3. BeeBell.com
the Buzz around you
Digital Marketing and Social Media Specialist
@San Francisco, California, USA
Type: Start-up
Media Portfolio. Antonio E. Mara
4. Challenge:
• Brand new App with 0 digital presence
• Very Low user base (less than 250 users)
• Strong Point of differentiation not really communicated
Media Portfolio. Antonio E. Mara
Strategy
Previous State
• Increase the app awareness in a very saturated market (Bay area)
• Increase by 10% the app download
• Expands the users base (critical point for raise founding)
• Online - Re thinking of the Corporate’s Website (SEO,PPC)
• Social Media as content hub (community management)
• Drive download from outside the app store
Impact: • 8,000 UU entries (monthly) on the new website
• €10,000 investment in social Paid Ads. ROI of 8x
• 5,000 new app downloads in 6 months
5. Lead Generation
Gain Users
Managing Social Media Profiles
Managing Paid Ads
Content Creation
Reporting and
Analyzing Activities
Facebook
Twitter
Instagram
LinkedIn
Google +
Facebook ads
Twitter ads and Card
Google Adwords
Keyword planning
SEO activities (In-off page opt)
Weekly Content Calendar
Monthly report SM activities
Analytics Report
Post
Activities
Online
Marketing
Community Manager
Media Portfolio. Antonio E. Mara
6. Managing Social Media Profiles
LinkedIn
Facebook Page Twitter
Google +
Media Portfolio. Antonio E. Mara
7. Managing Paid Ads
Campaign Name: BeeCool, ring the bell!
Campaign type: Twitter app Installs
Target audience: People without app
installed
Geography target: SF and Bay Area
Result: 2.000 direct downloads
General Tweet impressions: 10.000
Duration: 20 days
Campaign Name: What Can I do
Campaign type: Adwords, Gain Users
Landing page: Company’s site
Call to action: Download the app
Result: 1.000 direct downloads
General impressions: 4.000
Duration: 10 days
Campaign Name: What Can I do
Campaign type: Facebook App
Landing page: Company’s site
Call to action: Download the app
Result: 500 direct downloads
General impressions: 1.000
Duration: 14 days
Media Portfolio. Antonio E. Mara
