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Apostolos Dermentzopoulos
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CITY College's student, evaluate the packaging of Crunch Cereals using VIEW model.
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Imc crunch evaluation
1.
I.C.M. INNOVATIVE AND
CREATIVE MARKETERS
2.
FOR GREAT IDEAS
AND TRUE INNOVATION…
3.
EVALUATION OF CRUNCH
CEREALS PACKAGING
4.
TABLE OF CONTNETS
Visibility Information Emotional Appeal Workability V.I.E.W. Model Analysis and Scoring
5.
VISIBILITY Packaging
structure Use of colours Design and Shapes Cues
6.
INFORMATION Labeling
Ingredients Nutritional Information Production Information Promotion
7.
EMOTIONAL APPEAL
Use of colours Design Labeling
8.
WORKABILITY Packaging
size Physical Materials
9.
V.I.E.W. MODEL ANALYSIS
AND SCORING VIEW Component Importance (Sector) Evaluation (Crunch Package) IxE Visibility 5 4 20 Information 5 5 25 Emotional 4 3 12 appeal Workability 5 2 10 Total Score N/A N/A 67 Total Score: 67/83= 80,7%
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