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Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Kyungeun Sung
Supervised by Tim Cooper & Sarah Kettley
Sustainable Consumption Research Group
School of Architecture, Design and the Built Environment
Upcycling practitioners’ workshop
(workshop presentation and stimuli)
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Participating practitioners
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Schedule today
Time Activity
12:50-13:30 Opening and keynote speeches (15 mins/person)
13:30-13:40 (10 mins) Personal introduction in a group
13:40-14:40 (60 mins) Group activity 1
14:40-15:00 (20 mins) Coffee break
15:00-16:00 (60 mins) Group activity 2
16:00-16:10 (10 mins) Short presentation
16:10-16:30 (20 mins) Group activity 3
16:30-16:45 (15 mins) Conclusions
16:45-17:00 (15 mins) Closing and feedback
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Opening and keynote speeches (12:50-13:30)
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Personal introduction and icebreaking (13:30-13:40)
 Your name
 Where you are from
 What you are doing
1 minute / person
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Group activity 1.1: Challenges THEN (13:40-14:00)
Remember the first time you decided to
sell your upcycled products. Did you
encounter any challenges THEN?
Speak, write & stick!
Challenges THEN
MediumSmall
Common
Uncommon
Big
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Group activity 1.2: Challenges THEN (14:00-14:10)
What are the key issues?
Why those issues?
Who is responsible?
Any other thoughts?
A whole group discussion
Challenges THEN
MediumSmall
Common
Uncommon
Big
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Group activity 1.3: Challenges NOW (14:10-14:30)
Do you have any challenges NOW to run
your business?
Speak, write & stick!
Challenges NOW
MediumSmall
Common
Uncommon
Big
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Group activity 1.4: Challenges NOW (14:30-14:40)
A whole group discussion
Challenges NOW
MediumSmall
Common
Uncommon
Big
What are the key issues?
Why those issues?
Who is responsible?
Any other thoughts?
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Coffee break (14:40-15:00)
https://image.freepik.com/free-icon/tea-break_318-62769.jpg
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Group activity 2.1: Support for start-ups (15:00-15:20)
Speak, write & stick!
Support for start-ups
Helpful
Common
Uncommon
Very
helpful
Extremely
helpful
What support is needed to help people set
up upcycling businesses?
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
What types of support?
Why those types?
Who needs to act?
Any other thoughts?
A whole group discussion
Group activity 2.2: Support for start-ups (15:20-15:30)
Support for start-ups
Helpful
Common
Uncommon
Very
helpful
Extremely
helpful
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Group activity 2.3: Support for business expansion (15:30-15:50)
Speak, write & stick!
Support for business expansion
Helpful
Common
Uncommon
Very
helpful
Extremely
helpful
What support is needed to help upcycling
businesses expand?
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
A whole group discussion
Group activity 2.4: Support for business expansion (15:50-16:00)
Support for business expansion
Helpful
Common
Uncommon
Very
helpful
Extremely
helpful
What types of support?
Why those types?
Who needs to act?
Any other thoughts?
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Scaling up in multi-level perspective
Scaling up: the process of
initially deviant or unusual
sustainable practices to
become the dominant or
mainstream practice (van den
Bosch, 2010)
Deepening, broadening & scaling up transition experiments in niches in relation to multi-level perspective (based
on Geels and Kemp 2000, De Haan and Rotmans, 2009) from van den Bosch (2010)
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Scaling up upcycling
 Enthusiastic upcyclers  an entrepreneur
 More pragmatic makers  practicing upcycling
more frequently
 Non-makers  makers & upcyclers
 Companies  adopting upcycling production
techniques + taking back products and packaging
Sarah Turner – Eco-artist and designer through craft-based
upcycling (Sung & Cooper, 2015)
Source: http://www.attyre.co.uk/upcycle-idol-sarah-turner/
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
01. Improve access to, and facilities and services of public
workshops with space, tools, materials and training (e.g.
workshop induction) for diverse demographic populations
http://leicesterhackspace.org.uk/imgs/original-about.png
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
02. Design and provide tool kits for novice upcyclers
https://eustore.ifixit.com/out/pictures/master/product/1/d24ea7baa389494516ef9bcdf8
be47c1.d24ea7baa389494516ef9bcdf8be47c1.ProTechToolkit_neu01.jpg
http://cdn.ifixit.org/files/2012/04/IMG_0196.jpg
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
http://www.thejunkmap.com.au/wp-content/uploads/2013/11/The-Recycling-Shop5.jpg
03. Operate a reuse/upcycle centre with a product collection
service aligned with usual waste collection service
http://service.livegreenindia.com/wp-content/uploads/2015/12/Child_Banner.jpg
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
https://groups.freecycle.org/group/FreecycleNottingham/posts/offer http://www.laceandcraft.co.nz/images/img3-lge.jpg
04. Design and provide a service model for improved provision of
used materials, components and products
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
https://upload.wikimedia.org/wikipedia/commons/5/51/Sawdust_Art_Class.jpg http://cdn.as220.org/wp-content/uploads/2012/07/AIR-Dennis-McNett-maskmaking-workshop.png
05. Enrich the curriculum in art and design at schools, colleges
and universities to incorporate advanced upcycling skills and
knowledge
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
http://www.weekendnotes.com/im/005/09/hands-on-brisbane-art-craft-design-
workshops-garde61.JPG
http://www.beneficial.org.uk/slider/craftClass2.jpg
06. Organise community-based upcycling family events,
workshops and training sessions
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
http://www.newscenter.philips.com/pwc_nc/main/design/resources/images/Awards/2013/designAwards2012_main_logos1.jpg
07. Organise upcycling competitions in schools, universities,
communities and industry
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
http://holykaw.alltop.com/wp-content/uploads/2015/08/travelre.png https://s-media-cache-
ak0.pinimg.com/736x/62/01/a9/6201a9e78ac68ae45bd5aca6b19d4383.jpg
08. Design and provide effective communication materials (e.g.
handbooks/brochures) to explain the benefits of individual
upcycling to the general public and industry
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
http://www.breedcommunications.com/media/Food_popup_shop.png http://retaildesignblog.net/wp-content/uploads/2011/06/HM-Beach-Pop-up-Store-02.jpg
09. Design and provide a ‘wow’ experience (e.g. pop-up stores)
as an uncycling promotion campaign
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
http://ic.c4assets.com/brands/kirsties-fill-your-house-for-free/series-2/episode-7/3e811117-
8bcc-4d46-8370-5d1fe88fe52c_625x352.jpg?interpolation=progressive-bicubic&output-
quality=90&output-format=jpeg&resize=625px:352px
https://s-media-cache-ak0.pinimg.com/736x/57/07/53/570753f8626d5c3006073c6dcba18b16.jpg
10. Produce TV shows and other inspirational media (e.g.
Youtube) to share best practices
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
http://twohillsfcss.com/wp-content/uploads/2013/09/vector-taxes-help.jpg http://www.alternet.org/files/styles/story_image/public/story_images/payoff.jpg
11. Provide tax benefits and subsidies for upcycling-related
businesses
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
http://blog.kidrobot.com/wp-content/uploads/2010/06/toy-sculptures-3.jpg http://www.boredpal.com/post_images/2014/November/525-54735862f3252.jpg
12. Demonstrate high quality and value of upcycling through
commissioning upcycling projects by famous artists and
designers
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
13. Demonstrate upcycled goods as a new social norm or
standard by changing government procurement policy to favour
upcycled goods
http://i.kinja-img.com/gawker-media/image/upload/s--7hcfihgk--
/c_scale,fl_progressive,q_80,w_800/kuljl2cbdlmwi2wp8jq8.jpg http://blog.theodorewatson.com/wp-content/uploads/2013/12/181929062.jpg
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
14. Provide grants and subsidies for upcycling-related research
and initiatives
https://www.google.co.uk/search?espv=2&biw=1920&bih=955&tbm=isch&sa=1&q=research+council+logos&oq=research+council+logos&gs_l=img.3...227
84.24878.0.25062.14.14.0.0.0.0.192.1275.9j4.13.0....0...1c.1.64.img..1.12.1174.PpyauI7UAk0
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
15. Provide advice and consultancy on how to start a business
based on upcycling
http://meadbusinessadvisors.com/wp-content/uploads/2012/03/Bosie-Business-Consultant.jpg
http://www.72equity.com/wp-content/uploads/2014/06/business-consultant-2.jpg
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Scaling up upcycling
 Enthusiastic upcyclers  an entrepreneur
 More pragmatic makers  practicing upcycling
more frequently
 Non-makers  makers & upcyclers
 Companies  adopting upcycling production
techniques + taking back products and packaging
Sarah Turner – Eco-artist and designer through craft-based
upcycling (Sung & Cooper, 2015)
Source: http://www.attyre.co.uk/upcycle-idol-sarah-turner/
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Card sorting exercise
Group activity 3.1: Impact of interventions for scaling up (16:10-16:20)
Small impact Medium impact Big impact
How much impact do you think these
interventions would have on scaling up
upcycling?
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Card sorting exercise
Group activity 3.2: Feasibility of interventions for scaling up (16:20-16:30)
Likely to happen
within 2 years
Likely to happen
in the next 10 years
Thinking about scaling up upcycling, which
interventions are likely to happen within 2
years or in the next 10 years?
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Conclusions (16:30-16:45)
- Key issues
- Key solutions
- Key actors
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Closing and feedback (16:45-17:00)
- Feedback questionnaire
- Travel cost reimbursement form
Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment
Thank you!
Any question?
Kyungeun.sung2013@my.ntu.ac.uk
http://kyungeunsung.com/
https://www.researchgate.net/profile/Kyungeun_Sung

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Upcycling Practitioners' Workshop Stimuli and Presentation

  • 1. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Kyungeun Sung Supervised by Tim Cooper & Sarah Kettley Sustainable Consumption Research Group School of Architecture, Design and the Built Environment Upcycling practitioners’ workshop (workshop presentation and stimuli)
  • 2. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Participating practitioners
  • 3. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Schedule today Time Activity 12:50-13:30 Opening and keynote speeches (15 mins/person) 13:30-13:40 (10 mins) Personal introduction in a group 13:40-14:40 (60 mins) Group activity 1 14:40-15:00 (20 mins) Coffee break 15:00-16:00 (60 mins) Group activity 2 16:00-16:10 (10 mins) Short presentation 16:10-16:30 (20 mins) Group activity 3 16:30-16:45 (15 mins) Conclusions 16:45-17:00 (15 mins) Closing and feedback
  • 4. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Opening and keynote speeches (12:50-13:30)
  • 5. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Personal introduction and icebreaking (13:30-13:40)  Your name  Where you are from  What you are doing 1 minute / person
  • 6. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 1.1: Challenges THEN (13:40-14:00) Remember the first time you decided to sell your upcycled products. Did you encounter any challenges THEN? Speak, write & stick! Challenges THEN MediumSmall Common Uncommon Big
  • 7. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 1.2: Challenges THEN (14:00-14:10) What are the key issues? Why those issues? Who is responsible? Any other thoughts? A whole group discussion Challenges THEN MediumSmall Common Uncommon Big
  • 8. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 1.3: Challenges NOW (14:10-14:30) Do you have any challenges NOW to run your business? Speak, write & stick! Challenges NOW MediumSmall Common Uncommon Big
  • 9. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 1.4: Challenges NOW (14:30-14:40) A whole group discussion Challenges NOW MediumSmall Common Uncommon Big What are the key issues? Why those issues? Who is responsible? Any other thoughts?
  • 10. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Coffee break (14:40-15:00) https://image.freepik.com/free-icon/tea-break_318-62769.jpg
  • 11. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 2.1: Support for start-ups (15:00-15:20) Speak, write & stick! Support for start-ups Helpful Common Uncommon Very helpful Extremely helpful What support is needed to help people set up upcycling businesses?
  • 12. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment What types of support? Why those types? Who needs to act? Any other thoughts? A whole group discussion Group activity 2.2: Support for start-ups (15:20-15:30) Support for start-ups Helpful Common Uncommon Very helpful Extremely helpful
  • 13. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 2.3: Support for business expansion (15:30-15:50) Speak, write & stick! Support for business expansion Helpful Common Uncommon Very helpful Extremely helpful What support is needed to help upcycling businesses expand?
  • 14. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment A whole group discussion Group activity 2.4: Support for business expansion (15:50-16:00) Support for business expansion Helpful Common Uncommon Very helpful Extremely helpful What types of support? Why those types? Who needs to act? Any other thoughts?
  • 15. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Scaling up in multi-level perspective Scaling up: the process of initially deviant or unusual sustainable practices to become the dominant or mainstream practice (van den Bosch, 2010) Deepening, broadening & scaling up transition experiments in niches in relation to multi-level perspective (based on Geels and Kemp 2000, De Haan and Rotmans, 2009) from van den Bosch (2010)
  • 16. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Scaling up upcycling  Enthusiastic upcyclers  an entrepreneur  More pragmatic makers  practicing upcycling more frequently  Non-makers  makers & upcyclers  Companies  adopting upcycling production techniques + taking back products and packaging Sarah Turner – Eco-artist and designer through craft-based upcycling (Sung & Cooper, 2015) Source: http://www.attyre.co.uk/upcycle-idol-sarah-turner/
  • 17. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment 01. Improve access to, and facilities and services of public workshops with space, tools, materials and training (e.g. workshop induction) for diverse demographic populations http://leicesterhackspace.org.uk/imgs/original-about.png
  • 18. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment 02. Design and provide tool kits for novice upcyclers https://eustore.ifixit.com/out/pictures/master/product/1/d24ea7baa389494516ef9bcdf8 be47c1.d24ea7baa389494516ef9bcdf8be47c1.ProTechToolkit_neu01.jpg http://cdn.ifixit.org/files/2012/04/IMG_0196.jpg
  • 19. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://www.thejunkmap.com.au/wp-content/uploads/2013/11/The-Recycling-Shop5.jpg 03. Operate a reuse/upcycle centre with a product collection service aligned with usual waste collection service http://service.livegreenindia.com/wp-content/uploads/2015/12/Child_Banner.jpg
  • 20. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment https://groups.freecycle.org/group/FreecycleNottingham/posts/offer http://www.laceandcraft.co.nz/images/img3-lge.jpg 04. Design and provide a service model for improved provision of used materials, components and products
  • 21. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment https://upload.wikimedia.org/wikipedia/commons/5/51/Sawdust_Art_Class.jpg http://cdn.as220.org/wp-content/uploads/2012/07/AIR-Dennis-McNett-maskmaking-workshop.png 05. Enrich the curriculum in art and design at schools, colleges and universities to incorporate advanced upcycling skills and knowledge
  • 22. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://www.weekendnotes.com/im/005/09/hands-on-brisbane-art-craft-design- workshops-garde61.JPG http://www.beneficial.org.uk/slider/craftClass2.jpg 06. Organise community-based upcycling family events, workshops and training sessions
  • 23. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://www.newscenter.philips.com/pwc_nc/main/design/resources/images/Awards/2013/designAwards2012_main_logos1.jpg 07. Organise upcycling competitions in schools, universities, communities and industry
  • 24. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://holykaw.alltop.com/wp-content/uploads/2015/08/travelre.png https://s-media-cache- ak0.pinimg.com/736x/62/01/a9/6201a9e78ac68ae45bd5aca6b19d4383.jpg 08. Design and provide effective communication materials (e.g. handbooks/brochures) to explain the benefits of individual upcycling to the general public and industry
  • 25. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://www.breedcommunications.com/media/Food_popup_shop.png http://retaildesignblog.net/wp-content/uploads/2011/06/HM-Beach-Pop-up-Store-02.jpg 09. Design and provide a ‘wow’ experience (e.g. pop-up stores) as an uncycling promotion campaign
  • 26. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://ic.c4assets.com/brands/kirsties-fill-your-house-for-free/series-2/episode-7/3e811117- 8bcc-4d46-8370-5d1fe88fe52c_625x352.jpg?interpolation=progressive-bicubic&output- quality=90&output-format=jpeg&resize=625px:352px https://s-media-cache-ak0.pinimg.com/736x/57/07/53/570753f8626d5c3006073c6dcba18b16.jpg 10. Produce TV shows and other inspirational media (e.g. Youtube) to share best practices
  • 27. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://twohillsfcss.com/wp-content/uploads/2013/09/vector-taxes-help.jpg http://www.alternet.org/files/styles/story_image/public/story_images/payoff.jpg 11. Provide tax benefits and subsidies for upcycling-related businesses
  • 28. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://blog.kidrobot.com/wp-content/uploads/2010/06/toy-sculptures-3.jpg http://www.boredpal.com/post_images/2014/November/525-54735862f3252.jpg 12. Demonstrate high quality and value of upcycling through commissioning upcycling projects by famous artists and designers
  • 29. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment 13. Demonstrate upcycled goods as a new social norm or standard by changing government procurement policy to favour upcycled goods http://i.kinja-img.com/gawker-media/image/upload/s--7hcfihgk-- /c_scale,fl_progressive,q_80,w_800/kuljl2cbdlmwi2wp8jq8.jpg http://blog.theodorewatson.com/wp-content/uploads/2013/12/181929062.jpg
  • 30. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment 14. Provide grants and subsidies for upcycling-related research and initiatives https://www.google.co.uk/search?espv=2&biw=1920&bih=955&tbm=isch&sa=1&q=research+council+logos&oq=research+council+logos&gs_l=img.3...227 84.24878.0.25062.14.14.0.0.0.0.192.1275.9j4.13.0....0...1c.1.64.img..1.12.1174.PpyauI7UAk0
  • 31. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment 15. Provide advice and consultancy on how to start a business based on upcycling http://meadbusinessadvisors.com/wp-content/uploads/2012/03/Bosie-Business-Consultant.jpg http://www.72equity.com/wp-content/uploads/2014/06/business-consultant-2.jpg
  • 32. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Scaling up upcycling  Enthusiastic upcyclers  an entrepreneur  More pragmatic makers  practicing upcycling more frequently  Non-makers  makers & upcyclers  Companies  adopting upcycling production techniques + taking back products and packaging Sarah Turner – Eco-artist and designer through craft-based upcycling (Sung & Cooper, 2015) Source: http://www.attyre.co.uk/upcycle-idol-sarah-turner/
  • 33. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Card sorting exercise Group activity 3.1: Impact of interventions for scaling up (16:10-16:20) Small impact Medium impact Big impact How much impact do you think these interventions would have on scaling up upcycling?
  • 34. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Card sorting exercise Group activity 3.2: Feasibility of interventions for scaling up (16:20-16:30) Likely to happen within 2 years Likely to happen in the next 10 years Thinking about scaling up upcycling, which interventions are likely to happen within 2 years or in the next 10 years?
  • 35. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Conclusions (16:30-16:45) - Key issues - Key solutions - Key actors
  • 36. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Closing and feedback (16:45-17:00) - Feedback questionnaire - Travel cost reimbursement form
  • 37. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Thank you! Any question? Kyungeun.sung2013@my.ntu.ac.uk http://kyungeunsung.com/ https://www.researchgate.net/profile/Kyungeun_Sung

Editor's Notes

  1. Show for the registration
  2. Could I get some attention please? Thank you. Welcome everyone. Thank you for coming to this upcycling practitioners’ workshop. I hope you enjoyed the lunch. We have XX practitioners coming from everywhere in the UK utilising a variety of used materials to create a wide range of products including furniture, shed, small home products and decorations, clothing, fashion items and all sorts of gift products. We have two wonderful keynote speakers, Rebecca from the university of the arts London, and Jamie from Plymouth college of art, and three experts in sustainable production and consumption, Tim, Christine and myself from Nottingham Trent University and the centre for industrial energy, materials and products.
  3. This is the schedule today. We will have keynote speeches, personal introduction, three group activities, concluding discussions and closing till 5 PM. There is coffee break between 2:40 and 3 pm but you can always excuse yourself for toilets and stuff anytime you want.
  4. I would like to introduce Professor Tim Cooper, one of the co-directors of the centre for industrial energy, materials and products and Dr. Christine Cole, one of the research fellows in the centre based in Nottingham Trent University. They are here to facilitate group activities and discussions and they will introduce briefly about our research centre and keynote speakers. (As we have time limit, could we have the presentation now and have questions later together?) Thank you Rebecca and Jamie for very informative and inspiring presentations. Does anyone have any questions or comments?
  5. We will have 10 minutes to introduce ourselves in each group. So everyone, say your name, where you are from and what you are doing to the people in your group.
  6. Thank you for your introduction. This is our first group activity for 20 minutes. Remember the first time you decided to sell your upcycled products. Did you encounter any challenges then? You can speak, write it down on the sticky note, and stick it on the big paper in the middle of the table indicating if the challenge is big, medium or small and then you can also talk about how common or uncommon that challenge is.
  7. Thank you for your participation. Could any of you read out loud what you’ve got for common, medium or big challenges? Thank you. And this group? Thank you. So, why these challenges? And who is responsible for them? Any other thoughts? Thank you. Let’s move on.
  8. The next question is “Do you have any challenges now to run your business?” it is again for 20 minutes. And you can speak, write and stick on the paper. (Could I get the papers for taking pictures?)
  9. Could anyone present the common, medium and big challenges? Thank you. Why do you think those challenges are there and who are responsible for them?
  10. Thank you. It’s tea break now till 3 pm.
  11. Do we have everyone here? good. Our next question is “what support is needed to help people set up upcycling businesses?” the format of the activity is the same: you can speak, write and stick on the paper but this time indicating how helpful and how commonly beneficial the support would be.
  12. Could anyone explain the common, very helpful or extremely helpful support and add comments on why those types and who needs to act?
  13. The next question is “What support is needed to help upcycling businesses expand or grow?” it’s the same speak, write and stick activity for 20 minutes.
  14. Could anyone please summarise common, very helpful or extremely helpful support and comment on why those support and who needs to act?
  15. From now on, I will present something about my PhD for about 10 minutes. My PhD research is about sustainable production and consumption by individual upcycling in the UK and beyond. I interviewed individual upcyclers to explore when, where, with what, with whom, how and why they upcycle things, and I conducted a survey to explain drivers and facilitators for and barriers to upcycling. Based on the interview and survey results, I came up with 15 initial intervention strategies for scaling up individual upcycling. Scaling up, according to van den Bosch, is the process of unusual sustainable practices to become the dominant or mainstream practice.
  16. And scaling up upcycling includes enthusiastic upcyclers becoming entrepreneurs, more pragmatic makers who do not necessarily utilise used materials practicing upcycling more frequently, non-makers becoming makers and upcyclers, and companies adopting upcycling production techniques worth scaling up in terms of cost-effectiveness and sustainability in a large scale, and taking back products and packaging for upcycling.
  17. So how do we make these changes? And here are the 15 initial intervention strategies I suggested. The first one is…
  18. The second is…
  19. The third is operating a reuse/upcycle centre aligned with existing waste management system.
  20. The fourth is designing and providing a service model for improve materials provision.
  21. The fifth is enriching the art and design curriculum to incorporate advanced upcycling skills and knowledge.
  22. The sixth is organising community-based upcycling events, workshops and training sessions.
  23. The 7th is organising upcycling competitions at different scale levels.
  24. The 8th is providing effective communication materials for general public and industry.
  25. The 9th is providing a WOW experience as a promotion campaign.
  26. The 10th is producing TV shows and other inspirational media such as Youtube to share best practices.
  27. The 11th is providing tax benefits and subsidies for upcycling businesses.
  28. The 12th is demonstrating high quality and value of upcycling through commissioned upcycling projects by famous artists and designers.
  29. The 13th is changing government procurement policy to favour upcycled goods.
  30. The 14th is providing grants and subsidies for upcycling research and initiatives.
  31. The 15th is providing advice and consultancy on upcycling businesses.
  32. And these 15 interventions presented just now are not only for making hobbyists to become entrepreneurs, but also for converting pragmatic makers to upcyclers, and non-makers to makers and upcyclers, and encouraging companies to adopt upcycling production techniques and take back products and packaging.
  33. So we have 10 minutes to do some card sorting exercise. Think about how much impact each intervention would have on scaling up upcycling and categorise 15 interventions into small, medium or big impact groups.
  34. We have another 10 minutes to think about feasibility of each intervention. Think about which interventions are likely to happen within 2 years or in the next 10 years and categorise them into two groups.
  35. We’ve done all the group activities. Well done everyone. And thank you for your participation and invaluable inputs. I tried to capture the key issues, solutions and actors during the workshop. I will present it now so please see if I miss anything. We talked about ~~ because of ~~~ XXX are the key responsible actors, therefore we need XXXX by XXXX. Does anyone want to add anything?
  36. Thank you everyone again for your time and participation. Here are feedback questionnaires. it will take 3 minutes to complete it. if you could return the completed questionnaire and your travel cost reimbursement form with original receipt before you go, I would really appreciate. If you did not bring the travel cost reimbursement form, I have some here. It would take about 2-3 weeks to receive the money and you will also receive the workshop report about a month time. Thank you again, have a safe journey back home, and I will see you around.