price - $130
Cost Price - $90
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_7 - Champange Dress
Retail Price - $250
Wholesale Price - $100
Cost Price - $70
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_6 - Daisy Loli Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones
#AS2016_8 - Solid Dress
Retail Price - $200
Wholesale Price - $80
Cost Price - $55
13-1409TPX 19-3230TPX
11-1305TPX13-3405TPX
Pantones