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Upcycling practitioners' workshop

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The slides were used for the presentation and as group discussion stimuli during the 'Upcycling practitioners' workshop' (SOAS University of London) in March, 2016. The presentation includes (1) participating practitioners' products; (2) workshop schedule; (3) introduction of the research centre and keynote speakers; (4) discussion topics and questions; (5) brief explanation about scaling up individual upcycling; (6) 15 initial intervention strategies for scaling up individual upcycling; and (7) guidelines for card sorting exercises.

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Upcycling practitioners' workshop

  1. 1. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Kyungeun Sung Supervised by Tim Cooper & Sarah Kettley Sustainable Consumption Research Group School of Architecture, Design and the Built Environment Upcycling practitioners’ workshop (workshop presentation and stimuli)
  2. 2. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Participating practitioners
  3. 3. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Schedule today Time Activity 12:50-13:30 Opening and keynote speeches (15 mins/person) 13:30-13:40 (10 mins) Personal introduction in a group 13:40-14:40 (60 mins) Group activity 1 14:40-15:00 (20 mins) Coffee break 15:00-16:00 (60 mins) Group activity 2 16:00-16:10 (10 mins) Short presentation 16:10-16:30 (20 mins) Group activity 3 16:30-16:45 (15 mins) Conclusions 16:45-17:00 (15 mins) Closing and feedback
  4. 4. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Opening and keynote speeches (12:50-13:30)
  5. 5. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Personal introduction and icebreaking (13:30-13:40)  Your name  Where you are from  What you are doing 1 minute / person
  6. 6. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 1.1: Challenges THEN (13:40-14:00) Remember the first time you decided to sell your upcycled products. Did you encounter any challenges THEN? Speak, write & stick! Challenges THEN MediumSmall Common Uncommon Big
  7. 7. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 1.2: Challenges THEN (14:00-14:10) What are the key issues? Why those issues? Who is responsible? Any other thoughts? A whole group discussion Challenges THEN MediumSmall Common Uncommon Big
  8. 8. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 1.3: Challenges NOW (14:10-14:30) Do you have any challenges NOW to run your business? Speak, write & stick! Challenges NOW MediumSmall Common Uncommon Big
  9. 9. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 1.4: Challenges NOW (14:30-14:40) A whole group discussion Challenges NOW MediumSmall Common Uncommon Big What are the key issues? Why those issues? Who is responsible? Any other thoughts?
  10. 10. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Coffee break (14:40-15:00) https://image.freepik.com/free-icon/tea-break_318-62769.jpg
  11. 11. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 2.1: Support for start-ups (15:00-15:20) Speak, write & stick! Support for start-ups Helpful Common Uncommon Very helpful Extremely helpful What support is needed to help people set up upcycling businesses?
  12. 12. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment What types of support? Why those types? Who needs to act? Any other thoughts? A whole group discussion Group activity 2.2: Support for start-ups (15:20-15:30) Support for start-ups Helpful Common Uncommon Very helpful Extremely helpful
  13. 13. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Group activity 2.3: Support for business expansion (15:30-15:50) Speak, write & stick! Support for business expansion Helpful Common Uncommon Very helpful Extremely helpful What support is needed to help upcycling businesses expand?
  14. 14. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment A whole group discussion Group activity 2.4: Support for business expansion (15:50-16:00) Support for business expansion Helpful Common Uncommon Very helpful Extremely helpful What types of support? Why those types? Who needs to act? Any other thoughts?
  15. 15. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Scaling up in multi-level perspective Scaling up: the process of initially deviant or unusual sustainable practices to become the dominant or mainstream practice (van den Bosch, 2010) Deepening, broadening & scaling up transition experiments in niches in relation to multi-level perspective (based on Geels and Kemp 2000, De Haan and Rotmans, 2009) from van den Bosch (2010)
  16. 16. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Scaling up upcycling  Enthusiastic upcyclers  an entrepreneur  More pragmatic makers  practicing upcycling more frequently  Non-makers  makers & upcyclers  Companies  adopting upcycling production techniques + taking back products and packaging Sarah Turner – Eco-artist and designer through craft-based upcycling (Sung & Cooper, 2015) Source: http://www.attyre.co.uk/upcycle-idol-sarah-turner/
  17. 17. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment 01. Improve access to, and facilities and services of public workshops with space, tools, materials and training (e.g. workshop induction) for diverse demographic populations http://leicesterhackspace.org.uk/imgs/original-about.png
  18. 18. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment 02. Design and provide tool kits for novice upcyclers https://eustore.ifixit.com/out/pictures/master/product/1/d24ea7baa389494516ef9bcdf8 be47c1.d24ea7baa389494516ef9bcdf8be47c1.ProTechToolkit_neu01.jpg http://cdn.ifixit.org/files/2012/04/IMG_0196.jpg
  19. 19. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://www.thejunkmap.com.au/wp-content/uploads/2013/11/The-Recycling-Shop5.jpg 03. Operate a reuse/upcycle centre with a product collection service aligned with usual waste collection service http://service.livegreenindia.com/wp-content/uploads/2015/12/Child_Banner.jpg
  20. 20. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment https://groups.freecycle.org/group/FreecycleNottingham/posts/offer http://www.laceandcraft.co.nz/images/img3-lge.jpg 04. Design and provide a service model for improved provision of used materials, components and products
  21. 21. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment https://upload.wikimedia.org/wikipedia/commons/5/51/Sawdust_Art_Class.jpg http://cdn.as220.org/wp-content/uploads/2012/07/AIR-Dennis-McNett-maskmaking-workshop.png 05. Enrich the curriculum in art and design at schools, colleges and universities to incorporate advanced upcycling skills and knowledge
  22. 22. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://www.weekendnotes.com/im/005/09/hands-on-brisbane-art-craft-design- workshops-garde61.JPG http://www.beneficial.org.uk/slider/craftClass2.jpg 06. Organise community-based upcycling family events, workshops and training sessions
  23. 23. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://www.newscenter.philips.com/pwc_nc/main/design/resources/images/Awards/2013/designAwards2012_main_logos1.jpg 07. Organise upcycling competitions in schools, universities, communities and industry
  24. 24. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://holykaw.alltop.com/wp-content/uploads/2015/08/travelre.png https://s-media-cache- ak0.pinimg.com/736x/62/01/a9/6201a9e78ac68ae45bd5aca6b19d4383.jpg 08. Design and provide effective communication materials (e.g. handbooks/brochures) to explain the benefits of individual upcycling to the general public and industry
  25. 25. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://www.breedcommunications.com/media/Food_popup_shop.png http://retaildesignblog.net/wp-content/uploads/2011/06/HM-Beach-Pop-up-Store-02.jpg 09. Design and provide a ‘wow’ experience (e.g. pop-up stores) as an uncycling promotion campaign
  26. 26. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://ic.c4assets.com/brands/kirsties-fill-your-house-for-free/series-2/episode-7/3e811117- 8bcc-4d46-8370-5d1fe88fe52c_625x352.jpg?interpolation=progressive-bicubic&output- quality=90&output-format=jpeg&resize=625px:352px https://s-media-cache-ak0.pinimg.com/736x/57/07/53/570753f8626d5c3006073c6dcba18b16.jpg 10. Produce TV shows and other inspirational media (e.g. Youtube) to share best practices
  27. 27. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://twohillsfcss.com/wp-content/uploads/2013/09/vector-taxes-help.jpg http://www.alternet.org/files/styles/story_image/public/story_images/payoff.jpg 11. Provide tax benefits and subsidies for upcycling-related businesses
  28. 28. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment http://blog.kidrobot.com/wp-content/uploads/2010/06/toy-sculptures-3.jpg http://www.boredpal.com/post_images/2014/November/525-54735862f3252.jpg 12. Demonstrate high quality and value of upcycling through commissioning upcycling projects by famous artists and designers
  29. 29. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment 13. Demonstrate upcycled goods as a new social norm or standard by changing government procurement policy to favour upcycled goods http://i.kinja-img.com/gawker-media/image/upload/s--7hcfihgk-- /c_scale,fl_progressive,q_80,w_800/kuljl2cbdlmwi2wp8jq8.jpg http://blog.theodorewatson.com/wp-content/uploads/2013/12/181929062.jpg
  30. 30. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment 14. Provide grants and subsidies for upcycling-related research and initiatives https://www.google.co.uk/search?espv=2&biw=1920&bih=955&tbm=isch&sa=1&q=research+council+logos&oq=research+council+logos&gs_l=img.3...227 84.24878.0.25062.14.14.0.0.0.0.192.1275.9j4.13.0....0...1c.1.64.img..1.12.1174.PpyauI7UAk0
  31. 31. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment 15. Provide advice and consultancy on how to start a business based on upcycling http://meadbusinessadvisors.com/wp-content/uploads/2012/03/Bosie-Business-Consultant.jpg http://www.72equity.com/wp-content/uploads/2014/06/business-consultant-2.jpg
  32. 32. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Scaling up upcycling  Enthusiastic upcyclers  an entrepreneur  More pragmatic makers  practicing upcycling more frequently  Non-makers  makers & upcyclers  Companies  adopting upcycling production techniques + taking back products and packaging Sarah Turner – Eco-artist and designer through craft-based upcycling (Sung & Cooper, 2015) Source: http://www.attyre.co.uk/upcycle-idol-sarah-turner/
  33. 33. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Card sorting exercise Group activity 3.1: Impact of interventions for scaling up (16:10-16:20) Small impact Medium impact Big impact How much impact do you think these interventions would have on scaling up upcycling?
  34. 34. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Card sorting exercise Group activity 3.2: Feasibility of interventions for scaling up (16:20-16:30) Likely to happen within 2 years Likely to happen in the next 10 years Thinking about scaling up upcycling, which interventions are likely to happen within 2 years or in the next 10 years?
  35. 35. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Conclusions (16:30-16:45) - Key issues - Key solutions - Key actors
  36. 36. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Closing and feedback (16:45-17:00) - Feedback questionnaire - Travel cost reimbursement form
  37. 37. Kyungeun Sung, Sustainable Consumption Research Group, School of Architecture, Design and the Built Environment Thank you! Any question? Kyungeun.sung2013@my.ntu.ac.uk http://kyungeunsung.com/ https://www.researchgate.net/profile/Kyungeun_Sung

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