1. Pitch Itex Srl – Startup Innovativa
RentDontBuy – Nov23
Presented by Antonio Campagna 1
2. Summary
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Rent-dont-buy is the first fashion platform in Europe to allow the "buyer
personas" hired to satisfy their needs, "using" the shirt, as and when it
deems it appropriate, while not "owning" it.
3. Question
For 3 years we have observed:
1) a progressive reduction in the consumption of high quality knitwear
2) an increasingly important trend dedicated to eco-sustainability
3) a progressive increase in online sales
5) new circular economy system
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4. Solution
«Rent-dont-buy» is the solution to the problems that have long plagued the world of
fashion and in particular its distribution chain. In fact, it offers the rental of high quality,
organic, certified, Made in Italy knitwear for a medium-long period, with the possibility of
redemption at the end of the contract.
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6. Patent
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Each shirt proposed on the «Rent-dont-buy» portal
is organic in nature and will be equipped with a
chip that detects the hours of use. This system
becomes useful and indispensable during the
second life cycle of the product, as it will allow the
product offer to be differentiated by quality
(patent filing No. 102020000001129)
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7. Market Opportunity
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TARGET PERSONAS
29 years old, Single,
Southern Italy
39 years old,
Married, North. Italy
Attention
environmental High quality
Made in Italy
eCommerce
Unicity
Low rotation
philosophy
Social network
addicted
High rotation
philosophy
9. Traction
“Rent-dont-buy" is a winning idea.
1) Case History of the «V Master in Digital Transformation» of SOLE24ORE -
Business School of Milan
2) Winning Idea in the “I Master in Crowdfunding” – Politecnico di Bari
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10. 10
MRR
At present, we "expect" an MRR, in line with the 2021 forecast. Our target goal
will in fact be around Euro 15k per month.
We will also be simultaneously engaged:
- In the development of a software dedicated to the online management of the
entire business with SAAS systems
- In the containment of an average "Churn Rate", which does not exceed 5%
monthly
11. SALES RESULTS AND MAIN KPIs
180 K
900 K
1700 K
YEAR 1 YEAR 2 YEAR 3
COST PER
CLICK
0,15 €
COST PER
PURCHASE
20/30 €
COST FIRST YEARS - € 280K
COST FIRST YEAR
MARKETING COSTS
OVERHEAD COSTS
Financials
Total amount
90.000 €
Total amount
130.000 €
Media Agency
Platform
10%
15%
15%
10%
50%
POP Materials
SEO-SEM
Digital ADV
Administrative People
Sales FEE
10%
15%
30%
45%
Logistics People
CEO (refund only)
LOGISTICS
Total amount
30.000 €
15% of Sales
WAREHOUSE COSTS – 30.000 €
12. Financial Requirement (in red the needs)
Income Statement 1st Year: Euro 53k (costs incurred with own capital)
Brand research and study return plan: Euro 30k
Purchase of raw materials: Euro 30k
E-commerce & ADV (social network - direct marketing - fairs): Euro 60k
Studies and research Patent development: Euro 30k
Salary I Year: Euro 130k
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