This document discusses the challenges of monitoring and ensuring performance for modern applications. It finds that users are often the first to report application problems, with 48% of issues being identified from user calls. The complexity of applications today makes it difficult for IT teams to have visibility across tiers and pinpoint causes of intermittent or unknown problems. This frustrates both users and operations teams. Poor application performance can lead 40% of online consumers to abandon purchases or switch to competitors. The document promotes AppNeta as an application performance monitoring solution that provides deep and real-time metrics across applications, networks, and to end users to help identify and resolve issues before they impact customers.