2. CONTENTS
▶ What issocialmedia ?
▶ Tools of social media.
▶ Statisticsof popular social media platforms.
▶ Mobile platforms
▶ Usage facts
▶ Negative Effects
▶ Positive Effects
▶ References
3. What is socialmedia ?
▶ Social media refers to interaction among people in which they
create, share, and/orexchange information and ideas in virtual
communities and networks.
▶ “Social” –refers to instinctual needs humans have to connect with
other humans
▶ “Media” –what we use to make connections with other humans
▶ “Social Media” –Media used for social interaction
4. Some of the popular social media
tools/websites
▶ Whatsapp
▶ Twitter
▶ Facebook
▶ Google+
▶ Youtube
▶ Pinterest
▶ Blogging Platforms[Tumblr,
Blogger]
6. Mobile Platform
▶ More than half of India’s one billion population isunder 35
yearsof age and isat the forefront of mobile phone
revolution.
▶ More than 50%of youth in metro city prefers Whatsapp/WeChat over SMS.
▶ Increased irrational use,prank calls, unwanted
message/interaction.
7. Some facts
▶ Indiahas 125millionInternetusers,on an average, Indian web usersspend 26minutesonline each day.
▶ 87.1millionusersexperience Interneton theirsmartphones and thisnumber isexpected to grow to 165million
by 2015.
▶ Age group of 15-24are the highestnumber of social media users,on an
average Facebook isvisitedatleastthricea day.
▶ 67percent of the teenagers are friends withstrangers!!
▶ Casesof Cyber bullying,Fake Profilesare increased ina huge number.
▶ Thoughtsofthe youth are being manipulated withincrease inuseof
websites.
8. Negative Impacts
Teens who use Facebook more may have psychological disorders, including
antisocialbehaviors,mania and aggressive tendencies.
Can be Distractive. People check Facebook/Whatsapp very frequently.
The Desireto Compare: We compare ourselves to others intermsof looks,travelled
destinations,shopping sprees,friends and so on.
Radiation: Phone calls, internet over phone, even idle phone has a lot of radiation
around it.
Eye Problems:Prolonged use of display screens may weaken eye sight.
Addiction:I
nternet shopping, online chatting can be addictive.
Effect on health: Sittingall day infront of laptops/computers may
disturbbodymetabolism.
Reduction in physical activities.
9. Positive Impacts
▶ Helps inconversation around the world.
▶ Data, information can be exchanged easily.
▶ Money over SMScan be saved by using whatsapp.
▶ Information can be directly sent to large number of people easily.
▶ Helps inavoiding boredom.
▶ A local businessperson may expand his business over websites.
▶ Helps inmaking friends and meeting new people.
▶ Helps inseeking new job offers.
