This presentation focuses on consumer trends and engagement along with ideas for integrating mobile health into product development and sales and marketing.

2. 1Welcome Message
Blaine Warkentine MD MPH
Orthopaedic Population Health Entrepreneur
ADRESS
Philadelphia
PHONE
Mobile: 484 684 5287
EMAIL
orthoblaino@gmail.com
FitnessBuilder PT SurgeryTrackInVivoLink ParviziSurgical PristineSurgical AutonomousID

3. 2
Integrating
Digital Health
M M
Facilitating the Episode:
Focused on Improving Outcomes:
Gathering Better Data:
In Engaging the Patient:
By Partnering with Providers:
And Take More Risk:
And Lowering Total Cost:

4. 3Facilitating the Episode
AWARENESS PREPARATION SURGERY RECOVERY OUTCOME
The patient informs themselves on options
for their medical problem. Internet and
word of mouth are the most common.
Patient sees medical professional who generally attempts
a course of conservative management like physical
therapy for a few weeks, months or even years.
Surgical intervention is pursued
and the medical device with the
best outcome is utilized.
The patient returns home or to rehab facility followed by
rehabilitation to full functional recovery which can take
months to over a year to fully recover.
Validated survey style assessments are done by
patient and surgeon. The result is calculated as the
difference from before surgery to after.

5. 4Focused on Improving Outcomes
Outcome Innovations
Valued Added Medical Device
Marketing Effectiveness
Consumer EngagementOutcome Management
Outcome Data
• Rehab@home
• PROMs
• Digital tracking
• Engagement
• WOM success

6. 5And Lowering Total Cost
Use lessons learned to make
improvements and keep moving into the
future solving your customers real needs.
MEDICAL
DEVICE
Improved Development
You should have the tools to affect
outcomes real time and measurably
improve outcomes.
Successful Outcomes
With your customers helping you drive
your sales, optimized at a lower cost with
better results.
Lower Sales Cost
Drive engagement from first interaction to
last with the tools and experiences to
spread the word.
Better Marketing
Inventory management based on
better lead time to case load and
customer need.
Less Inventory
Utilize digital for just in time
manufacturing and other methods
to improve efficiencies.
Efficient Manufacturing

7. 6Gathering Better Data
HIGH PROFIT
LOW PROFIT
EPISODE DATANO DATA
S&N
Zimmer
Biomet
Your Product
DePuy
Stryker

8. 7By Partnering with Providers
Factor S&N DePuy Zimmer Stryker You
Breadth of Product + + + + -
Sales Reach + + + + -
Product Quality + + + + +
Expertise & Service + + + + +
Innovative Products + + + + +
Outcome Data + + + + -
Advertising Budget + + + + -
Story to Tell - - - - +
Engage the Patient - - - - +
Partner with Provider - - - - +
Take Risks - - - - +
Be Different - - - - +
Become Digital - - - - +

9. 8In Engaging the Patient
SURGERY
Recovery
Outcome
Preparation
Awareness
#3
#2
#1

10. 9And Take More Risk
LOSE MARKET
SHARE TAKE RISK
COMMODITY GAIN MARKET
SHARE
LowProfitHighProfit
No Data Episode Data
Your Product
Support
The Bundle
Help your customers take risk over the
episode through bundled payments:
• Become a Convener to bundle
• Package digital experiences
• Get paid based on cost savings
• Be at table, instead of on the menu