New game analytics product

1. Game Analytics
by SocialCap for Capsidea

2. So essential questions?
● At what point in the game do people start paying?
● What is the virtual good users are typically buying first?
● Do new user cohorts behave like existing ones?
● What impact did the recent change in the game have?
● On which level do users churn out?
● What is your customer lifetime value?

3. Scaring amount of data
There are so many events in your game and
you dont know how to analyze them?
How to transform your data to knowleges?
Game analytics is the answer!

4. Let us to help you
Our Mission is to help game developers by generating
actionable insights for their games
We work for
● Browser games
● Social games
● Client games
● Mobile games

5. How do we can help you?
● Events tracking
● Data visualization
● Insights

6. Events tracking
● Scalable tracking of in-game events with the
capability to process large amounts of data
● In-game events can be customized depending on the
need of your game so that you can track what is
important to you
● No impact on the performance and speed of your
game

7. Events tracking
User main activity
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EventLead
EventSignup
EventLogin
EventLogout
User info
●
●
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EventUserBirthday
EventUserGender
EventLevelup
User purchases
●
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EventVirtualCurrencyPurchase
EventVirtualGoodsFeaturePurchasecurrency
EventVirtualGoodsItemPurchase
EventVirtualCurrencyChargeback
User interaction
●
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EventViralityInvitation
EventViralityInviteAcceptance
User custom events
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EventFeatureUsage
EventUserCustomStaticClassification

8. Data vizualization
● Our charts and graphs help you understand trends
and correlations
● Our Dashboard and charts are customizable
● You can create your oun dashboards and reports
based on any metrics and events

9. Data vizualization

10. Data vizualization

11. Insights
● Our solution gives you guidance to generate true
insight out of data
● Our analytics platform allows you to drill down on key
metrics to truly understand what is going on in the
game and derive actionable insights
● Use another Capsidea data sources to add more and
more data for make really reasonable decisions

12. More information
Watch demo
http://alpha.capsidea.com/share.html?sk=gamecapdemo
Read documentation
https://capsidea.atlassian.net/wiki/display/GA/
Write email
demo@socialcap.com

13. Thank you!
Thank you for reading time!
Let us
solve your analytics issues!